Leading Digital Marketing Agency in South Africa

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Fundamental Benefits of Content Marketing
Strategies
www.wsionlinebusiness.co.za
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Content marketing represents the gap between
what brands produce and what consumers actually
want.

Michael Brenner
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Content marketing is the biggest success story in
the marketing industry and it gives your website
traffic an incredible boost. Here are a few
reasons why content marketing works.
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IMPROVES SALES Do you know a study conducted by
the Custom Content Council showed that more than
70 of users preferred to get their information
from articles rather than from corporate
advertisements? Its clear that well drafted
content promotes the brand positively and
provides a controlled and portable shop window
for companies to sell products.
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RETAINS CUSTOMERS Charming customers with
interesting content builds brand awareness,
improves traffic and retains customers. A website
without useful, valuable and findable content is
about as useful as a badly printed brochure.
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LONG-TERM CUSTOMER ENGAGEMENT Customer
engagement is all about encouraging your
customers to interact and share in the
experiences you create for them as a business and
a brand. Using regular communication with your
customer base, you can gradually build up a bond
with the reader, increasing their trust in your
brand and making your product or service their
first choice.
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Looking for the best content marketing strategy
to help your business stand out amongst the
crowd? WSI, a digital marketing company in South
Africa specialises in offering result-oriented
marketing strategies to make a difference for
business all around the world. Visit
www.wsionlinebusiness.co.za Call 031
764 0776