Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic - PowerPoint PPT Presentation

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Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic

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Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on. – PowerPoint PPT presentation

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Title: Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic


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(No Transcript)
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Know Digital Marketing Strategy 2015 Step by
StepBy Bonwic.com
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Who is Bonwic What They do?
  • Bonwic is a complete digital marketing company
    offering services in digital promotion and
    branding.
  • It helps its customers to have better brand
    engagement and messaging via web.
  • In todays world of internet consumers can now be
    very selective about which brands they choose to
    interact with.
  • This platform has the ability to communicate
    customers thoughts and feelings globally.

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Digital Marketing Overview
What Is digital marketing?
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Benefits of using digital marketing?
What does digital marketing consist of?
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1. Digital Marketing Overview -
  • What is digital marketing?

  • Digital
    marketing has become one of the most crucial and
    necessary mediums of marketing as it makes a
    strong impression on the viewers mind. And
    needless to mention that its a value for money
    marketing solution. But to achieve an effective
    marketing solution, you need to have a bang- on
    idea and the concept. Along with the
    communication being crisp, unique and innovative,
    such that it instantly grabs attention.

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2. 10 Benefits of using digital marketing?
  • 1) Driving new enquiries, sales and customers
  • 2) Get ahead of your competitors
  • 3) Your website showcases your business
    capabilities
  • 4) Build a great reputation for your business
  • 5) Digital marketing saves your money as well as
    time
  • 6) It connects you with the mobile consumer
  • 7) It helps generate higher revenues
  • 8) It delivers higher ROI from your campaigns
  • 9) It connects you with consumers on the internet
  • 10) It generates higher conversion rates

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3. What does digital marketing consist of?
  • Key
    Components

Website Design (Responsive) Website Development
Social Media Marketing Search Engine
Optimization Search Engine Marketing Online
Advertising(banner adds) E-learning tools E-Mail
Marketing Affiliate marketing Pay Per Click
(PPC) Content Marketing Online Reputation
Management(ORM)
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Digital Marketing Overview -What is Responsive
Web Design?
  • Responsive design is a web design and development
    technique that creates a site or system that
    reacts to the size of a users screen. Responsive
    design will optimise a users browsing experience
    by creating a flexible and responsive web page,
    optimised for the device that is accessing it.

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Advantages of Responsive Web Design
  • Higher Ranks in Google (SEO)
  • Increased Sales and Revenue
  • Great User Experience
  • Save time using analytics
  • Save money on mobile development
  • No more duplicate content penalties
  • Enhanced offline browsing experience
  • Staying ahead of competition
  • Staying in business
  • The Cool Factor

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Digital Marketing Overview -Website Development
  • A website is the first step which the
    customer takes towards knowing a brand. Website
    Development has become an integral part of
    Digital Marketing and a necessity for every
    brand, whether its small or big.

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Digital Marketing Overview - Benefits of using
social media marketing
  • Increased Brand Recognition
  • Improved Brand Loyalty
  • Higher Conversion Rates
  • Increase Sales
  • Distribute Content
  • Improve Customer Service
  • Social Media Can Impact Your Organic Search
    Results
  • You Can Provide Value With Social Media
  • High Return on Investment (ROI)
  • Content Remarketing
  • Develop New Business Leads
  • Real-time sales support
  • Increased Web Traffic
  • Grow Your Follower / Fan Base

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Digital Marketing Overview - Benefits of using
Search Engine Optimization
  • FREE TARGETED TRAFFIC
  • The Results Are Low Cost
  • Increase in Traffic
  • Improve Brand Credibility
  • Demand Driven
  • Forces Your Business to Produce Content
  • SEO can Help You Achieve Your Business Goals
  • SEO Attracts PR
  • You Can Expand an Existing Business
  • You Cultivate Networking Relationships
  • Better ROI
  • Brand Awareness
  • Global Reach

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Digital Marketing Overview - Benefits of using
Search Engine Marketing
  • SEM grabs the attention of your audience at the
    right time.
  • Its easy and quick to implement.
  • Its measurable.
  • It helps raise brand awareness.
  • Immediate Traffic

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Digital Marketing Overview - Benefits of Using
Online Advertisement(Banner Ads)
  • It completes your branding circle.
  • Avoid expensive long term contracts.
  • Capturing the market through remarketing/retargeti
    ng.
  • Look like a big fish and gain trust.
  • Benefit from Geo-targeting.
  • Entice your target by knowing their interests.
  • Get the ads featured on relevant sites.
  • Use complete transparency to your advantage.
  • Take advantage of A/B split testing.
  • Enjoy lower marketing cost.

