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Wholesale Food Packaging (4)

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Title: Wholesale Food Packaging (4)


1
PACKAGING LABELING IN FOOD INDUSTRIES
NAVEEN KUMAR P 1DS09MEM12 II Sem, M.Tech (MEM)
2
Contents
  1. Introduction
  2. Definition - packaging
  3. Types of packaging
  4. Objectives of packaging
  5. Consideration for packaging
  6. Definition labeling
  7. Objectives of labeling
  8. Case Study
  9. Packaging Labeling machines
  10. Symbols
  11. Research Literature
  12. References

3
Introduction
  • Most physical products must be packaged and
    labeled. Some packages such as coke bottles are
    world famous.
  • Many marketers have called packaging as fifth P,
    along with price, product, place and promotion.

4
Definition
  • Packaging
  • Packaging is the science, art and technology of
    enclosing or protecting products for
    distribution, storage, sale, and use.
  • Packaging is the activities of
  • designing and producing the
  • container for a product.

5
Types of Packaging
  • Primary packaging
  • The material that first envelops the product
    and holds it. This usually is the smallest unit
    of distribution or use and is the package which
    is in direct contact with the contents.

6
Types of Packaging
  • 2. Secondary packaging
  • Secondary packaging is outside the primary
    packaging, perhaps used to group primary packages
    together.

7
Types of Packaging
  • 3. Tertiary packaging
  • Tertiary packaging is used for bulk handling,
    warehouse storage and transport shipping. The
    most common form is a palletized unit load that
    packs tightly into containers.

8
Primary package
Secondary package
Tertiary package
9
Objective of Packaging
  • Physical protection
  • The objects enclosed in the package may require
    protection from, among other things, shock,
    vibration, compression, temperature etc.
  • Eg Egg, Bottles

10
Objective of Packaging
  • 2. Barrier protection
  • A barrier from oxygen, water vapor, dust, etc.,
    is often required. Controlled atmospheres are
    also maintained in some food packages, keeping
    the contents clean fresh.
  • Eg Fruits, Vegetables

11
Objective of Packaging
  • Containment or Agglomeration
  • Small objects are typically grouped together in
    one package for reasons of efficiency.
  • Eg Chocolates, Biscuits

12
Objective of Packaging
  • 4. Marketing
  • The packaging and labels can be used by
    marketers to encourage potential buyers to
    purchase the product. Package graphic design and
    physical design have been a important phenomenon.
  • Eg Chips, Biscuits

13
Objective of Packaging
  • 5. Security
  • Packages can be made with improved tamper
    resistance to deter tampering and also can have
    tamper evident features to help indicate
    tampering.
  • Eg Coke drinks, water bottles

14
Objective of Packaging
  • 6. Convenience
  • Packages can have features that add convenience
    in distribution, handling, stacking, display,
    sale, opening, reclosing, use, dispensing, and
    reuse.
  • Eg Sauce, Jam

15
Objective of Packaging
  • 7. Portion control
  • Single serving packaging has a precise amount
    of contents to control usage. Commodities can be
    divided into packages that are a more suitable
    size for individual households.
  • Eg Milk, Ice creams

16
Consideration for packaging
  1. Prevention - Use packaging where needed
  2. Minimization Minimize mass Volume
  3. Reuse - Encourage reuse of packages
  4. Recycling - Reprocess materials into new products
  5. Disposal - Use disposable, eco-friendly packages

17
Definition
  • Labeling
  • Labeling is any written, electronic, or graphic
    communications on the packaging or on a separate
    but associated label.
  • Display of information about
  • a product on its container,
  • packaging, or the product itself.

18
Objective of Labeling
  • 1. Brand Identification
  • Labeling helps in the identification and
    principal place of business of the person by or
    for whom the prepackaged product was
    manufactured, processed, produced or packaged for
    resale

19
Objective of Labeling
  • 2. Description
  • Labels provide the information regarding the
    food product. It describes the contents,
    nutritional values, cost, product usage methods,
    shelf life etc

20
Objective of Labeling
  • 3. Promotion
  • Finally labels helps in promoting the product
    through attractive and bright graphics replacing
    paper labels glued on cans and bottles.

