Title: Importance Of SEO Or PPC For Your Local Business
1Importance Of SEO Or PPC For Your Local
Business
Straight Up Marketing
2SEO and PPC are often seen as two different types
of strategies. Though both of these are quite
different in many ways, but have a single target
area and thats search. SEO and PPC can prove
to be exceptionally profitable when used
together. You need to capitalise on your SEO and
PPC campaigns to develop a strong local search
engine marketing strategy. Search engines
account for more than 70-80 traffic generated
for websites, so it would be quite foolish to
neglect search engine marketing. Heres why
3An Excellent Online Presence More than 75
people in Australia search about a product or
service before making a purchase. This clearly
indicates that people consider internet as a
reliable source of information about various
products services. SEO and PPC can help to
increase the credibility of your website. Organic
results on search engines are earned and not
purchased, so people trust them more. These
results have no vested interest therefore near
about 75 visitors go for them.
4Delivers Qualified Leads Whether organic or
paid, search engine marketing has a lot to offer
for online businesses in shape of instant and
qualified leads. If users are searching for a
specific product on the search engines then
theres a high chance that theyre looking
forward to make a purchase. Majority of users
dont click on paid ads as they tend to favour
the organic results more. Though a good exposure
is generated through this, but such users may not
make a purchase. On the other hand, people who
click on the paid ads are more likely to do
shopping. PPC offers a lot of speed, so you can
see the results almost instantly, but with SEO
you have to wait a little longer to get
favourable results.
5Best For Mobile Devices The rise of mobile
devices has been phenomenal and almost every
other person is using Smartphone. You need to
focus on having a strong local SEO strategy that
can target your local consumers or market. Know
more about local business SEO Strategy.
6Thank You
Straight Up Marketing