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Digital Marketing Overview - Benefits of Using
E-learning Tools
  • Elearning can reduce the costs of education.
  • Large and small corporations can save money when
    they use elearning programs.
  • Using elearning can increase productivity.
  • Self-paced learning maximizes learning retention.
  • ELearning is entertaining (most of the time).
  • The flexibility of elearning courses allows you
    to learn when its optimal.
  • ELearning is accessible to people of all ages and
    experiences.
  • Elearning can companies the edge in their field.

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Digital Marketing Overview - Benefits of Using
E-Mail Marketing
  • Its Easy to Track
  • Generate Repeat Sales
  • Increase Your Sales Conversion
  • Up-sell and Cross-sell Products Services
  • Gain Valuable Feedback from Your Visitors
  • Drive Web Users to Make Offline Purchases
  • Strengthen relationship with Customers
  • Build your brand
  • Reach people on any device
  • Increase website traffic
  • Grow your audience
  • Increase your value
  • Attract new clients
  • Improve visibility

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Digital Marketing Overview - Benefits of Using
E-Mail Marketing
  • Broader Market
  • Repeated Customers Recommendations
  • No Additional Cost for Advertising
  • Timetable Flexibility
  • Very Low Cost of Initial Investment
  • Very Little Risk
  • Minimum Operating Costs
  • No Limit In Profits The Sky is the Only Limit
  • Making Money as you Sleep
  • Recurring Income for Years
  • No Customer Service
  • World Wide Web Largest Market

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Digital Marketing Overview - Benefits of Using
Pay Per Click(PPC)
  • Instant results
  • You set your budget to control costs.
  • You only pay when an interested person clicks.
  • PPC can show results very quickly.
  • PPC data can inform your other marketing
    channels.
  • Share Keyword Data
  • Integrate E-Commerce Feeds into AdWords Results
  • Use Site Search Data to Inform PPC Keywords
  • Test Strategic Organic Keywords with PPC

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Digital Marketing Overview - Benefits of Using
Content Marketing
  • Improve Search Engine Result Search
  • Generate Online Leads
  • Promote Integrated Marketing
  • Develops lasting relationships with your audience
  • Improves brand awareness and recognition
  • Creates loyalty and trust, with both your current
    customers and prospects
  • Helps you to build authority and credibility
  • Positions your business as an expert in your
    industry
  • Generates traffic to your site to improve lead
    generation
  • Opens a channel of communication through social
    shares and comments
  • Helps your customer move through the purchase
    decision more quickly
  • Provides value with no strings attached

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Digital Marketing Overview - Benefits of Using
Online Reputation Management
  • Improve satisfaction of customers by gaining
    feedback about the pros and cons of products and
    services.
  • Increase positive feedback of brand by initiating
    opportunities to discuss and listen with
    consumers.
  • Develop valuable insights regarding the
    competition and be knowledgeable about the
    perception of customers about their products and
    services.
  • Sustain value of shareholder by reducing risk by
    being alert to opinions and feedback about the
    business.
  • Boost more effective public relations by knowing
    who the real influencers are.
  • Integrate the relationship between traditional
    forms of online media with user generated
    content.
  • Create early warning signals for proactive Public
    Relations Develop creative yet affordable
    marketing strategies for reaching out to
    potential clients.
  • Minimize internal costs by employing services
    that save money, effort, and time.
  • Identify loopholes for products and services that
    can be developed for niche markets that are
    profitable.

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At shubhra_at_bonwic.com
http//www.bonwic.com
For More Details visits on
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  • Thank You For Visiting.
  • Follow Us on My Social Profile -

www.twitter.com/bonwic
www.pinterest.com/bonwic
www.facebook.com/Bonwic
www.linkedin.com/company/bonwic
https//plus.google.com/Bonwic
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