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Indian Flower Industry is Attracting Attention from Investors


The recent research report of "Agriculture Industry in India" explains Why the Indian Flower Industry is Attracting Attention from Investors and how modernisation, growing western cultural influences the growth in demand for flowers in India. Link to report : – PowerPoint PPT presentation

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Title: Indian Flower Industry is Attracting Attention from Investors

Consulting Services
Why the Indian Flower Industry is Attracting
Attention from Investors
Published May 2015
Copyright 2015
International Market Analysis Research
Consulting (IMARC). All Rights Reserved
Contact US IMARC Group Email Sales_at_imarcgroup..c
om Website Phone
(US)1-631-791-1145, (IND) 91-120-415-5099 
Buy Now
Request Sample
About IMARC Group
The International Market Analysis Research and
Consulting Group is a leading advisor on
management strategy and market research
worldwide. We partner with clients in all sectors
and regions to identify their highest-value
opportunities, address their most critical
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businesses. IMARCs information products include
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in pharmaceutical, industrial, and high
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combines unfathomable insight into the dynamics
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Report Description and Highlights
  • Why the Indian Flower Industry is Attracting
    Attention from Investors
  • Modernisation, western influences, government
    initiatives and an increasing overseas demand has
    resulted in the growth of the flower industry in
    India. The Indian floriculture Industry is now
    undergoing a gradual shift from a highly
    unorganised sector to a professionally managed
    industry involving both Indian as well as
    International corporates.
  • The floriculture industry in India is still at
    its nascent stage and a large portion of its
    potential remains untapped. The Indian
    floriculture industry has shifted from
    traditional flowers to cut flowers, mainly for
    export purposes. The new report from IMARC Group
    titled, Agriculture Industry in India Market
    Segments, Key Drivers, Challenges, Market Trends
    and Regulations finds that although export is
    the main motivating factor for the flower
    cultivators, the demand for local consumption is
    also increasing. Modernisation and the growing
    western cultural influences has resulted in the
    growth in demand for flowers amongst the
    consumers in India especially the young as
    they buy flowers on occasions like Valentines
    Day, Friendship day, etc. Apart from this, there
    is also a huge spurt in the demand for flowers
    during festivals. This growth in demand for
    flowers has impacted its retailing in India. Many
    shopping malls and large retailers have exclusive
    flower shops that witness demand round-the-year.
    The report states that in terms of rupee value,
    the industry has grown at a CAGR of nearly 28 in
    the last five years.


Indian Floriculture Industry
  Currently, most of the flower cultivators
entering the business seek to create a niche in
the global market. Fresh flowers from India are
being exported to several countries such as the
USA, UK, Netherlands, Japan, Germany, etc. The
credit for the growth in exports goes to the
various initiatives introduced by the government.
The floriculture industry has been identified as
a priority sector by the government and has
accorded it 100 export oriented unit (EOU)
status. It has also facilitated 100 foreign
direct investment, encouraging joint ventures, a
steady flow of capital and the establishment of
state-of-the-art technologies for its
cultivation, storage and transportation.   As
the opportunities for the floriculture industry
in India is immense, certain measures to increase
the reach and appeal of Indian flowers need to be
taken. These measures include - improvement in
the infrastructure for storage and transportation
of flowers for the export market, conducting
workshops to impart training on floriculture
skills and new cultivation techniques, and
entering into a strategic alliance with other
industries - such as tourism, to promote
floriculture products. This huge potential of the
floriculture industry in India has attracted
several big corporates such as Reliance, ITC,
Tata Group, Thapar Group, etc. Their foray into
this industry is driven by the growing demand by
overseas retailers such as K-mart, Wal-mart,
Sears, Sansbury, etc. As a result, it has become
obvious that the floriculture industry in India
is becoming a lucrative opportunity for potential
investors. Apart from analysing the
floriculture industry, the report also gives an
insight into the market trends, market segments,
drivers, challenges, opportunities, various
sub-sectors, regulations, marketing requirements,
etc. of the Indian agriculture industry. This
report - which is based on both desk based
research and multiple waves of qualitative
primary research and is a must read for anyone
who plans to venture into the Indian agriculture
Report Description and Highlights
  • To buy the complete report or to get a free
    sample, please contact
  • IMARC Group Asia
  • Email
  • Phone 91-120-415-5099
  • IMARC Group North America
  • Email
  • Phone 1-631-791-1145
  • IMARC Group Europe, Middle East Africa
  • Email
  • Phone 44-702-409-7331
  • To know more please visit http//www.imarcgroup.c

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