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Mercedes Benz India’s Leading Luxury Car Brand


Mercedes Benz Now India’s fastest growing luxury Car brand. In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel is a strong reaffirmation for the brand’s immaculate equity. Test drive your Star Mercedes car today in Bangalore city @ Akshaya Motors , the fastest growing Mercedes dealer in Bangalore. Visit: – PowerPoint PPT presentation

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Title: Mercedes Benz India’s Leading Luxury Car Brand

Mercedes Benz Indias Leading Luxury Car Brand
India is today the worlds seventh largest
automobile market and for Mercedes-Benz, it is on
the verge of breaking into our top 20 markets,
said Eberhard Kern, Managing Director and CEO,
Mercedes-Benz India (MBIL).
  • Indias fastest growing luxury car brand,
    Mercedes-Benz, announced a stellar sales
    performance in the January to March 2015 period.
  • The company clocked its best-ever quarter sales
    of 3,566 units which is a robust 40 growth
    compared to the same period in 2014.
  • In India, the growing preference for
    Mercedes-Benz products by exclusive customers who
    prefer luxury and comfort on their travel, is a
    strong reaffirmation for the brands immaculate

Mercedes-Benz India's New Strategy In 2015
  • After successfully launching 10 products in 2014,
    Mercedes-Benz India's new strategy is 15 in 2015,
    where they will be launching 15 new models in
  • CLA will be Mercedes-Benz first launch of 2015.
    This will be the company's new entry- level
    sedan. The CLA is based on the MFA-platform,
    which is shared with the A-Class, B- Class and
  • Mercedes expects double digit growth from India
  • We expect a double-digit growth this year in
    India," Mercedes Benz India Managing Director and
    CEO Eberhard Kern told reporters here.
  • While the growth last year was 32 per cent in the
    country, the German luxury car maker has already
    touched 25 per cent from January-June 2014.
  • The luxury car market was stagnant and was
    declining a bit. However, since May this year a
    positive trend was being seen in the total
    market. Since the Lok Sabha elections, there is
    positive sentiment, he added.

Mercedes Models Launches 2015
  • Mercedes-Benz CLA
  • Mercedes-Benz C-Class Diesel
  • More powerful A-Class
  • B-Class facelift
  • S-Class hybrid
  • E 400 Cabriolet
  • AMG GT

Mercedes-Benz CLA
  • The CLA is based on the MFA-platform, which is
    shared with the A-Class, B-Class and GLA.
  • Hence, there is a similarly in styling be it the
    exterior or the interior.
  • The CLA will be made available in CLA 200 (petrol
    with the same C-Class petrol engine) and the
    diesel will be CLA 200 CDI.
  • This will be a 2.2-litre diesel engine that will
    produce 143bhp of power.
  • It will directly compete with the Audi A3.

Mercedes-Benz C-Class Diesel
The C-Class launched last year was petrol and is
a CBU, but now the C220 CDI will be made
available in the coming months. The C220 CDI
should be launched in the first quarter of 2015
and it will be assembled in the Chakan plant.
This will help to reduce the price of the
C-Class, which at the moment is exorbitant as it
is CBU. Even the petrol shall be assembled in
More Powerful A-Class
a more powerful A-Class will be launched in the
form of A200 CDI. As most of the competing cars
with the A-Class offer more power, Mercedes-Benz
wont want to have any kind of kink in its armor.
So, the A-Class will be made available with two
diesel options. But another good news is that the
assembly of the A-Class should commence soon, as
the Chakan plant production capacity will soon
double from 10,000 to 20.
B-Class Facelift
The new B-Class will be made available with B180
and B200 CDI. There might not be a B180 CDI. The
B-Class will get some cosmetic upgrades too and
once the production of B-Class commences, it will
see a dip in its pricing.
S-Class hybrid
  • The S-Class has been made available in India in
    the S350 and S500 avatar, but now the
    Stuttgart-based manufacturer will be introducing
    the S400 hybrid.
  • This will be the same S-Class with all the luxury
    frills, however with a lesser carbon footprint.
  • For all the tree-huggers, the S-hybrid will be
    another reason to buy the S-Class.

The second product from Mercedes-AMG after the
successful SLS AMG. The AMG GT is a sports car
than a supercar, which can be used for daily
driving. The AMG GT will be powered by a
4.0-litre V8 engine and it will produce about
560bhp of power. The AMG GT will priced at about
Rs 2.5 crores (on-road) and will be made
available in India by mid-2015
E 400 Cabriolet
The new E Cabriolet will be the E400 instead of
the E350 like the previous version. The E 400
will be made available only in petrol and it will
a complete body unit import. The E Cabriolet
should be launched in the first half of 2014 and
it will be priced at about Rs 65 lakhs
(ex-showroom). We can also expect the cabriolet
to come in the form of E250 CDI Cabriolet from
what we understand.
Mercedes-Benz Style
  • The philosophy of Mercedes-Benz Style is based on
    intelligent and progressive design that works
  • Every product created by Mercedes-Benz Style
    embodies the very deliberate and distinctive use
    of innovative materials, color combinations,
    structures, shapes and light.
  • Mercedes-Benz Style, like Mercedes-Benz itself,
    is a name synonymous with design and innovation
    combined with uncompromising quality.
  • A variety of highly exclusive design products are
    created that bring the standard and unmistakable
    dynamic form of Mercedes-Benz into new areas of

How Mercedes Plans To Take On Its Contenders
  • The launch of compact luxury cars, the size of
    which are slightly larger than Maruti Swift Dzire
    but priced four times higher, was a calculated
    risk Mercedes-Benz took in India when its back
    was against the wall in 2012.
  • Apart from a possible conflict with ultra luxe
    image, the launch of the two smallest cars in its
    portfolio also meant competing against Honda
    Accord, Toyota Camry and Nissan Teana which
    operate in that price band.
  • But the small step meant a giant leap for Merc
    in India.
  • The company, which had slipped to number three
    position while its fellow German rivals BMW and
    Audi stole the show, got back in the numbers game
    only in 2013 when the A-Class and B-Class
    (launched in 2012) went on sale.

Test Drive your Star Mercedes Car Today in
Bangalore City Visit http//www.akshaya Contact Us 91