10 Reality Checks to be Performed Before Implementing Mobile Sales Force Automation

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10 Reality Checks to be Performed Before
Implementing Mobile Sales Force Automation

• By SPEC INDIA

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A Brief on Mobile Sales Force Automation (SFA)

• Mobile SFA the modern day mantra for
  enterprises to achieve business objectives with
  utmost profitability and productivity
• Implements the Bring Your Own Device (BYOD)
  concept and enhances flexibility, adaptability
  and scalability
• Caters to any size of business ranging from small
  sector segments to large enterprises
• Focuses on sales activities being performed by
  sales staff and integrates seamlessly with back
  office

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Why should Mobile SFA be implemented?

• Improves revenue and accelerates profits
• Maximizes Return on Investment (RoI)
• Increased productivity and profitability
• Smartens business and drives performance

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Why should Mobile SFA be implemented? (contd.)

• Enhances customer satisfaction
• Efficient co-ordination with sales staff and back
  office
• Seamless integration with third party systems
• Provides real time, comprehensive analytical
  reports and dashboards

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10 Reality Checks to be performed before
implementing Mobile SFA

• Have you defined your business case?
• Major objectives should be defined
• Primary business owners should be identified
• Critical success factors should be listed down
• Are you going in for whole hog implementation or
  partial implementation?
• Implementation should be planned in phases and
  not full
• It should be split into logical divisions, one
  after the other

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10 Reality Checks to be performed before
implementing Mobile SFA (contd.)

• Do you have top management support?
• Senior executives should be supporting this
  decision
• There should be a clear understanding of business
  case with the management
• Are you expecting IT to execute the project?
• A general myth - Since IT is responsible for
  infrastructure, it is the final implementer
• Since sales / field staff are the day to day
  users, they are the final implementers

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10 Reality Checks to be performed before
implementing Mobile SFA (contd.)

• Have you understood the sales persons
  requirements in depth?
• Focus to lie on needs and requirements of sales
  staff
• Functionalities in system to benefit the sales /
  field staff
• Does your technology overrule your business
  execution?
• Need for a flexible solution not stringently tied
  to technology
• Should be adaptable to changing business needs

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10 Reality Checks to be performed before
implementing Mobile SFA (contd.)

• Have you worked out your data conversion /
  validation technique?
• Data cleaning / validation needs to be planned
  well in advance
• Mismanagement of the data related activities may
  lead to blunder
• Have you worked out your training / orientation
  schedules?
• Training and orientation to the field staff is a
  vital need, since they are the end users
• Planning for schedules and logical groping of
  training members is a must

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10 Reality Checks to be performed before
implementing Mobile SFA (contd.)

• Is customization required and if so, to what
  extent?
• Customization is a need but to define its
  boundaries is equally important
• Unplanned and too much customization may lead to
  instability
• Are you well versed with particulars of third
  party integration?
• Third party integration is a must but it is
  essential to have a limited number of solutions
  attached
• Integration with too many solutions will lead to
  performance issues

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SPEC INDIAs ZooM Mobile SFA solution

• An enterprise SFA solution with field sales
  automation with a mobile client, back office and
  communication services
• Ideal for sales force automation in FMCG,
  Healthcare, Food Beverages, Manufacturing units
  and many more
• Variety of dashboard / report generation

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Thank You.
To know more about ZooM Mobile Sales force
Automation Solution Visit the link below and
schedule a FREE DEMO http//www.mobilesalesforceau
tomation.net/