Real-Time Bidding Market:Further evolution in the automated display-advertising market

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Real-Time Bidding Market
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Report Description

• Further evolution in the automated
  display-advertising market
• This report examines the market of RTB (real time
  bidding), the concept within advertising which is
  today showing the most growth it provides
  increased ROI for both demand and supply, and has
  further potential as it spreads from current
  indirect sales to also direct sales.
• The global market sizing and forecasts, together
  with country breakdowns of the US, France,
  Germany, Italy, Spain, UK and Japan is provided,
  together with the main drivers and barriers for
  this market. The strategies of the Internet
  giants (GAFA), together with examples of
  specialized players (DSPs, SSPs and ad networks)
  are also looked into.
• Read The Complete Report On http//www.bigmarket
  research.com/real-time-bidding-market

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Slideshows contents
1. Executive Summary 2. Methodology main
concepts of RTB 2.1. General methodology of IDATE
s reports 2.2 Definition of RTB 3. RTB
Markets 3.1. Market size 3.2 Positioning in the
overall advertising structure 4. Player
strategies 4.1 Overview 4.2 The Internet four
Facebook, Apple, Google, Amazon 5. Conclusion /
strategic analysis 5.1 RTB is the fastest-growing
segment of digital advertising 5.2 Drivers of
RTB 6. Appendix
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Key Segment

• List of companies reviewed
• Amazon
• Apple
• AppNexus
• Criteo
• Facebook
• Google
• Millennial Media
• Rubicon Project
• Turn
• Twitter / MoPub
• Xaxis (WPP)
• To Get More Details Enquire _at_ http//www.bigmarket
  research.com/report-enquiry/178580

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Table Of Content
1. Executive Summary 2. Methodology main
concepts of RTB 2.1. General methodology of
IDATE's reports 2.2. Definition of RTB 3. The
technology 3.1. RTB real-time bidding 3.2. RTB
and behavioral-targeted advertising 4. RTB
Markets 4.1. Market size 4.1.1. USA 4.1.2. EU-5
(France, Germany, Italy, Spain, UK)
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Table Of Content
5. Player strategies 5.1. Overview 5.1.1. RTB and
the Internet 'four' Google and Facebook lead the
way, Amazon a dark horse 5.1.2.
Advertising-specific players looking to dominate
their specific domain 5.2. The Internet 'four'
(Google, Apple, Facebook, Amazon) 6. Conclusion
/ strategic analysis 6.1. RTB is fastest-growing
segment of digital advertising 6.2. Drivers of
RTB 7. Appendix
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