How to Knock Health IT Product Launches "Out of the Park"

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How to Knock Health IT Product Launches "Out of
the Park"
(1888 PressRelease) ResearchWorks, Inc.'s
President and CEO Moshe Engelberg, PhD shares a
proven four-step process for strategically
determining and executing the optimal
positioning, messaging and creative needs for new
product launches. SAN DIEGO,- As people close to
the industry know, Health IT is getting more and
more cluttered with new marketing campaigns and
products, making it more difficult to
successfully launch new products. At the Health
IT Marketing and PR Conference in Las Vegas
earlier this month, ResearchWorks, Inc.'s
President and CEO Moshe Engelberg, PhD, taught
participants a proven four-step process for
strategically determining and executing the
optimal positioning, messaging and creative needs
for new product launches. "Companies need to
make sure their new product launch powerfully
resonates with customers, stands out in a crowded
B2B market and galvanizes the right action,"
explained Dr. Engelberg. "This needs to be done
while avoiding the ineffective 'firehose'
approach of drowning people with too many
features and benefits." The Health IT Marketing
and PR Conference focused on B2B marketing to
health IT executives, hospitals and medical
providers. During the session "Your Next Product
Launch - How to Knock it Out of the Park," Dr.
Engelberg used a case study to illustrate the
four-step process noted above. He concluded by
showing a case study that resulted in a 52
percent increase in referrals, coverage in over
1,000 global new sites and rave reviews from the
company CEO. To review a summary of the
presentation, please visit http//researchworks.co
m/PDF/RWI_Product_Launch_Talk.pdf.
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Dr. Engelberg continued, "The CustomerFirst
framework we employ keeps the customer front and
center in all new product and service launches.
For a winning product launch, getting the value
proposition, positioning and messaging right the
first time is crucial." Engelberg will speak
next in San Diego at the Convergence Summit for
the Wireless-Life Sciences Alliance on May 28th,
2015. He will lead a session entitled New Product
Innovation the Next Big Thing How to Know What
To Invest In. This lively mini-workshop will show
participants a proven, research-driven approach
for determining what to invest in and when to say
no, as customer desire is put ahead of
technology. To learn more about ResearchWorks
and President and CEO Moshe Engelberg, PhD, visit
www.ResearchWorks.com. About ResearchWorks -
ResearchWorks is a strategic consulting firm with
deep roots in custom research. For over 20 years,
ResearchWorks has been helping companies in the
business of health to conquer obstacles, gain
confidence and achieve success in the
marketplace. The firm conducts custom research,
develops grounded strategies and creates
persuasive messaging to help companies avoid
mistakes, know what to do and why, and get
products and marketing right - the first time. To
learn more, visit www.ResearchWorks.com.