The Amira Foundation - Karan A Chanana - PowerPoint PPT Presentation

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The Amira Foundation - Karan A Chanana

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Title: The Amira Foundation - Karan A Chanana


1
The Amira Foundation is a food education charity
that aims to inspire people to connect with food
and equip them with the knowledge and cooking
skills to help make healthier eating choices. The
mission of the foundation is to educate both
children and adults on healthy eating, with a
focus on nutrition. The charity is dedicated to
empowering people with the knowledge to make
smarter nutritional choices and educating them on
food-related illnesses. An extension of Amiras,
Food Connect vision, the Foundation will foster
relationships and raise awareness of
international hunger and nutrition, all through
the common language of food.
2
A Brief History of Amira
  • With a passion for purity that began a century
    ago, the Amira Group has been run by four
    successive generations of the Chanana family
    since the companys inception in 1905. Founded by
    B.D. Chanana, in 1915, as an agro-commodities
    trading house that bought and sold local beans
    and pulses in the Punjab region during the days
    of the British Raj. This was taken over by his
    son Karam Chand Chanana, who re-established the
    company in New Delhi, after the 1947 Partition of
    India forced him to sell off the companys
    assets. He went on to quickly re-establish the
    firm as one of Indias major rice traders, in the
    newly independent company.
  • Karams son, Anil Chanana, joined the company in
    1968 when the company was called Nav Bharat,
    eventually taking over the company in 1978. It
    was during Anils time in charge of the business
    that the name was changed to Amira and the
    company began its rapid international expansion.
    A company that has constantly embraced
    innovation it was during Anils charge, in 1993,
    that the company introduced Indias first fully
    automated rice milling plant for Amiras rice
    milling plant in Gurgaon.
  • In 2006, Anil passed leadership of the Amira
    Group over to his son, Karan A Chanana, the
    fourth generation Chanana to lead the company,
    who has since led the company through their
    current era of impressive growth. Since launching
    the Amira branded strategy in 2008, Karan has
    taken the company from strength to strength.

3
Why the Amira Foundation?
  • 2015 marks the centenary of the Amira Group, and
    with it the company will look back on our proud
    100 year history. The past 100 years have seen
    the Amira group grow from a modest
    agro-commodities trading house, to become a
    global corporation, currently listed on the New
    York Stock Exchange and with a turnover of over
    500 million.
  • This rapid rise has ?all ?occurred through
    spreading the joy of basmati rice?,? and other
    specialty packaged foods?,? across the world and
    it is in recognition of the good fortune food has
    brought the company that ?we were inspired to
    launch the Amira Foundation, as a means of giving
    back.
  • ?As we enter our second century,? The? Amira?
    Foundation, which will be primarily focused
    towards food education?,? marks a key step for
    ?us by creating a platform ?through which? the
    Amira Group can make a difference, raising
    awareness of diet-related illness and issues and
    promoting the importance of good nutrition.

4
Our Vision
  • A passion for food lies at the heart of
    everything we do at the Amira Group. In
    recognition of this, the Amira Foundation was
    established as a platform through which we can
    educate the world about food. It is our mission
    as a foundation to raise awareness of diet
    related illnesses and promote the importance of
    good nutrition. The foundation will work to
    inspire people to connect with their food at a
    deeper level and empower them with the knowledge
    to make healthier eating choices.
  • The foundation will work to inspire people to
    connect with their food at a deeper level and
    empower them with the knowledge to make healthier
    eating choices.

5
Find More Information http//www.amirafoundation.
org/Email info_at_amirafoundation.orgContact Us

THE AMIRA FOUNDATION UK Tel 0203 021 0546
Floor No. 2, 25 Eccleston Place London
SW1W 9NF, UK


THE AMIRA FOUNDATION USA
One Park Plaza, Suite 600 Irvine, CA 92614
Company Number 5684630


THE AMIRA FOUNDATION INDIA
1st Floor, The Qutab Hotel Shaheed Jeet Singh
Marg New Delhi 110016
Registration Number 1202
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