Title: JSB Market Research: Australia - Video Streaming - VOD, IPTV, Mobile TV
1Australia - Video Streaming - VOD, IPTV, Mobile
TV
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2Summary
- The digital TV and video streaming industry has
changed beyond recognition and it continues to
evolve. Consumer habits are shifting from
broadcast TV to on-demand content especially
streaming. Traditional TV viewing is increasingly
facing competition from other viewing platforms
such as smart phones, tablets, and Smart TVs.
This report offers a wealth of information on the
Video Streaming market
3Executive Summary
- Competition is hotting up in the Video
Entertainment market. Video streaming is finally - taking off with more and better broadband coming
available to more and more people. - There has been an explosion in video applications
over broadband, they are now being - used by many different industries for
advertising, marketing, demonstration, - entertainment and communication purposes.
- Online video streaming or IPTV already makes up
the largest component of internet - traffic, and is set to continue growing faster
than other digital formats. - Unlike in the traditional video entertainment
industry, were industry concentration is the - name of the game, streaming video is enjoying a
far more healthier level of competition as - more and more companies enter this extremely
promising market. The most successful of - these has been US-based Netflix. Since 2010, it
has been gradually expanding outside of its - domestic market, and has seen its international
subscriber base triple between 2012 and - 2014. In early 2015 it also entered the
Australian market and the threat of its arrival
along - has seen massive changes to the market here with
lower prices, more choice and increased - content.
4- Competition in the Video Entertainment market has
reached fever pitch. Driven by - the popularity of Netflix all players in the
Australian entertainment market were - put on full alert. Belatedly Foxtel lowered the
price for its pay TV service to address - affordability concerns, but it remains a premium
service and it will be interesting - to see if this finally leads to some real growth
for the company. Its triple play model - will also address the relative high churn the
company is still facing. Telstra and - Foxtel are also going to compete head on with
each other, aimed at combined - beating the rest of the competition.
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70306
5Table of Contents
Australia - Video Streaming - VOD, IPTV, Mobile TV
Broadcasting changing beyond recognition
Trends and Developments in Video Streaming
Digital Economy Advertising, Statistics and
Revenues
Australian Video Streaming Market
6Price Chart
- Report Name Australia - Video Streaming - VOD,
IPTV, Mobile TV - Product Price
License Type Price
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