5 Steps For A Digital Marketing Plan Successful - PowerPoint PPT Presentation

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5 Steps For A Digital Marketing Plan Successful

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If a few years ago invisibility in the media was synonymous with absence, with the digital age to be out of the World Wide Web means the same. – PowerPoint PPT presentation

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Updated: 22 July 2015
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Title: 5 Steps For A Digital Marketing Plan Successful


1
  • 5 steps for a digital marketing plan successful

2
5 Steps For A Digital Marketing Plan Successful
  • If a few years ago invisibility in the media was
    synonymous with absence, with the digital age to
    be out of the World Wide Web means the same. For
    this reason, the marketing discipline is updated
    and the concept arose digital marketing.

3
5 Steps For A Digital Marketing Plan Successful
  • There are five steps that can not be overlooked
    when it comes to architect a digital marketing
    plan successful. What do to

4
5 Steps For A Digital Marketing Plan Successful
  • 1) Attract target.
  • 2) Convert the target into leads (business
    opportunities).
  • 3) Relate to the target at all stages of the
    sales process
  • 4) Close sales.
  • 5) Analyze the data, optimize performance and
    ensure increasing return

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5 Steps For A Digital Marketing Plan Successful
  • To attract the target we have to deliver valuable
    content, share them on various digital channels
    depending on the theme and the objective
    ( blogs , websites, social networks, portals,
    online media), optimize for search terms (SEO),
    focusing on usability for not to disappoint
    expectations and, if possible, bet on
    pay-per-click ads. That is, if the target search
    the web what the company sells, goes right to
    find it - the basis of inbound marketing .

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5 Steps For A Digital Marketing Plan Successful
  • Exceeded this step is necessary to convert the
    target that found in the lead , for example by
    creating buttons "call to action" that lead to
    " landing pages "by offering something useful for
    him (eBooks, webinars, whitepapers, reports, test
    versions of products, provision of services) in
    exchange contacts for qualification and
    subsequent follow-up.

7
5 Steps For A Digital Marketing Plan Successful
  • With the conquest of leads, it's time to invest
    in a more personalized and close relationship to
    realize to what extent that will lead to
    transforming customer . At this stage, the email
    marketing (lead nurturing, follow-up, sending
    messages as a result of certain action) is
    particularly relevant.

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5 Steps For A Digital Marketing Plan Successful
  • To close the sale is critical that marketing and
    commercial departments work in "perfect" tune -
    the leads are ready to take the final step and
    are delivered to the account. Now just "sign the
    contract" and do everything to keep the new
    satisfied customer and involved with the company,
    ready to turn into a fan and recommend to their
    peers.

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5 Steps For A Digital Marketing Plan Successful
  • As with any marketing initiative, the investment
    / return relationship must be continuously
    evaluated and made ??the necessary
    adjustments . Google Analytics is one of the
    tools used and taken advantage of its potential,
    provides all the necessary metrics, free of
    charge.

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5 Steps For A Digital Marketing Plan Successful
  • In short, to create a digital marketing plan is
    essential that your company does not get carried
    away with strategies that have generated greater
    buzz and think about those that are best suited
    to your particular business. The results are not
    immediate but will be compensation, it is
    recommended some patience and persistence.

11
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