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Title: MKT 571 Week 6 Quiz Latest UOP Assignment


1
MKT 571 Week 6 Quiz Latest UOP Assignment
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  • 1. Which of the following refers to the ability
    to meet humanity's needs without harming future
    generations?
  • Sustainability
  • Greenwashing
  • Ecological footprinting
  • Scalability
  •  
  • 2. ______ is an obligation to act in a way
    expected of a reasonable person.
  • Reliance
  • Liability
  • Litigation
  • Duty
  •  
  • To download the complete answer check MKT 571
    Entire Course

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  • 3. Your firm has decided to enter the
    international market with your product called
    Trema, a combination of a pocket organizer and
    cell phone. Even though the product has been a
    huge success in the home country, market research
    suggests some changes may be required before it
    can be introduced in Europe. Your CMO is of the
    opinion that the product requires certain extra
    features and the product will also have to be
    marketed differently. Your CMO is advocating
  • dual adaptation
  • straight extension
  • forward adaptation
  • product standardization
  •  
  • 4. Cadbury's "Sports for Schools" promotion
    offered sports and fitness equipment for schools
    in exchange for vouchers. The problem was that
    the public and media saw a perverse incentive for
    children to eat more chocolate, a product
    associated with obesity. Which of the following
    best summarizes Cadbury's problem?
  • Consumers did not value the cause Cadbury was
    promoting.
  • Customers felt that the cause was not in sync
    with the companys brand image.
  • Consumers resented being sold an inferior product
    on the back of a cause-marketing program.
  • Customers questioned the link between the product
    and the cause and saw the firm as self-serving
    and exploitive.
  •  
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  • 5. A Gucci bag sells for 120 in Italy and 240
    in the United States due to the differences in
    the costs of distributing the product in the two
    countries. This phenomenon is called a(n)
  • opportunity cost problem
  • market pricing problem
  • tactical pricing problem
  • price escalation problem
  •  
  • 6. Marketing effectiveness rating instruments and
    marketing audits are approaches to
  • annual-plan control
  • profitability control
  • efficiency control
  • strategic control
  •  
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    Individual Assignments

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5
  • 7. A ________ is a comprehensive, systematic,
    independent, and periodic examination of a
    company's or business unit's marketing
    environment, objectives, strategies, and
    activities, with a view to determining problem
    areas and opportunities and recommending a plan
    of action to improve the company's marketing
    performance.
  • marketing plan
  • market-based scorecard analysis
  • marketing audit
  • marketing metric
  •  
  • 8. Which of the following is true regarding a
    marketing audit?
  • It focuses on analysis of those marketing
    activities that have failed to produce adequate
    results.
  • It focuses on a firms macromarketing
    environment.
  • It identifies the most-needed improvements and
    incorporates them into a corrective-action plan
    with short- and long-run steps.
  • It relies on feedback from company managers for
    data and opinions.
  •  
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  • 9. To protect a creative work from being
    published in any other manner, a company or
    author would ____________ the material.
  • copyright
  • patent
  • trademark
  • freelance
  •  
  • 10. Which characteristic of a marketing audit is
    described by the methodical evaluation of the
    macro- and micromarketing environments,
    objectives and strategies, system, and
    activities?
  • Independent
  • Periodic
  • Comprehensive
  • Systematic
  •  
  • Find the quiz answers here MKT 571 Week 6

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  • 11. The marketing audit reviews six components of
    the overall marketing arena including the
    marketing environment, marketing strategy,
    marketing organization, marketing systems,
    marketing productivity and
  • marketing mix
  • marketing control
  • marketing function
  • marketing development
  •  
  • 12. Which of the following is an example of a
    distribution metric used for measuring the
    performance of marketing plans?
  • Effective reach
  • Market share
  • Customer acquisition
  • Stock cover in days
  •  
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    Complete Assignments

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  • 13. The purpose of profitability control is to
  • evaluate and improve the spending efficiency and
    impact of marketing expenditures
  • examine whether the company is pursuing its best
    opportunities with respect to markets, products,
    and channels
  • understand the efficiency of the sales force,
    advertising, sales promotion, and distribution
  • examine where the company is making and losing
    money
  •  
  • 14. A marketing audit is typically best conducted
    by a(n)
  • internal department
  • outside consultant
  • internal marketing executive
  • self-audit
  •  
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  • 15. ________ is the process by which firms assess
    the effects of their marketing activities and
    programs and make necessary changes and
    adjustments.
  • Marketing implementation
  • Market watch
  • Marketing control
  • Test marketing
  •  
  • 16. Which of the following is likely to be an
    important trend in marketing in the future?
  • Marketing science
  • Manual marketing
  • Mass marketing
  • Marketing intuition
  •  
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  • 17. A PR practitioner may be subject to
    conspiracy in these situations when the
    practitioner participates in illegal action,
    counsels or guides the illegal policy, takes part
    in it, or
  • uncovers illegal action
  • imagines illegal policy may occur
  • cooperates to further illegal action
  • unknowingly works with a corrupt agency
  •  
  • 18. Which of the following is an example of a
    communication metric used for measuring the
    performance of marketing plans?
  • Trial rate
  • Sales growth
  • Response rate
  • New customer gains
  •  
  • Complete Answers just a click away MKT 571 Final
    Exam

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11
  • 19. Rising customer expectations, evolving
    employee goals and ambitions, and tighter
    government legislation and pressure are driving
    companies to
  • operate flatter organizations
  • practice a higher level of corporate social
    responsibility
  • operate leaner manufacturing facilities
  • manage shorter supply chains
  •  
  • 20. The purpose of strategic control is to
  • examine whether the company is pursuing its best
    opportunities with respect to markets, products,
    and channels
  • understand the efficiency of the sales force,
    advertising, sales promotion, and distribution
  • evaluate and improve the spending efficiency and
    impact of marketing expenditures
  • examine where the company is making and losing
    money
  •  
  • 21. Straight extension of the product means
  • introducing the product to the foreign market
    without any changes to the product
  • introducing a customized product to the foreign
    market with existing marketing strategy
  • introducing the product to the foreign market
    with major changes to the product
  • introducing a customized product to the foreign
    market with a new marketing strategy

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  • About Author
  •  
  • This article covers the topic for the University
    Of Phoenix MKT 571 Week 6 Quiz The author is
    working in the field of education from last 5
    years. This article covers the basic of MKT 571
    Week 6 Quiz Latest Assignment from UOP. Other
    topics in the class are as follows
  •  
  • MKT 571 Week 6 Final Exam
  • MKT 571 Week 1 Quiz
  • MKT 571 Week 2 Quiz
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 4 Quiz
  • MKT 571 Week 5 Quiz
  • MKT 571 Week 6 Quiz
  •  
  •  
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