Chinese Foodservice: The Future of Foodservice in China to 2019

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Chinese Foodservice The Future of Foodservice in
China to 2019
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Summary
The report provides detailed market analysis,
information, and insights, including
Historic and forecast market size covering the
entire Chinas Foodservice sector Detailed
analysis of Consumer, Operator and Technology
trends in the Chinese Foodservice sector
Detailed analysis of market size, outlets and
transactions in China for various categories in
the Foodservice sector, such as Accommodation,
Leisure, Pubs, Club Bar, Restaurants, Retail,
Travel, Workplace, Healthcare, Education,
Military Civil Defense, and Welfare Services.
Key players in the Chinese Foodservice market
Detailed market classification across each
category, with analysis using similar metrics
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Key Findings Growing disposable income levels
and urbanization have led to the changing eating
habits of Chinese consumers who are developing an
interest in health and wellness, and look for
high quality food products when dining out.
China is considered to be predominantly a tea
country with low coffee consumption. However, the
coffee culture is rapidly growing, particularly
among younger Chinese consumers, driven by
affluence and convenience. A large volume of
international visitors traveling to China are
driving demand for western style restaurants.
International events such as the Shanghai World
Expo Memorial Exhibition (2010) and BIO
Convention in Beijing (2013) have also pushed the
demand for western-style food such as dairy
products (ice-cream, pizza, and flavored milk).
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Many international fast food/quick service
restaurants are including local flavors in their
international menus to cater to Chinese tastes.
For example, 40 of Pizza Hut Chinas menu
consists of Chinese food. The anti-waste
campaign launched in 2012 in China, which aims to
curb extravagance on food among officials, has
impacted high-end restaurants and starred hotels
in particular. As a result, many restaurants
re-organized themselves from high-end restaurants
to ones catering to middle-class customers and
introduced new menus with half portion, half
price offers. Foodservice operators are
collaborating with online food delivery portals
such as Ele.me (focuses on students) and
waimaichaoren.com (focuses on white collar office
workers), which provide food ordering and home
delivery services
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SynopsisThis report provides readers with
unparalleled levels of detail and insight into
the development of the foodservice sector within
China. This report provides readers with
in-depth data on the valuation and development of
both the profit and cost sectors in the Chinese
foodservice market. This report provides
details on the number of outlets, transactions,
average price, foodservice sales, sales per
outlet, and transactions per outlet across nearly
50 sub-channels. This report provides highly
granular future forecasts and historic market
data to aid market and strategic planning. This
report will help you to assess the impact of
economic recession and recovery on foodservice
market growth.
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What are the key drivers behind recent market
changes? Economic growth and the rising income
levels of Chinese consumers have shifted their
preferences towards western cuisine, high quality
food, and health and wellness. Driven by
affluence and convenience, the coffee culture is
rapidly growing, particularly among younger
Chinese consumers. High-end restaurants are
re-organizing and re-defining their menus to
cater to middle- and low-end customers, following
the anti-waste campaign launched in 2012.What
makes this report unique and essential to
read? Chinese Foodservice The Future of
Foodservice in China to 2019 provides a
top-level overview and detailed market and
channel insights into the operating environment
for foodservice companies. It is an essential
tool for companies active across the Chinese
foodservice value chain, and for new companies
considering entering the market.
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Why was the report written?This report is the
result of Canadeans extensive market research
covering the Chinese foodservice industry. It
provides detailed analysis foodservice industry
values at channel level and Chinas business
environment and landscape.Chinese Foodservice
The Future of Foodservice in China to 2019
provides a top-level overview and detailed market
and channel insights into the operating
environment for foodservice companies. It is an
essential tool for companies active across the
Chinese foodservice value chain, and for new
companies considering entering the market.What
is the current market landscape and what is
changing?Despite a slowdown in the Chinese
economy and food safety scandals in the recent
years, the Chinese Foodservice industry grew at a
CAGR of 9.7 during 20092014. Growing income
levels, rising tourism, and urbanization will
contribute to an expanding Chinese Foodservice
sector.
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Table of Contents

1. Executive Summary
2. Macro Economic Analysis and Trends
3. Foodservice Market Attractiveness
4. Profit sector Analysis By Channel and
   Sub-channels
5. Cost sector Analysis By Channel and
   Sub-channels
6. Competitive Landscape
7. Regulatory Scenario
8. Appendix

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To view the full Executive Summary and Table of
Contents, please visit Chinese Foodservice
The Future of Foodservice in China to
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