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Ingredients for a Good Small Business Website -


Websites can do wonders for small businesses if they are done properly. The design, content and other attraction grabbing details all have an important role to play. Website - – PowerPoint PPT presentation

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Title: Ingredients for a Good Small Business Website -

Website Design for Small Businesses

Ingredients for a Good Small Business Website
  • The website design for Small businesses is an
    area that has confused many individuals and
    entrepreneurs who are not familiar with how to
    layout an effective website. There are many who
    use the money saving approach and create a design
    on their own, while there are others who use a
    template that unfortunately does not look good
    once it is completed. On the other hand there are
    also those who end up paying lot of dollars,
    sometimes in the thousands for a custom designed
    website. The best approach however is generally
    considered as taking the middle road.

  • Quality Design
  • The quality of the web design should always be
    a priority when creating a business website. By
    creating a website businesses are essentially
    building a tool that can be used as an extension
    of its brand for its target audience. If by any
    chance the website doesn't look appealing, it
    will reflect very badly on the companys overall
    reputation. This is why it is important to ensure
    that the company has a high-quality website
    design, otherwise, it could easily look like an
    unprofessional business that most customers would
    not want to do business with. And for the sake of
    making each and every customer feel comfortable,
    a business needs to have a professionally
    designed website that properly portrays the
    operational quality of the business.

  • Too Much Information
  • Sometimes businesses try to stuff too much
    information into their website. When it comes to
    the home page of the site, anything other than
    the right amount of information might do more
    harm than good. Pages with too much information
    can decrease the quality of the design. It will
    get the visitors overwhelmed and make them
    uncomfortable viewing the site. Try reducing the
    information on the home page to only what is
    required to get the primary message across.
    Remove any information that your customers don't
    really need to know right away.

  • Attention Grabbing
  • A very important part of small business website
    design is that it should be attention grabbing.
    Whenever someone visits the site, it should offer
    something that would pull them in and keep them
    interested. Typically, the sites header needs to
    be interesting and compelling. Professional
    images created by designers come very handy in
    this section. Using multimedia content like Flash
    presentations or videos in this area will help.
    Quality matters a lot and even the slightest lack
    of it in the multimedia section could be fatal.

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