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Mobile AdTech 2015-2017 - Market Research Report

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Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility $14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits. AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd. Read more details @ – PowerPoint PPT presentation

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Title: Mobile AdTech 2015-2017 - Market Research Report


1
Mobile AdTech 2015-2017 Staying Relevant and
Getting Paid in an Era of Accelerated Volatility
2
Report Description
Mobile AdTech 2015-2017 Staying Relevant and
Getting Paid in an Era of Accelerated Volatility
14 billion in global ad spend rumbling through
the mobile adtech ecosystem has undergone a
striking transformation over the past 12 months,
redefining how agencies (and agency trading
desks), vendors and audience platforms engage
with digital budgets, impressions and apportion
subsequent profit splits. AdTech volatility
resonating across the vendor marketplace is
pressed by the push to acquire scale quickly
(i.e. M A) to compete with display giants that
own audience networks like Facebook, Google,
Twitter and iAd. Read more details _at_
http//www.bigmarketresearch.com/mobile-adtech-201
5-2017-staying-relevant-and-getting-paid-in-an-era
-of-accelerated-volatility-market
3
Report Description
Market positions analyzed in this research report
include 4th Screen Advertising, AdColony,
Aditic/Sofialys, AdMob/Google AdSense, AdMobius,
Admoda, AdsMobi , AdultModa, Amobee, AppFlood,
AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity,
Byyd Tech Ltd., Casee, Conversant Media, DataXu,
Facebook/Atlas/Instagram, Greystripe, iAd, InMobi
, Jana Mobile, Jumptap, Komli Media/Mobile,
Lotame, Madhouse, Madvertise, MediaBrix,
Medialets, MediaMath, Millennial Media, Mobclix,
Mobgold, Mobile Posse, MobileTheory,
Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera
MediaWorks, OutSpoken, Pointroll, PubMatic,
PulsePoint, Rhythm NewMedia, Smaato, StrikeAd,
TapAd, Tapjoy, ThinkNear by Telenav, Third Screen
Media/AOL Mobile, Tremor Video,Twitter,
Twitter/MoPub, UpSight, Verve Mobile, Videoplaza,
Voltari, xAD Enquire About Report _at_
http//www.bigmarketresearch.com/report-enquiry/17
0685
4
Table Of Content
Executive Summary 1 Mobile Adtech/Spend and
Business Operations Marketplace Overview 1 Mobile
Adtech is a Sophisticated Inter-Connected System
of Emerging Standards, Media Clearing and
Campaign Management Tools 1 The Global Mobile
Advertising Marketplace Worth 12.8 Billion In
2014 2 Global Mobile Media Spend 2009 - 2017
4 Mobile Ecosystem Revenue Ownership Share
5 Mobile AdTech 101 Getting paid means sticking
around The keys to creating a sustainable market
position 2015 - 2017 6 Profiting From Volatility
The Marketplace Is Forecast To Pay 14 Billion In
2015 Net Topline 6 Cagr Analysis By Vendor
Vertical 2009 - 2014 7 Mobile Ecosystem Revenue
Ownership Share 8 Mobile Adtech Operations,
Inventory and Media Spend Terms and Definitions 9
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Table Of Content
Overview 13 Global Mobile Adtech Markets 2015 -
2017 Inventory, Spend, Revenue and Profit
Payouts in an Era of Accelerated Volatility
13 Delivering and Measuring Mobile Media Spend
and Adtech Operations Success The Way Forward
Means Staying Relevant 2015 - 2017 13 Mobile
Adtech/Spend and Business Operations Marketplace
Overview 13 Mobile Adtech is a Sophisticated
Inter-Connected System of Emerging Standards,
Media Clearing and Campaign Management Tools
14 The Rise of Mobile Programmatic Fueled by
Format Standardization, Data, Buying at Scale and
Cross-Platform 16 Mobile Adtech 2015-2017 and
Media Budget Allocation Who Gets Paid, How Much
and Why 16 Mobile Adtech M A has Reshaped the
Entire Global Marketplace over the Past Two Years
17 Desktop/Mobile Video Ad Network, Serving and
Adtech Platform M A Deals, Public and Private
Trading/Take-Out Multiples 2005 - 2014 19 Mobile
Media Management Adtech Ecosystem Alignment by
Vendor Type 21 Marketplace organization by vendor
alignment 2015 DSPs, Marketplaces, Audience
Networks and Data Science 21
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Table Of Content
How the Mobile AdTech Ecosystem Engages Media
Spend 26 Spend Cagr Analysis By Vendor Vertical
2009 - 2014 26 Mobile Adtech Vendor Cagr 2009
2014 27 12.8 billion in 2014 global media
spend The marketplace is standardizing buys
against a CPM model 28 Global Mobile Media Spend
2009 - 2017 29 In-app versus mobile web Both are
valuable points on the monetization compass
31 Mobile Impression Formats Diversity and
Flexibility 31 Mobile Adtech Formats 2014/2015
33 Mobile Adtech Pricing and Getting Paid in a
Rapidly Evolving Marketplace 2015 - 2017
35 Inventory and Operational Billing Models
Pricing media impressions, spend and
participation formulae 35 Mobile Adtech Ecosystem
and Getting Paid Billing Models 2014/2015
37 Fill rates are an elusive gauge of sellout
success The Facts on fill rates, eCPMs and spend
trends 2015 39 Mobile Adtech Ecosystem Inventory
Fill Rates and Ecpms 2009 - 2014 41 Marketing
Platforms Assume Revenue Prominince Printing
7.6 Billion in Net Platform Revenue in '14 42
7
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