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Mobile Marketing Market - Global Forecast to 2019


Mobile marketing market categorizes the global mobile marketing market by solutions as SMS, MMS, Push notifications, mobile emails, QR codes, location-based marketing and In-App messages, by industry, by user type, & by regions – PowerPoint PPT presentation

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Title: Mobile Marketing Market - Global Forecast to 2019

MarketsandMarkets Presents
Mobile Marketing Market worth 15,287.4 Million
by 2019
The report Mobile Marketing Market by Solutions
(SMS, MMS, Push Notifications, Mobile Emails, QR
Codes, Location-Based Marketing, In-App
Messages), by Industry (Retail, Travel
Logistics, Automotive, BFSI, Telecom IT, Media,
Healthcare) - Global Forecast to 2019", defines
the market for mobile marketing based on various
solutions, user type, industry verticals, and
regions with an in-depth analysis and forecasting
of market sizes. The report also identifies the
factors driving this market, various restraints,
and opportunities impacting it along with the
adoption trends. Browse 70 market data
tables and 57 figures spread through 155 pages
and in-depth TOC on Mobile Marketing Market by
Solutions (SMS, MMS, Push Notifications, Mobile
Emails, QR Codes, Location-Based Marketing,
In-App Messages), by Industry (Retail, Travel
Logistics, Automotive, BFSI, Telecom IT, Media,
Healthcare) - Global Forecast to
2019 http//
rts/mobile-marketing-market-246836146.html Early
buyers will receive 10 customization on this
With the current enormous rise in mobile devices
and tablets across the globe, the mobile industry
has been rapidly growing. The mobile channel
offers an exciting opportunity for marketers that
are yet to be fully embraced. The prolific
advancements in the mobile marketing industry
over the years have expansively enriched the
experience for the customers. The arrival of
these services has also enabled marketers with a
specific customer base to extend its market
presence and escalate its business value. Mobile
marketing is considered to be highly trackable
due to the ability of consumers to respond
directly and immediately. Moreover, this practice
can be used to track the efficiency of other
marketing channels by including a direct response
call to action feature. In the last few years,
mobile marketing has opened up new opportunities
for enterprises to communicate and engage with
their target audience in a more effective way.
However, the potential of this tool has not been
fully exploited due to the complex implementation
process and lack of experience in mobile
marketing among marketers is believed to
attribute this shortcoming.
Due to current advancements in mobile technology,
along with the rapid propagation and intrinsic
characteristics of mobile devices, the mobile
channel has developed as a new and potential tool
for marketing activities. Moreover, the
importance of mobile marketing in marketing
practices is widely accepted due to the unique
features of mobile media. Effective mobile
marketing strategies therefore depend on the
ability of firms to manage and operate mobile
technologies and their respective
features. Mobile offers an impressive number of
new opportunities to marketers to participate
directly and in highly relevant ways with their
customers. Therefore, today, majority of mobile
marketing spend has been a replication of
desktop, chiefly focused on marketing
strategies. The major vendors of the global
mobile marketing market are IBM Corportaion, SAP,
Adobe Corporation, Salesforce, ATT, SAS,
Mobivity, Vibes, Salmat, and Oracle Corporation.
The major forces driving this market are the
increase in smartphone and tablet usage, mobile
internet, increased usage of mobile applications
and mobile web, and increased return on marketing
MarketsandMarkets broadly segments the mobile
marketing market by region North America (NA),
Europe, Asia-Pacific (APAC), Middle East and
Africa (MEA), and Latin America (LA) by
solution Short Message Service (SMS), Multimedia
Messaging Service (MMS), push notifications,
mobile emails, QR codes, location-based
marketing, and In-App messages by user type
SMBs and large enterprises by industry vertical
retail, travel and logistics, automotive, BFSI,
telecom and IT, media and entertainment,
healthcare, and others. MarketsandMarkets
forecasts the global mobile marketing market to
grow from 4,314.5 million in 2014 to 15,287.4
million by 2019, at a CAGR of 28.8. In terms of
regions, North America is expected to be the
biggest market in terms of market size, while
Europe and Asia-Pacific (APAC) are expected to
experience increased market traction, during the
forecast period.
About MarketsandMarkets
MarketsandMarkets is worlds No. 2 firm in
terms of annually published premium market
research reports. Serving 1700 global fortune
enterprises with more than 1200 premium studies
in a year, MM is catering to multitude of
clients across 8 different industrial verticals.
We specialize in consulting assignments and
business research across high growth markets,
cutting edge technologies and newer applications.
Our 850 fulltime analyst and SMEs at
MarketsandMarkets are tracking global high growth
markets following the "Growth Engagement Model
GEM". The GEM aims at proactive collaboration
with the clients to identify new opportunities,
identify most important customers, write "Attack,
avoid and defend" strategies, identify sources of
incremental revenues for both the company and its
About MarketsandMarkets
MMs flagship competitive intelligence and
market research platform, "RT" connects over
200,000 markets and entire value chains for
deeper understanding of the unmet insights along
with market sizing and forecasts of niche
markets. The new included chapters on Methodology
and Benchmarking presented with high quality
analytical infographics in our reports gives
complete visibility of how the numbers have been
arrived and defend the accuracy of the
numbers. We at MarketsandMarkets are inspired to
help our clients grow by providing apt business
insight with our huge market intelligence
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