JSB Market Research: How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets - PowerPoint PPT Presentation

Loading...

PPT – JSB Market Research: How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets PowerPoint presentation | free to download - id: 720423-ZjQ1M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

JSB Market Research: How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets

Description:

How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood consumer group: older consumers. An aging population means the consumption of those aged 55 and over will only grow, and to successfully cater to them, it is important for manufacturers to understand their motivations See Full Report : – PowerPoint PPT presentation

Number of Views:14

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: JSB Market Research: How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets


1
How to differentiate Marketing between Aging
Consumers and Other Audiences in Food markets
To buy this Report Visit http//www.jsbmarketresea
rch.com
2
Summary
  • How to differentiate Marketing between Aging
    Consumers and Other Audiences in Food markets
    shows marketers how they can target the emerging
    opportunities among an important, under-targeted,
    and misunderstood consumer group older
    consumers. An aging population means the
    consumption of those aged 55 and over will only
    grow, and to successfully cater to them, it is
    important for manufacturers to understand their
    motivations. 

3
Key Findings
  • Senior consumers are often considered as being
    overly concentrated on health, however, it is a
    far less important motivator than price, superior
    taste and convenience.
  • Consumption motivators among those aged 55 and
    over are similar to other adult groups.
    Disruptive NPD based solely on age will fail to
    connect with an older audience.
  • The older generation does not see their age as a
    burden and dont want to be seen as fragile. They
    want inclusive products, as opposed to
    specifically targeting their age

4

Reasons to buy
  • This report provides actionable insight into new
    opportunities emerging in
  • Food markets due to the growing proportion
    of the older generation and
  • identifies motivators that actually drive
    consumption behavior among
  • those aged 55 and over
  • This report shows how to align products with the
    key need states of older consumers, and how to
    avoid disruptive NPD that targets the wrong needs
    and fails to connect with their audience
  • This report features product examples that will
    help to future proof NPD and marketing strategy
    to cater to an age group that will account for
    25 of the global population by 2025
  • To know more about this report click here
  • http//www.jsbmarketresearch.com/consumer-goods/r-
    how-to-differentiate-marketing-between-aging-consu
    mers-and-other-audiences-in-food-markets-165350

5
Table of Contents
How to differentiate Marketing between Aging
Consumers and Other Audiences in Food markets
increasingly blurred and age stereotypes outdated 
Value for money is everything for more discerning
older consumers
A new found sense of freedom means seniors want
to free up time spent on chores
Disease and health maintenance should be a core
focus of product positioning
6
Price Chart
  • Report Title How to differentiate Marketing
    between Aging Consumers and Other Audiences in
    Food markets
  • Product Price

License Type Price
PDF 7995
Site License 15990
Enterprise Wide Licence 23985
Click Here
To View OR Purchase Report
7
Related Market Research Report
  • TTK Prestige Limited Company Profile and SWOT
    Analysis
  • India Water Heaters Market Forecast and
    Opportunities, 2020
  • 2015 Market Research Report on Global Wardrobe
    Industry
  • World Cigarettes 2 - Africa 2014
  • Set-Top Box Market in India 2015
  • FGX International Holdings Limited - Strategic
    SWOT Analysis Review

8
  • Royal Greenland AS - Strategic SWOT Analysis
    Review
  • McDonalds Australia Limited - Strategic SWOT
    Analysis Review
  • Global Knive Market to 2019 - Market Size,
    Growth, and Forecasts in Nearly 70 Countries
  • Consumer Goods Market Research

9
About JSB Market Research
  • JSB Market Research is an online repository of an
    extensive collection of market research reports
    available online. This online portal contains
    high-quality reports with well-researched and
    high-quality content on a wide range of
    industries. These market research reports help us
    give a detailed insight into new opportunities in
    the industry, prevailing market trends,
    competitor analysis and future prospects.
  • JSBs reports are developed by the domain experts
    and publishers under a closely observed
    surveillance of industry specialists. Therefore,
    the researched data is well researched, well-
    organized and matching up to the best standards
    in the industry. Also JSBs database consists of
    detailed insights of the leading players in the
    global market, products and trends

10
Contact Us
  • Support General Inquiries
  • Mail support_at_jsbmarketresearch.com
    91 - 998 729 5242
  • Billing Support
  • Mail billing_at_jsbmarketresearch.com
    022-27564963
  • Website http//www.jsbmarketresearch.com
About PowerShow.com