Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic - PowerPoint PPT Presentation

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Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic


Bonwic is a professional digital marketing & web design company in India offers eCommerce website design, website development, seo services, social media marketing, email marketing, mobile marketing, internet marketing services and so on. – PowerPoint PPT presentation

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Title: Digital Marketing Company - SEO Services | Internet Marketing | Ecommerce Solutions - Bonwic

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Know Digital Marketing Strategy 2015 Step by
Who is Bonwic What They do?
  • Bonwic is a complete digital marketing company
    offering services in digital promotion and
  • It helps its customers to have better brand
    engagement and messaging via web.
  • In todays world of internet consumers can now be
    very selective about which brands they choose to
    interact with.
  • This platform has the ability to communicate
    customers thoughts and feelings globally.

Digital Marketing Overview
What Is digital marketing?
Benefits of using digital marketing?
What does digital marketing consist of?
1. Digital Marketing Overview -
  • What is digital marketing?

  • Digital
    marketing has become one of the most crucial and
    necessary mediums of marketing as it makes a
    strong impression on the viewers mind. And
    needless to mention that its a value for money
    marketing solution. But to achieve an effective
    marketing solution, you need to have a bang- on
    idea and the concept. Along with the
    communication being crisp, unique and innovative,
    such that it instantly grabs attention.

2. 10 Benefits of using digital marketing?
  • 1) Driving new enquiries, sales and customers
  • 2) Get ahead of your competitors
  • 3) Your website showcases your business
  • 4) Build a great reputation for your business
  • 5) Digital marketing saves your money as well as
  • 6) It connects you with the mobile consumer
  • 7) It helps generate higher revenues
  • 8) It delivers higher ROI from your campaigns
  • 9) It connects you with consumers on the internet
  • 10) It generates higher conversion rates

3. What does digital marketing consist of?
  • Key

Website Design (Responsive) Website Development
Social Media Marketing Search Engine
Optimization Search Engine Marketing Online
Advertising(banner adds) E-learning tools E-Mail
Marketing Affiliate marketing Pay Per Click
(PPC) Content Marketing Online Reputation
Digital Marketing Overview -What is Responsive
Web Design?
  • Responsive design is a web design and development
    technique that creates a site or system that
    reacts to the size of a users screen. Responsive
    design will optimise a users browsing experience
    by creating a flexible and responsive web page,
    optimised for the device that is accessing it.

Advantages of Responsive Web Design
  • Higher Ranks in Google (SEO)
  • Increased Sales and Revenue
  • Great User Experience
  • Save time using analytics
  • Save money on mobile development
  • No more duplicate content penalties
  • Enhanced offline browsing experience
  • Staying ahead of competition
  • Staying in business
  • The Cool Factor

Digital Marketing Overview -Website Development
  • A website is the first step which the
    customer takes towards knowing a brand. Website
    Development has become an integral part of
    Digital Marketing and a necessity for every
    brand, whether its small or big.

Digital Marketing Overview - Benefits of using
social media marketing
  • Increased Brand Recognition
  • Improved Brand Loyalty
  • Higher Conversion Rates
  • Increase Sales
  • Distribute Content
  • Improve Customer Service
  • Social Media Can Impact Your Organic Search
  • You Can Provide Value With Social Media
  • High Return on Investment (ROI)
  • Content Remarketing
  • Develop New Business Leads
  • Real-time sales support
  • Increased Web Traffic
  • Grow Your Follower / Fan Base

Digital Marketing Overview - Benefits of using
Search Engine Optimization
  • The Results Are Low Cost
  • Increase in Traffic
  • Improve Brand Credibility
  • Demand Driven
  • Forces Your Business to Produce Content
  • SEO can Help You Achieve Your Business Goals
  • SEO Attracts PR
  • You Can Expand an Existing Business
  • You Cultivate Networking Relationships
  • Better ROI
  • Brand Awareness
  • Global Reach

