CBR Pharma Insights’ analysis on Sales Force Market

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The Digital Patient - A Snapshot of the Digital
Landscape of Patients and Caregivers
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Report Description
The advent of mobile phones and other devices has
opened up new channels for pharmaceutical
marketers to reach patients and caregivers. The
Pharma industry as a whole is late to the digital
game so logically patients and caregivers have
pre-existing expectations of the digital
experience. Digital enables brands to deliver
highly targeted information in a variety of
forms. It creates the setting for a brand
experience versus a promotional moment. To Get
Complete Details Here _at_ http//www.bigmarketresear
ch.com/the-digital-patient-asnapshot-of-the-digita
l-landscape-of-patients-and-caregivers-market Th
is is a tremendous opportunity but not one
without challenges - one of the biggest obstacles
being lack of clear direction from the FDA around
appropriate use of social media. Based upon this
statement by Ernest Voyard, the FDAs senior
regulator council, guidance around appropriate
use of social media will not be issued in the
near future. We are working on the area and its
something we feel is important but we dont have
a specific timeline right now.
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Report Description
While many companies have a digital presence via
their brand websites and social network sites
(SNS) they are not truly engaging the patient. At
the same time, there are companies that are bold
willing to take risks and serve as industry
pioneers. The report, The Digital Patient - A
Snapshot of the Digital Landscape of Patients and
Caregivers, was written to provide support and
guidance to companies with their digital strategy
and planning. CBR Pharma Insights used both
primary and secondary market research to produce
analytical insights for pharma companies in
support of their mobile, social, brand, and
overall digital strategies. Enquire About Report_at_
http//www.bigmarketresearch.com/report-enquiry/13
2496 Please Note This product is delivered as
a zip file
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Report Description

• Scope
• Evolution of Direct to Consumer Marketing
• Creating a Digital Experience for Patients and
  Caregivers
• Patients and Care Givers Use of Digital Channels
  - findings from CBR Pharma Insight studies
• Digital Marketing Around the Industry

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Report Description

• Key Reason To Purchase
• Access a deep dive on how patients caregivers
  are using digital technology to access
  health-related content.
• Learn how pharmaceutical companies are reaching
  out to patients through digital channels in the
  absence of clear guidelines.
• Access data analysis from CBR Pharma Insights
  primary market research study with over US 400
  patients caregivers around their use of mobile
  technology, health-related apps, online
  communities, blogs, and social networks.
• Benefit from multiple industry examples of how
  specific companies are using the different
  digital tools available to them.
• Learn about what needs to be considered and
  planned for when working to create a digital
  experience for patients caregivers

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Table Of Content

• Executive Summary
• Evolution of Direct to Consumer Marketing
• Creating a Digital Experience for Patients and
  Caregivers
• Patients and Care Givers Use of Digital Channels
• References
• Appendix
• Table Of Content _at_ http//www.bigmarketresearch.co
  m/the-digital-patient-asnapshot-of-the-digital-lan
  dscape-of-patients-and-caregivers-market

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nt-asnapshot-of-the-digital-landscape-of-patients-
and-caregivers-market
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