Title: Best Video Production Company in Pune, India | ToolBox Studio
1WHY ARE DIGITAL VIDEO IMPORTANT TO YOUR MARKETING
STRATEGY?
2Change the way your customers perceive you!
- Great way to present content in an engaging
manner and influence the search results. Kick up
your conversions and sales today!
3- On the internet today, Video reigns supreme. No
other form of web content offers the same level
of audience engagement and emotional connection.
There are two main reasons because of that
digital video is important to your marketing
strategy. One is Branding and second is High
ranking on Google.
4Influence on Branding and Ranking
1
5- Total number of digital viewership in the US has
been forecasted to reach 209.8 million users by
2016. - It endorses the fact that digital video as an
integral marketing platform is here to stay!
Moreover, a digital video content absolutely
costs nothing to host. Cisco is of the view that
by 2017, 69 of all consumer traffic will account
to videos.
- Communicate the USP of your business in a clear
and lucid tones. - Consumers are more attracted to a visual Medium
which is Interactive rather than monotonous and
tedious text content. It is more likely that
potential customers relate to testimonials which
speak a bout the credibility of your business
through videos. T his builds trust, the founding
pedestal for any business - transaction.
6- Interactive movement creates a strong connect
instantly. - A video which is sensitive with information will
be m ore intriguing to prospects, enhancing
traffic and time duration on your site. 51 of
executives made a purchase after watching video
content. 53 of executives did a vendor inquiry .
65 of executives did visit a site after a video
watch!
- Confident buying decisions.
- A right video is more than enough to compliment
your efforts as it increases the purchasing
intent considerably. Video ads are a much better
source of narratives which usually tracks and
targets the audience in the right frame.
7How other businesses are using it?
2
8Most marketers have used digital video sparingly
as a way to enhance their website, but very few
have invested in it strategically as a way to
improve the results of marketing and sales
programs. Here are some of the example
- Accessories
- A wallet company can be sited as an example!
Their product pages are best in class and provide
comprehensive information. However, their videos
hold the centre stage! The detailed coverage of
the uniqueness of the wallet with avid
demonstration makes it consumers delight.
- Retail / Clothing
- A leading clothing store gives a complete
understanding of their clothing, with a model
demonstrating the fit and the finish. The
consumers get a complete idea about the garment
in question which makes the decision making a lot
easier.
- Personal Care
- A company for hair products built on its business
using only YouTube marketing. To create value
addition and a personal connect they used videos
to educate on hair styles which increased their
number of subscribers. This actually paid rich
dividends as it made prospects into valuable
consumers.
9IN FACT, BY 2016, ONLINE VIDEO WILL BE THE
LARGEST SINGLE GENERATOR OF CONSUMER INTERNET
TRAFFIC WORLDWIDE.
And that is why digital videos are taking over
the world one video at a time. In the world of
business, it has brought new meaning to branding,
engagement, and conversions. Have you planned
your digital video marketing campaign yet?
10Need help with making your video? Reach out us!
- SVG Classic, (Next to Comfort Zone) 15/1 A,Baner
- Balewadi Road, Balewadi,Pune Maharashtra,
India. 411045 - 91-020-4660 7590
- enquiry_at_toolbox-studio.com