5 Quick Marketing Tips for the Busy Freelancer

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FREELANCER TIPS

• 5 Quick marketing tips for the busy freelancer

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5 Quick marketing tips for the busy freelancer

• Giving up on marketing when youre too busy is on
  the top of freelancing mistakes. It is easy to
  forget all that work you used to put in when it
  was quieter and you had a lot of spare time. If
  you become inactive for a longer period of time,
  youll end up having to build your marketing
  presence back up from zero. Everybody knows the
  feeling no new emails popping up, the phones
  are quiet and your desk is empty. How do you
  prevent that?
• Never stop marketing, even at your busiest times.
  It is absolutely fine to cut down on your
  efforts, there are only so many hours in a week
  after all. But nobody says you have to spend 4
  hours a day on your marketing. Following our five
  tips for the busy freelancer, you can keep your
  marketing alive in as little as an hour a day.

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5 Quick marketing tips for the busy freelancer
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1) Share on social networks

• Youre busy working on three different projects
  with approaching deadlines? Potential clients
  visiting your social media presence dont know
  that. If they see no content, they will assume
  that youre inactive, taking a break or maybe
  even quit altogether. Show them youre still
  alive you dont have to create your own content
  to do that. Share an article on an interesting
  development in your field or something that
  excites or motivates you. Since you probably
  spend some time in the day reading up on stuff
  like that, all it takes is pressing that share
  button.

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2) Keep your blog up, even with little content

• Similarly to your social network presence, no
  recent content on your blog equals unavailability
  to any potential client. Again, it doesnt have
  to be 2 pages of text that you wrote for four
  hours. Sometimes a picture can speak much louder
  than words. Give them a sneak peak on something
  youre working on or show off your home office or
  your cluttered busy desktop. These simple
  interactions show anyone who visits your blog
  that youre hard at work, and therefore, a
  desirable hire.

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3) Respond to emails within a day

• Responding to emails right away can be crucial
  the early bird catches the worm. Imagine that a
  potential client sends a job offer to three
  different freelancers. Two of them respond in
  four days, the third says right away that he or
  she is busy, but is up for it. Which one is most
  likely to get the job?
• Its much easier for the client to establish a
  timeline and start arranging for the project with
  someone who actually acknowledged their offer
  than waiting on the two freelancers who might
  never answer the email. So even if youre busy,
  write people back and let them know when you are
  available. Recommending a colleague can be
  beneficial for you as well, assuming the client
  is happy with the work they end up doing.

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4) Keep in touch with old clients

• Speaking of communicating with clients, keeping
  in touch is a big part of marketing. And since
  were talking about the busy freelancer, you
  probably cant afford to spend a whole day
  talking to people you used to work with. Make a
  schedule call up or write one former client
  each week. Ask them how their business is going,
  inquire about how they liked your work and let
  them know youre up for further collaboration in
  the future. Finished the list? Start from the
  beginning this step will take you 30 minutes a
  week and guarantees that all your old clients
  remember you.

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5) Meet people in your breaks

• Last but not least, dont neglect the personal
  touch. Talking about your business and what you
  do can lead to unexpected results. Whether youre
  grabbing a coffee with your old friend, see your
  neighbors in the grocery store or even just met a
  stranger on the bus spread the word about your
  freelancing career if theyre interested.
• Have you ever slacked off on your marketing when
  times are busy? How did you handle the
  consequences? We would be glad to hear your
  stories and answer your questions in the comment
  section below!

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