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Master the Art of Local SEO

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Check out this very helpful article about marketing your local business: Master the Art of Local SEO. Brought to you by GlobalSEOConsultant.com, one of the leading online marketing companies out there. For more info and tips, check it out: www.globalseoconsultant.com – PowerPoint PPT presentation

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Title: Master the Art of Local SEO


1
Master the Art of Local SEO
2
  • E-commerce today is seeing a rise in the number
    of searchers looking into local businesses.

3
Master the Art of Local SEO
  • This is why its crucial to master the art of
    local SEO if you wish your business to gain edge
    over your competitors.
  • This will also allow you to be easily located by
    people, especially in the case of mobile
    searchers currently in your area of operations. 
  • But what is local SEO and how does its processes
    differ from SEO that target rankings globally?

4
What is Local SEO?
  • Local SEO or local search engine optimization is
    the process of optimizing your site so you can
    gain higher local search rankings.
  • It  is the optimization process for the local
    results in various search engines.
  • This type of search engine optimization is
    crucial for those with brick and mortar stores or
    businesses that have a local presence.

5
Evaluate Current Status
  • There is an age old question in goal setting that
    many still end up overlooking and sad to say, has
    been a common reason for failure.
  • What do you need so you can go where you want to
    go? Know where you are now! See the current
    status of your online presence. Evaluate your
    current status. Knowing this will guide you to
    your next step and help you set attainable goals.
  • Attainable in the sense that you will be able to
    see current resources that you can utilize.
  • Have you reached a standard that will allow you
    to skip some steps?
  • This is very important so you can focus your
    attention on steps that matter, those that can
    actually bring you closer to your goal.

6
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7
Set Your Goals
  • The next step is to set your goals or targets.
    What do you really want to achieve in terms of
    search engine ranking and whats the timeframe
    youre giving yourself to achieve it. Is it 6
    months or longer?
  • Then figure out at which position you would
    like to be in the search results. What keywords
    are you targeting and among those, define which
    would become your priorities.
  • It is as well important to determine the
    type of competition that you have in your
    industry.
  • A lot of businesses getting an SEO service to
    help them rank in various search engines think
    that it can be done overnight. This is far from
    the truth.
  • SEO takes time especially with the latest Google
    Algorithms that focuses on quality content and
    user experience.
  • It is important to think about SEO and local SEO
    as an investment that matures over time and not a
    quick get rich scheme that may be gone tomorrow.

8
Own the Local Listing
  •  
  • Claim ownership of your listing. This will
    allow you to control what is being published and
    prevent competitors from tampering your data, one
    which usually happens especially in highly
    competitive niches.
  • You can start with Google then go on to other
    avenues like Facebook, Foursquare, etc.
  • Having ownership of Google and Facebook local
    listings will allow you to advance the process in
    a great way.

9
Create Relevant Content
  •  "Content is King". Pioneer SEO's say this as if
    they are a broken record. This is as true before
    as it is now.
  • Creating regular quality content in your website
    can help boost your site's performance in the
    search engine results page. Keywords found in
    relevant content never go wrong.
  •  It is important to think about your user when
    you are creating content and not just focus on
    what search engines want.
  • If you put your focus on what your customers
    need, then you will be able to provide solutions
    to their concerns. This will also help you
    establish authority in the industry youre in.

10
Quality Content
  • Having quality content can help your users
    appreciate your website better compared to your
    competitors that only have a corporate page and
    does not provide good and useful content to its
    customers.
  • For more expert advice and insightful tips on
    this area, you can follow sites such as
    Copyblogger. 
  • In terms of local SEO, it is important that you
    localize your content as well. Always come from a
    viewpoint of someone in the area that you are in.
    Speak the language of the locals and you
    certainly will have the edge.
  • Content has to be relevant with what your website
    is all about.
  • It should be helpful and engaging to your
    customers so they will want to share that content
    to their friends and family.
  • When you create quality content and it gets
    shared by a number of people, you consequently
    improve your brand awareness and rankings since
    Google has included social signals in the
    Algorithms.

11
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12
Generate Reviews
  • Whenever you search for a business especially
    through your mobile phone, there is usually a
    certain content that welcomes you upon display of
    the SERPs. Business reviews. 5 stars, 6/10,
    Unsatisfactory and the like.
  • Then follows a review of the business. Highly
    rated reviews tend to be the game changer in a
    certain business. It is extremely important that
    youre able to generate high reviews for your
    business.
  • This is where great customer relations come
    into play. Of course if you have impeccable
    service to begin with, this is a small problem.
  • However, especially for startup businesses,
    type of service still undergoes improvements.
  • Customers may see something that can make them
    rate you with 1 star.
  • The key is to treat customers the way you want to
    be treated yourself.

13
Online Reputation Management
  • Keep in mind that everything you show your
    customers, even the smallest gestures, can get to
    social networking sites within minutes. And
    information posted online, proven true or not,
    can easily influence other peoples opinion about
    your business.
  • Online reputation management is a complicated
    process to go through but there is always a way
    to do this successfully. For one, being able to
    communicate with customers in a regular basis
    usually does the trick and has always generated
    awesome reviews.

14
Monitor Progress
  •  
  • This is important since this is where the KPI
    system that you have set-up in the beginning
    comes in handy.
  • Check your progress from time to time and see
    what have worked so far and what needs
    improvement. Do this regularly so that you will
    be able to make adjustments before things get too
    late to fix.
  • It is important to address concerns that you
    encounter for your website to perform at its best
    and rank high in the search results.

15
Advanced Strategies
  •  
  • These processes to master local SEO can be done
    even by someone who is just beginning to practice
    this.
  • You do not need to have an extensive background
    in order to successfully get the ball rolling in
    web marketing. These are just basic processes.
  • As you go through your journey towards your
    goals, you will be able to discover more advanced
    strategies that will take your campaign to even
    greater heights.

16
Check this Out!
  • Check out this very helpful article about
    marketing your local business Master the Art of
    Local SEO.
  • Brought to you by GlobalSEOConsultant.com, one of
    the leading online marketing companies out there.
  • For more info and tips, check it out
    www.globalseoconsultant.com
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