Remarkable Content Marketing Creating True Fans and Customers Webinar - PowerPoint PPT Presentation

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Remarkable Content Marketing Creating True Fans and Customers Webinar

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| Jim Kukral, University of San Francisco's internet marketing instructor discusses how to develop and market great content that creates true fans and loyal customers. – PowerPoint PPT presentation

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Title: Remarkable Content Marketing Creating True Fans and Customers Webinar


1
Internet Marketing Essentials
  • 3 Keys to Grow Your Business with Integrated
    Online Strategies

2
Internet Marketing Essentials3 Keys to Grow
Your Business with Integrated Online Strategies
JimKukral.com
  • Presented by Jim F. Kukral, USF Online Program
    Instructor

3
Understanding the Key Disciplines in Internet
Marketing
4
Internet Marketing Model
  • Understanding the Key Disciplines inInternet
    Marketing

5
Why Internet Marketing?
  • What is Internet Marketing?
  • What is the Internet Marketing Model?
  • What makes it such a great opportunity? (Past vs.
    present)
  • Its not about getting rich quick

6
Highlights of Search, Social, Content, Email,
Analytics, Affiliate
  • Understanding the Key Disciplines inInternet
    Marketing

7
Internet Marketing Methodologies
  • Search, Affiliate, Email, Landing Pages, Content
    Marketing, Social and so much more
  • What works best for your goals? How to choose?
  • The Internet Marketing Funnel

8
Creating an IntegratedMarketing Plan
9
Planning Your Initiatives Defining Goals
  • Creating an Integrated Marketing Plan

10
Identifying Your Target Audience
  • Creating an Integrated Marketing Plan

11
Who Is Your Target?
  • Discover your target audience online
  • Use online tools to research
  • Create your typical customer profile
  • Where do they go online? What do they look for?
  • What problems can you solve for them?

12
Building a Web Presence
13
Role of the Website
  • Building a Web Presence

14
Building A Footprint Online
  • Customers need multiple places to find you
  • If you cant be found easily, you dont exist
  • Your website is your home base
  • Claim your digital land

15
Role of Blogs, Podcasts and Social
  • Building a Web Presence

16
Creating Content
  • What is content marketing?
  • Blogs, podcasts, videos, infographics, social
    media updates, etc
  • Drive interested customers into your sales funnel
  • Monitor ROI
  • Secret to success? Taking action failing
  • Wash, rinse, repeat

17
Final Thoughts
18
Final Thoughts
  • Secret to success? Taking action failing
  • Wash, rinse, repeat
  • Teach what you know and love
  • Believe

19
To see the full Webinar Replay http//bit.ly/
tight-content-marketing
Usanfranonline.com
20
Other Webinars, Informative Videos Resources
Social Media Strategy A Checklist for
Success The Evolution of SEO The Future of
SEO University of San Franciscos Online
Resource Center
21
Thank You!
  • For more information, please contact us at
  • www.USanFranOnline.com
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