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Medical Tourism India - Marketing opportunities and challenges


- Medical tourism is one of the most substantial growing concepts in India. Medsoul is offerings exceptional top-quality and wellness treatments such as Medial Tourism India, Health Tourism India and Medical Travel India to their valued customers at a fraction of the cost they can get it at their place – PowerPoint PPT presentation

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Title: Medical Tourism India - Marketing opportunities and challenges

91 99250 27456
Medical Tourism India - Marketing opportunities
and challenges
  • Medical tourism refers to the people travelling
    abroad in search of Medical Surgeries. Its an
    emerging trend in the industry that people from
    developed countries such as America Europe are
    flocking to India in need of an affordable
    quality medical treatment.
  • India has emerged as a popular Medical Tourism
    destination. The improving infrastructure, the
    liberalized visa policies the enhanced
    Healthcare services of India has greatly
    contributed towards rising trend of Medical
    Tourism. There are lot of prospects
    opportunities for Medical Tourism in India.

  • Indias massive size, population, natural
    geographic improvement, Cultural as well as
    artistic diversity offers ample of opportunities
    for the travel tourism industry. The aggressive
    marketing strategies implemented by Indian
    Government have aid in influx of tourists. The
    new forms regimes of Visa procedure has also
    played a vital role in promoting Medical Tourism
    in India.

  • India has gained a major popularity in medical
    tourism industry in last couple of years. The
    major advantage lies in the affordable cost of
    health services in addition to state of the art
    technology, qualified professional medical
    team. Therefore, medical tourism in India has
    immense opportunities.
  • Development of eco-friendly hotels has helped
    attracting thousands of people from abroad to
    take a medical vacation in India.

  • When there are lots of opportunities there
    lies few challenges for Health Tourism in India.
  • Infrastructure is directly related to tourism
    travel industry enhancement. The access to roads,
    electricity, water telecommunication sectors
    are still lacking the facilitation.
  • Amenities available at several tourist locations
    need to be improved. The basic amenities such as
    drinking water, clean toilets clean waiting
    rooms are required to be developed.
  • Availability of skilled manpower is still a
    challenge. We actually have demand supply
    mismatch for skilled manpower in India. The
    industry has no option but to fill the gap with
    unskilled manpower which adversely affects the
    quality of services offered to the tourists.

  • Due to lack of budgetary support, travel
    tourism industry do not get enough boost for
    marketing promotion which is very important
    aspect for the industry to develop flourish.
  • There are still hindrances in tourist visa
    procedure which restricts the people to fly to
    India for Medical Surgeries.
  • The Medical Tourism in India is set to flourish
    in years to come. The foreign tourists arrival
    in India has grown. The higher income
    affordability has increased which has led to
    business travel. These are the clear signs of
    long term prospectus for the Indian Medical
    Tourism Industry.

  • Medsoul
  • A/503,Shivanshi Apartments,
  • Radio Mirchi Road,
  • Shyamal Cross Roads,
  • Ahmedabad - 380015,
  • Gujarat, India