Mobile Money Market - Global Forecast to 2019

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Mobile Money Market - Global Forecast to 2019

• Market Categorizes By Transaction Mode, Nature of
  Payment, Location, Type of Purchase, and By
  Industry (BFSI, Telecom IT, Media
  Entertainment, Healthcare, Retail, Travel
  Hospitality, Transportation Logistics, Others.

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What is Mobile Money?

• Mobile Money is a cash management service
  available on the mobile phone/internet. It is
  mainly about facilitating money transfer for the
  global market. The service can also be used for
  reloading of few network units and for payment,
  of utility bills, goods services. The service
  is available to both mobile and non mobile users.
• Mobile Money will also operate through authorized
  merchants who will facilitate the service on
  behalf of the partner banks.

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How Mobile Money Works?

• Mobile Money utilizes with many more platforms
  and users.
• Ex A person, hanging from the side of a
  mountain, receives a text message on his mobile.
  The message is from his bank, telling him that
  his account is about to be overdrawn. With just a
  few clicks on his mobile, he transfers funds from
  his savings account to his checking account.
  Problem solved. He finishes his climb, confident
  that his financial life remains in order.
• This scenario, though highly dramatized
  for effect, illustrates what many believe is the
  future of banking. It is mobile banking,
  or m-banking, which enables mobile users to
  access basic financial services even when they
  are miles away from their nearest branch or home
  computer/or any portable devices.

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What about Mobile Money market?

• The demand for mobile money is steadily gaining
  momentum in the global market as a response to
  the rapid development of the telecommunications
  sector and the need for anytime banking sectors,
  especially in remote locations. Furthermore, the
  advent and penetration of 2G, 3G, and 4G networks
  has bolstered the opportunities for the mobile
  money or mobile money/payment market to flourish.
  Presently, Europe and North America accounted for
  the majority of the market share.
• So the Mobile Money Market research report
  delivers a definitive business overview and
  investigates the factors impacting the mobile
  money or mobile payment market. It encompasses
  growth forecasts, demand and supply trends
  affecting the industry, market drivers, and
  growth inhibitors of the mobile payment or mobile
  money market. Additionally, the report also
  highlights the significant market developments
  and the upcoming technological advancements. The
  report provides qualitative and quantitative
  analysis based on the information sourced. It
  also uses analytical tools such as Porters Five
  Force models and SWOT analysis to determine the
  future bargaining power of buyers, suppliers and
  consumers.

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Scope of the Market Report

• By Transaction Modes
• NFC/Smart Cards (An NFC-enabled phone is
  provisioned with a payment application and
  payment account information (i.e., credit or
  debit card) issued by the consumers financial
  institution.)
• Direct Mobile Billing (Direct mobile billing,
  also called direct to bill, is a method of paying
  for merchandise by charging the purchase to a
  cellular telephone (mobile phone) account. At the
  time of checkout, the customer selects the mobile
  billing option on a smart phone and follows a
  two-factor authentication procedure.)
• Short Messaging Services (SMS) Short Message
  Service (SMS) is a text messaging service
  component of phone, Web, or mobile communication
  systems. It uses standardized communications
  protocols to allow fixed line or mobile phone
  devices to exchange short text messages.
• STK/USSD (Using SIM Toolkit (STK), developers can
  build an application that is stored on the
  Subscriber Identity Module (SIM) card and appears
  in the top-level menu of a feature phone. USSD is
  nearly as old as SMS, but is available only for
  external services in a limited number of markets.
  Like Africa, Central America, Europe, India and
  Southeast Asia, it is generally very popular.)
• Others

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Scope of the Market Report

• Nature of Payments
• Person To Person
• Person To Business
• Business To Person
• Business To Business
• By Access Locations
• Remote Payments (Remote payments occurs when the
  retailer is remote to you and you purchase goods
  via SMS text message or mobile website with your
  mobile device.)
• Proximity Payments (Proximity payments are based
  on contactless near field communications (NFC)
  and allows consumers to purchase goods and
  service directly at the point-of-sale using their
  mobile phone.)

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Scope of the Market Report

• Nature of Payments
• Airtime Transfers and Top-ups (Airtime
  Transfer lets you send airtime from your cell
  phone to any Telecom Prepaid or Top Up customer.)
• Money Transfers and Payments
• Merchandise and Coupons
• Travel and Ticketing
• Digital Products
• Transaction value by industry
• BFSI
• Telecom and IT
• Media and Entertainment
• Healthcare
• Retail
• Travel and Hospitality
• Transportation and Logistics
• Others

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Scope of the Market Report

• By Popular Regions
• North America (NA)
• Europe (EU)
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America (LA)

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Value/Growth of Mobile Money Market

• The mobile money market has competently
  established itself as one of the fastest growing
  markets globally and still exhibits growth of
  44.6 between 2014 and 2019. With mobile phone
  usage becoming a consistent communication and
  content access medium, mobile money services are
  becoming highly popular among the people.
• From its onset, in the year 2007 mobile
  money has evolved from providing payment
  transactions though Short Messaging Services
  (SMS) and Direct Mobile Billing to the more
  contemporary Near Field Communication (NFC)/
  Smart Card transactions.
• In addition, with the widespread
  acceptance of mobile money services across
  various regions, this market is gradually gaining
  traction among the industrial verticals of
  retail, travel and hospitality, healthcare, and
  transportation and logistics, whereby, BFSI and
  telecom prevail as the leading users of mobile
  money services.

10
Value and Growth of Mobile Money Market

• This has primarily been augmented with the
  widespread acceptance by the mobile users to
  leverage mobile money services and to increase
  their convenience obtained through faster
  monetary transactions over their mobile phones.
• The major vendors involved in the mobile
  money market are

• Vodafone Group PLC,
• Gemalto,
• FIS,
• Google, Inc.,
• MasterCard Incorporated,

• Bharti Airtel Limited,
• Orange S.A.,
• Monitise,
• Mahindra Comviva,
• PayPal (eBay, Inc.).

• Key strategies used by these vendors
  include partnerships and acquisition so as to
  increase their market share and global reach in
  the mobile money market.
• The global mobile money market is
  expected to grow from 12.34 billion in 2014 to
  78.02 billion by 2019, at a Compound Annual
  Growth Rate (CAGR) of 44.6 during the forecast
  period from 2014 to 2019.

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Reasons to Buy This Report

• This report segments the market of mobile money
  into transaction modes and types of purchases
  covering this market comprehensively. The report
  provides the closest approximations of the
  revenue numbers for the overall market and the
  sub-segments. The market numbers are further
  split across location types, nature of payments,
  and industry vertical in all the major regions.
• This report will help mobile money service
  providers better understand the competitors and
  gain more insights to better position ones
  business. There is a separate section on
  competitive landscape, including mergers and
  acquisitions, and venture capital funding.
  Besides this, there are company profiles of the
  ten major players in this market. In this
  section, market internals are provided that can
  help place ones company ahead of the
  competitors.
• The report helps the suppliers understand the
  pulse of the market. It provides information on
  key market drivers, restraints, and opportunities.

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Source of The Market Report

• http//www.marketsandmarkets.com/Market-Reports/mo
  bile-remittance-money-mcommerce-market-577.html
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