21
CASE STUDY TETRA PAK
22
  • Tetra Pak can be traced back to Akerlund
    Rausing (AR), a packaging company established in
    1920 by Ruben Rausing (Rausing) and Erik
    Akerlund.
  • Tetra Pak is a Swedish packaging and processing
    solution providers for food manufacturers across
    the world
  • In 1956, had created milk ice cream packages,
    then decided to create packages for other liquid
    foods
  • They began working towards Aseptic Packaging
    technology

23
  • Tetra Pak brought out many more innovative
    products that catered to the changing needs of
    customers, retailers and manufacturers
  • In 1997, the company introduced three packaging
    ranges
  • Tetra Prisma Aseptic.
  • Tetra Wedge Aseptic.
  • Tetra Fino Aseptic.
  • They differed only in shape.

24
  • Created a huge impact in packaging and labeling
    industry.
  • Tetra Pak's tetrahedron packaging systems
    revolutionized the beverage manufacturing
    industry.
  • In December 2002, the company began offering
    packaging solutions for dry fruits, cereal,
    sugar, confectionary and pet food.

25
TETRA PRISMA
TETRA WEDGE
TETRA FINO
TETRA GEMINA
26
TETRA CLASSIC
TETRA BRIK
TETRA TOP
TETRA RECART
27
Packaging Labeling Machines
  • The choice includes
  • Technical capabilities.
  • Labor requirements.
  • Worker safety.
  • Maintainability.
  • Serviceability.
  • Reliability.
  • Capital cost.
  • Floorspace.

28
Symbols
29
Symbols
Poly Ethylene Terepthalate
Use no clamps
Use clamps
Use no hooks
Avoid sunlight
Fragile
Avoid water
This side Up
30
Symbols
31
Symbols
Vegetarian
Non-vegetarian
32
Future Trends
33
Future Trends
34
Future Trends
35
Future Trends
36
Research Literature
  • Packaging Research in Food Product Design and
    Development
  • Published Online 28 Sep 2009
  • Author(s) Howard R. Moskowitz, Michele Reisner,
    John Ben Lawlor, Rosires Deliza
  • Print ISBN 9780813812229    Online ISBN
    9781444319330
  • http//www.researchmethodsarena.com/food-packagin
    g-science-and- technology-9780824727796
  • Overview of Food packaging research
  • Author P.A Biacs
  • Affiliation Central Food research institute,
    Hungary
  • Published in Food Additives Contaminants
    (Issue 6 7)
  • Pages 537-543
  • http//www.informaworld.com/smpp/contentdball
    contenta907636 602

37
Research Literature
  • Earth Friendly wrappers
  • Resource Food packaging research with
    technology development
  • Author Dawson, Paul. L
  • Date May 01,1998
  • https//www.highbeam.com/reg/reg1.aspx?origurl/
    doc/1G1- 20793296.htmlfullyes
  • Impact of Packaging Labeling on consumer
    research
  • ISSN 1944-0057 (electronic) 1944-0049 (paper)
  • Publication Frequency 12 issues per year
  • Publisher Taylor Francis
  • http//www.informaworld.com/smpp/titledballco
    ntentt713599 661

38
References
  • http//www.food.gov.uk/foodlabelling/researchandre
    ports/
  • http//www.tetrapak.com
  • http//www.inspection.gc.ca/english/fssa/labeti/gu
    ide/ch2e.shtmla2_3
  • http//en.wikipedia.org/wiki/Packaging_and_labelin
    g
  • http//www.icmrindia.org/casestudies/catalogue/Mar
    keting/MKTG065.htm
  • http//www.stumbleupon.com/su/5qbvPc/www.lostatemi
    nor.com/2008/12/02/paper-water-bottle/
  • http//www.shelfimpact.com/archives/2007/09/
  • technology_brand_name_and_pack_1.php

39
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40
VIDEOS
PACKAGING
LABELING
41
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