Do’s and Don’ts for SEO Campaign (Part II)

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Dos and Donts for SEO Gold Coast Campaign (Part
I)
Straight Up Marketing
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Dont make basic mistakes while doing SEO for
your business website as these mistakes can
severely affect your websites SEO campaigns.
Apply various techniques and avoid common
mistakes to make your SEO campaign effective
successful. Here are a few more Dos and
Donts for your SEO campaign to drive more
traffic for your business website.
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• Get relevant and reputable links on websites
  pages
• A good way to optimise your website is by getting
  more relevant and high quality links. But, avoid
  getting excess links as it may be considered as a
  spam by search engines.
• Get links of similar websites
• This adds credibility to your websites because it
  reflects that competitors consider your website
  valuable and that the content is related to the
  topic.

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• Write huge amount of content
• Through article, blogs, PRs, guest posting you
  need to make a proper effort to provide more and
  more information to the users. Websites that are
  large in sizes appear more on the search engine
  results as they have more to index.
• Create a sitemap
• This helps to increase likeability with search
  engines as these help in finding links of your
  website. Though many prefer XML, but you can opt
  for a plain HTML or Google sitemap.

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• Ensure that keyword phrase is at the top of the
  HTML in and the first paragraph
• High priority for your website can be achieved by
  placing the Keyword phrases at the top of the
  HTML and in the first paragraph.
• Try to increase the font size of keywords
• Search engines recognise large text and consider
  them as more relevant, so increase the size of
  keywords and keyword phrases whenever possible.

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• Format the keywords
• Your keywords will simply stand out if you use
  ltstronggt and ltemgt tags. By doing so, you help
  search engines to realise that these tagged words
  are more important than the text around them.
• Link images
• Search engines give value to content that is
  linked to images. People like to click on images,
  so include text to the images.

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• Pages should be up-to-date
• Its advisable that you shouldnt neglect your
  website and keep updating it on a regular basis.
  Search engine priorities to pages that are
  updated regularly. Ensure that the updates youre
  doing are relevant and significant.
• Avoid using images in place of text links
• Search engines are mainly supposed to search for
  text. By following links, the spiders crawl
  through websites and it will be difficult for
  search engines to follow or rank links on images
  than text links.

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• Never go for a Flash-only website
• Remember that the search engines only see the
  HTML. So, you can use Flash on your site, but
  also have an HTML version when Flash is enabled.
• To know more you can visit our blog Dos and
  Donts for SEO Campaign Part I

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Thank You
Straight Up Marketing