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Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits

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Big Market Research, Global Consumer Trend Framework Market Size, Share, Analysis, campaign, Demand to 2019 Read complete Report here: Report Overview This Report is a toolkit companies can use to align their products and marketing campaigns with the most pertinent consumer need states, and decrease the risk of aligning products with need states that are not influential on actual behavior. – PowerPoint PPT presentation

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Title: Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits


1
Global Consumer Trend Framework Understanding
attitudes and behaviors that influence global
consumption habits
2
Report Description
Global Consumer Trend Framework Understanding
attitudes and behaviors that influence global
consumption habits helps companies to develop
competitive advantages across the whole of the
supply chain by boosting their understanding of
consumer motivations. This means that they can
align their products and marketing campaigns with
the most pertinent consumer need
states. Canadean's comprehensive trend framework
is a toolkit companies can use to identify the
most important consumer behaviors currently
driving their market, and decrease the risk of
aligning products with need states that are not
influential on actual behavior. Canadean's trend
framework covers nine mega-trends and 20 trends,
with consumer data analyzing the influence of
these trends across 10 key countries, and
identifies the key age, gender, wealth, and
leisure time groups for each trend. Get More
Details At http//www.bigmarketresearch.com/globa
l-consumer-trend-framework-understanding-attitudes
-and-behaviors-that-influence-global-consumption-h
abits-market
3
Report Description
  •  Key Findings
  • Irrespective of industry, size of brand,
    heritage, or market share, it is crucial that all
    brands keep ahead of consumer trends. In recent
    years there have been a number of publicized
    failed launches from the biggest brands because
    they didn't recognize evolving consumer need
    states.
  • The needs of consumers in developed economies
    will continue to be shaped by aging populations.
    This will cause rising demand for functional
    products - in particularly food and drink - with
    health concerns being at the forefront of older
    consumers' minds. These consumers will demand
    sophisticated approaches from brands focused on
    maintaining active lifestyles, and shy away from
    products that are centered on the vulnerabilities
    that come with age.
  • Developing economies will witness the increased
    blurring of gender roles as growing female
    employment outside the home, and women's
    empowerment movements, help to challenge
    traditional notions of femininity and
    masculinity.
  • Enquiry about Report _at_ http//www.bigmarketresearc
    h.com/report-enquiry/162785

4
Report Description
Synopsis Global Consumer Trend Framework
Understanding attitudes and behaviors that
influence global consumption habits is a toolkit
companies can use to identify the most important
consumer behaviors currently driving their
market, and decrease the risk of aligning
products with need states that are not
influential on buying behavior. This toolkit
provides - A framework of nine mega-trends and
twenty trends that capture the key need states
driving consumer markets - Quantification of how
important each trend is in 10 key countries -
Identification of key consumer groups for each
trend, including key age groups, gender, wealth
group, and leisure time group - An evaluation of
the consumer behaviors driving each trend,
providing a unique level of granularity to the
trend framework
5
Report Description
  • - Best practice product examples for each trend
  • - Analysis of how the trend will develop in
    future, for both developed and developing
    economies
  • Recommended actions on how to best target each
    trend, for Food, Soft Drinks, Alcoholic Drinks,
    and Cosmetics and Toiletries categories
  • Reasons to Buy
  • Canadean's comprehensive trend framework is a
    toolkit companies can use to align their products
    and marketing campaigns with the most pertinent
    consumer need states, and decrease the risk of
    aligning products with need states that are not
    influential on actual behavior.
  • Irrespective of industry, size of brand,
    heritage, or market share, it is crucial that all
    brands keep ahead of consumer trends. This report
    marries theory with practice, providing both a
    comprehensive conceptual understanding of
    consumer behaviors, and recommended actions and
    product examples to show how these trends should
    be targeted

6
Table Of Content
Chapter One  Understand consumer trends in
order to develop competitive advantages Chapter
Two  Canadean's Consumer Trend framework Chapter
Three CHANGING LIFESTAGESChapter Four
 CONNECTIVITYChapter Five CONVENIENCEChapter
Six ETHICSChapter Seven  EXPERIENCE and
ENJOYMENT Chapter Eight HEALTH and
WELLNESS Chapter Nine INDIVIDUALITY
7
Table Of Content
Chapter ten TRUST Chapter Eleven VALUE Get
Complete TOC at http//www.bigmarketresearch.com/
global-consumer-trend-framework-understanding-atti
tudes-and-behaviors-that-influence-global-consumpt
ion-habits-market
8
FOR MORE DETAILS
Visit us at
http//www.bigmarketresearch.com/global-consumer-t
rend-framework-understanding-attitudes-and-behavio
rs-that-influence-global-consumption-habits-market

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