Digital Marketing Overview - Benefits of using
Search Engine Marketing
  • SEM grabs the attention of your audience at the
    right time.
  • Its easy and quick to implement.
  • Its measurable.
  • It helps raise brand awareness.
  • Immediate Traffic

Digital Marketing Overview - Benefits of Using
Online Advertisement(Banner Ads)
  • It completes your branding circle.
  • Avoid expensive long term contracts.
  • Capturing the market through remarketing/retargeti
  • Look like a big fish and gain trust.
  • Benefit from Geo-targeting.
  • Entice your target by knowing their interests.
  • Get the ads featured on relevant sites.
  • Use complete transparency to your advantage.
  • Take advantage of A/B split testing.
  • Enjoy lower marketing cost.

Digital Marketing Overview - Benefits of Using
E-learning Tools
  • Elearning can reduce the costs of education.
  • Large and small corporations can save money when
    they use elearning programs.
  • Using elearning can increase productivity.
  • Self-paced learning maximizes learning retention.
  • ELearning is entertaining (most of the time).
  • The flexibility of elearning courses allows you
    to learn when its optimal.
  • ELearning is accessible to people of all ages and
  • Elearning can companies the edge in their field.

Digital Marketing Overview - Benefits of Using
E-Mail Marketing
  • Its Easy to Track
  • Generate Repeat Sales
  • Increase Your Sales Conversion
  • Up-sell and Cross-sell Products Services
  • Gain Valuable Feedback from Your Visitors
  • Drive Web Users to Make Offline Purchases
  • Strengthen relationship with Customers
  • Build your brand
  • Reach people on any device
  • Increase website traffic
  • Grow your audience
  • Increase your value
  • Attract new clients
  • Improve visibility

Digital Marketing Overview - Benefits of Using
E-Mail Marketing
  • Broader Market
  • Repeated Customers Recommendations
  • No Additional Cost for Advertising
  • Timetable Flexibility
  • Very Low Cost of Initial Investment
  • Very Little Risk
  • Minimum Operating Costs
  • No Limit In Profits The Sky is the Only Limit
  • Making Money as you Sleep
  • Recurring Income for Years
  • No Customer Service
  • World Wide Web Largest Market

Digital Marketing Overview - Benefits of Using
Pay Per Click(PPC)
  • Instant results
  • You set your budget to control costs.
  • You only pay when an interested person clicks.
  • PPC can show results very quickly.
  • PPC data can inform your other marketing
  • Share Keyword Data
  • Integrate E-Commerce Feeds into AdWords Results
  • Use Site Search Data to Inform PPC Keywords
  • Test Strategic Organic Keywords with PPC

Digital Marketing Overview - Benefits of Using
Content Marketing
  • Improve Search Engine Result Search
  • Generate Online Leads
  • Promote Integrated Marketing
  • Develops lasting relationships with your audience
  • Improves brand awareness and recognition
  • Creates loyalty and trust, with both your current
    customers and prospects
  • Helps you to build authority and credibility
  • Positions your business as an expert in your
  • Generates traffic to your site to improve lead
  • Opens a channel of communication through social
    shares and comments
  • Helps your customer move through the purchase
    decision more quickly
  • Provides value with no strings attached

Digital Marketing Overview - Benefits of Using
Online Reputation Management
  • Improve satisfaction of customers by gaining
    feedback about the pros and cons of products and
  • Increase positive feedback of brand by initiating
    opportunities to discuss and listen with
  • Develop valuable insights regarding the
    competition and be knowledgeable about the
    perception of customers about their products and
  • Sustain value of shareholder by reducing risk by
    being alert to opinions and feedback about the
  • Boost more effective public relations by knowing
    who the real influencers are.
  • Integrate the relationship between traditional
    forms of online media with user generated
  • Create early warning signals for proactive Public
    Relations Develop creative yet affordable
    marketing strategies for reaching out to
    potential clients.
  • Minimize internal costs by employing services
    that save money, effort, and time.
  • Identify loopholes for products and services that
    can be developed for niche markets that are

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