Some Preliminary Ideas On How To Pursue A Viral Marketing Campaign

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Some Preliminary Ideas On How To Pursue A Viral
Marketing Campaign
Viral marketing is one of the most popular and
innovative forms of marketing employed today by
companies both big and small. Basically, this
promotion technique involves creating some kind
of memorable message or meme that people are
encouraged to send one another. In best cases,
viral marketing is responsible for greatly
increasing public awareness of a product (or
excitement among people who are already aware of
an upcoming product) by using social networks to
make people think about it more. Many people
today are good at tuning out advertisements seen
on television or on the World Wide Web, so viral
marketing services make people interested in your
product by having the pitch presented to them by
a friend or acquaintance then when they are
exposed to your viral marketing message you have
their full attention.
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To find information on the world wide web for
setting up a viral marketing campaign, first try
using an internet search engine that is popular
such as Google or Yahoo to search for phrases
such as 'viral marketing video email' or
'marketing online viral'. There are companies
online that can provide second-to-none viral
marketing packages to help you plan your
strategy, pitch ideas for ads, and even produce
videos and help you set up a site for marketing
the target media. A viral video is one that
promotes a product while seeming to be about
something else that piques peoples' curiosity,
and the help of an advertising company skilled in
writing a thematic script and producing the
materials can make all the difference. You can
also get help to do it yourself by searching for
the pertinent advertising software online, and
the marketing allows you to combine mass email
marketing on the internet with your viral videos
or mystery games in order to get greater exposure
and have more people thinking about your upcoming
release.
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While videos are one of the most common forms of
viral marketing, another involves setting up a
number of fake web sites with encoded messages
for a reality game that ties into a world built
around your product. This kind of thematic
advertising has been used very successfully by
Bungie Software in the past with their I Love
Bees campaign for Halo, and is most useful for
entertainment products such as TV shows, movies
or games, although it can also be adapted for
various other product launches. Good luck finding
a viral marketing solution that works for you!