Beer Asia-Pacific Market Research Report, 2014 – 2020

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Beer Asia-Pacific Market Research Report 2014-2020
Published Date 30-Jun-2015
No. Pages 100
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Report Description
Beer is one of the most popular alcoholic drinks
consumed in the Asia-Pacific region. It is one of
the oldest beverages in the world prepared by the
fermentation of grains. The brewing process of
beer requires basic ingredients, such as malted
cereal grains, hops, water and yeast, which are
fermented over a long period. A wide range of
beers is available in the market with, each one
having its own characteristic tastes and flavors.
These include lagers, stouts and porters, ales,
and seasonal specialties. The Asia-Pacific beer
market has witnessed a significant growth due to
increase in demand from countries such as India
and China. A considerable increase in the
consumption of beer has been observed in India
due to its growing youth population with
preference for beer. Changing lifestyles and
consumer preferences have considerably boosted
the adoption of beer in the Asia-Pacific region.
Furthermore, a significant rise in the number of
working class individuals and increase in
disposable incomes of the people in this region
have favored the adoption of premium and high
quality beers. 
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Report Description
However, heavy taxation, increasing health
consciousness and availability of substitute
drinks are the key factors hindering the growth
of the Asia-Pacific beer market. The prominent
players have adopted various strategies in the
market in order to acquire bigger market share.
The key development strategies include product
launches, partnerships and collaborations. For
instance, Asahi Group entered into a partnership
with Asia Brewery Inc. (ABC), a Philippine-based
company, to distribute Asahis super dry and
premium category beer in the Philippine region.
 The company launched the Asahi beer to target
the regions premium beer segment growth. China
Resources Enterprise Ltd (CRE), a major provider
of beverages has taken a decision to focus on the
brewing segment, especially the Snow beer, which
is the largest selling beer in the Chinese
market. SABMiller India launched a stronger
version of Miller High Life in India, with the
brand name Miller Ace. 
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Report Description
The new variant, Miller Ace, comes with a
stronger taste and a higher alcohol content. With
the launch of this product, the company aims to
cater to the growing demand of quality premium
beer in India. The key players dominating this
market include Tsingtao Brewery, Anheuser-Busch
InBev, Heineken N.V., Beijing Yanjing Brewery,
SABMiller Plc, Kirin Holdings Co Ltd, Carlsberg
Group, United Breweries Group (UB Group), China
resources Enterprise and Asahi Breweries
Ltd. The Asia-Pacific beer market is segmented
based on type, packaging, production, category of
beers according to pricing and countries. On the
basis of types, the beer market is segmented into
strong and light beers. From the packaging
perspective, the market is segmented into canned
beer, bottled beer and draught beer. From the
perspective of price, the market is categorized
into premium, super premium and normal beer. The
production segment of beer is categorized into
macro breweries and microbreweries.
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Key Benefits

• A thorough analysis of the current and future
  trends of the Asia-Pacific Beer market has been
  provided to elucidate the imminent investment
  pockets in this region
• The report provides information on key drivers,
  restraints and opportunities along with impact
  analysis
• Porters five forces model illustrates the
  potency of the buyers and suppliers participating
  in the market
• Quantitative analysis of the current market and
  estimations during the period of 20142020 have
  been provided to highlight the financial
  appetency of the market
• The report provides a detailed analysis of the
  Asia-Pacific beer market based on types of beers,
  types of packaging, category of beers, production
  types and countries to enable stakeholders take
  appropriate investment decisions
• Value chain analysis in the report provides a
  clear understanding on the roles of stakeholders
  involved in the value chain

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Key Market Segments
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Key Players

• Heineken N.V.
• Anheuser-Busch InBev
• Carlsberg Group
• SABMiller Plc
• Kirin Holdings Co Ltd.
• China resources Enterprise
• Asahi Breweries Ltd.
• United Breweries Group (UB Group)
• Tsingtao Brewery
• Beijing Yanjing Brewery

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Table of Content
Chapter 1    Introduction  Chapter 2    Market
Overview     Chapter 3    Asia-pacific Beer
Market By Product Type     Chapter 4  
 Asia-pacific Beer Market By Production  
  Chapter 5    Asia-pacific Beer Market By
Category     Chapter 6    Asia-pacific Beer
Market By Packaging     Chapter 7  
 Asia-pacific Beer Market By Country     Chapter
8    Company Profile    
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Report Description
China
Australia
India
Japan
Other
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