Facebook vs. Google vs. Linkedin vs. Twitter: Who Is Better for Advertising?

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• ONLINE ADVERTISING

• Facebook

• Google

• Linkedin

• Twitter

• Which brings more benefit to your business?

by
Gabriela Taylor
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• SOCIAL MEDIA ADVERTISING HAS BECOME
• A POPULAR PHENOMENON
• IN THE RECENT YEARS

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• Reaches 1 in 4 around the world

• SOCIAL

• Media

• BEST MEDIUM TO ADVERTISE SERVICES AND PRODUCTS

4

• FACEBOOK ADVERTISING

• Managed services
• Designing the Offer
• Targeting Audience
• Strategy Reach
• Creation of Ad Copy
• Creation of Landing Page
• Lead Qualification
• Optimization and Analytics Reporting

5

• GOOGLE ADWORDS

• Managed services
• Research of Keywords
• Structuring of Account
• Creation of Ads
• Ads Optimization
• Geo-targeting
• Transparency
• Weekly or Monthly Performance Reportl
• Conversion Tracking

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• LINKEDIN ADS

• Managed services
• Creation of Effective Ads
• Management of Group Ads
• Target Audience
• Landing Page Creation
• Improve and Measure

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• TWITTER ADVERTISING

• Promoted Accounts promotes your business
  profile and offers more exposure to building
  followers
• Sponsored Tweets you can highlight a certain
  status update
• Promoted Trends your hashtags and topics will
  start appearing at the top of the list of
  Trending Topics

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• The Final Words

DECIDE WHICH ONE IS BEST
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• Facebook ads are the easiest and cheapest, but
  are best for promoting your freebie or event

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• Google Adwords is expensive, but is best for
  businesses or products that are unique

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• LinkedIn is affordable and is best if your target
  audience is professional individuals

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• Twitter is good for big brands and is more
  cost-effective but can be confusing

CLICK to learn more
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• GABRIELA TAYLOR
• Author, Marketer Holistic Business Coach

I help entrepreneurs discover and fully live
their purpose and business ambitions through
powerful one-on-one coaching, consulting and
transformational workshops
VISIT GABRIELATAYLOR.COM