3 Revolutionary Trends in eCommerce Platforms for the Year 2015 - PowerPoint PPT Presentation

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3 Revolutionary Trends in eCommerce Platforms for the Year 2015

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It’s just a month passed in the New Year, and as always there will be some or the other changes in the field of technology. Every year brings some new trends and opportunities to the ever changing eCommerce community. – PowerPoint PPT presentation

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Title: 3 Revolutionary Trends in eCommerce Platforms for the Year 2015


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3 RevolutionaryTrends in ECommerce Platforms
for the Year 2015
2
Trends in ECommerce Platforms
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  • Its just a month passed in the New Year, and as
    always there will be some or the other changes in
    the field of technology. Every year brings some
    new trends and opportunities to the ever changing
    eCommerce community no one can be very certain
    about the evolving trends. But according to some
    logical estimation, we can make some predictions
    on the current trends of eCommerce.
  • Three popular eCommerce trends we could expect to
    see in 2015

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1. Increased mobile responsiveness
  • Though tablets and smartphones have been
    distributed widely throughout the world for quite
    some years now, the potential for eCommerce
    activity on mobile devices is still in the
    beginning. Several eCommerce stores still depend
    on their websites as its their main selling
    point. The number of mobile friendly websites is
    increasing day by day, but accessing the web via
    mobile browsers is still inconvenient on most of
    the smartphones.

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  • So one of the biggest trends you can expect in
    2015 is that the increase of mobile apps as the
    means of selling merchandise. Also the
    improvements in the usability of such
    applications like processing payments and
    restoring payment information. So people are
    excited to see how payment details restoration
    becomes easier and secure on mobile apps.

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2. Social eCommerce
  • Its certainly not a thing to be hidden that most
    of the purchases are influenced by comments,
    recommendations and other user generated contents
    available on social media. So the eCommerce
    trends in this year are sure to include a very
    close relationship between eCommerce platforms
    and social media.

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  • Not to be wondered if we see Twitter, Facebook
    and Pinterest pages are turning into eCommerce
    stores that sell products. Here the users can
    enjoy their shopping experience without having to
    get out of the comfort zone called social
    media. Obviously each and every purchase would
    generate an automated post which informs the
    buyers friends about the purchase.

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3. Niche-based Marketplaces
  • As many marketplace platforms like eBay, etsy,
    Amazon and others have seen a huge success with
    Amazon dominating about 28 of online searches in
    US, we can surely see an increase in niche based
    marketplaces which are built using Magento or any
    other platforms. Here both the vendors and
    suppliers unite to provide variety of products to
    their customers.

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  • As such marketplaces can become potentially huge
    they will be more likely to invest on advanced
    mobile technologies like marketing, content
    writing, advertising, payment processing,
    shipment and more. So try to be the first one in
    your niche to have a multi-vendor marketplace on
    Magento or any other eCommerce platforms.
  • These are some of the trends which we can predict
    to happen in the year 2015.
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