Title: Global Consumer Trend Framework: Understanding attitudes and behaviors that influence global consumption habits
1Global Consumer Trend Framework Understanding
attitudes and behaviors that influence global
consumption habits
2Report Description
Global Consumer Trend Framework Understanding
attitudes and behaviors that influence global
consumption habits helps companies to develop
competitive advantages across the whole of the
supply chain by boosting their understanding of
consumer motivations. This means that they can
align their products and marketing campaigns with
the most pertinent consumer need
states. Canadean's comprehensive trend framework
is a toolkit companies can use to identify the
most important consumer behaviors currently
driving their market, and decrease the risk of
aligning products with need states that are not
influential on actual behavior. Canadean's trend
framework covers nine mega-trends and 20 trends,
with consumer data analyzing the influence of
these trends across 10 key countries, and
identifies the key age, gender, wealth, and
leisure time groups for each trend. Get More
Details At http//www.bigmarketresearch.com/globa
l-consumer-trend-framework-understanding-attitudes
-and-behaviors-that-influence-global-consumption-h
abits-market
3Report Description
- Key Findings
- Irrespective of industry, size of brand,
heritage, or market share, it is crucial that all
brands keep ahead of consumer trends. In recent
years there have been a number of publicized
failed launches from the biggest brands because
they didn't recognize evolving consumer need
states. - The needs of consumers in developed economies
will continue to be shaped by aging populations.
This will cause rising demand for functional
products - in particularly food and drink - with
health concerns being at the forefront of older
consumers' minds. These consumers will demand
sophisticated approaches from brands focused on
maintaining active lifestyles, and shy away from
products that are centered on the vulnerabilities
that come with age. - Developing economies will witness the increased
blurring of gender roles as growing female
employment outside the home, and women's
empowerment movements, help to challenge
traditional notions of femininity and
masculinity. - Enquiry about Report _at_ http//www.bigmarketresearc
h.com/report-enquiry/162785 -
4Report Description
Synopsis Global Consumer Trend Framework
Understanding attitudes and behaviors that
influence global consumption habits is a toolkit
companies can use to identify the most important
consumer behaviors currently driving their
market, and decrease the risk of aligning
products with need states that are not
influential on buying behavior. This toolkit
provides - A framework of nine mega-trends and
twenty trends that capture the key need states
driving consumer markets - Quantification of how
important each trend is in 10 key countries -
Identification of key consumer groups for each
trend, including key age groups, gender, wealth
group, and leisure time group - An evaluation of
the consumer behaviors driving each trend,
providing a unique level of granularity to the
trend framework
5Report Description
- - Best practice product examples for each trend
- - Analysis of how the trend will develop in
future, for both developed and developing
economies - Recommended actions on how to best target each
trend, for Food, Soft Drinks, Alcoholic Drinks,
and Cosmetics and Toiletries categories - Reasons to Buy
- Canadean's comprehensive trend framework is a
toolkit companies can use to align their products
and marketing campaigns with the most pertinent
consumer need states, and decrease the risk of
aligning products with need states that are not
influential on actual behavior. - Irrespective of industry, size of brand,
heritage, or market share, it is crucial that all
brands keep ahead of consumer trends. This report
marries theory with practice, providing both a
comprehensive conceptual understanding of
consumer behaviors, and recommended actions and
product examples to show how these trends should
be targeted
6Table Of Content
Chapter One Understand consumer trends in
order to develop competitive advantages Chapter
Two Canadean's Consumer Trend framework Chapter
Three CHANGING LIFESTAGESChapter Four
CONNECTIVITYChapter Five CONVENIENCEChapter
Six ETHICSChapter Seven EXPERIENCE and
ENJOYMENT Chapter Eight HEALTH and
WELLNESS Chapter Nine INDIVIDUALITY
7Table Of Content
Chapter ten TRUST Chapter Eleven VALUE Get
Complete TOC at http//www.bigmarketresearch.com/
global-consumer-trend-framework-understanding-atti
tudes-and-behaviors-that-influence-global-consumpt
ion-habits-market
8FOR MORE DETAILS
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