Quad-Play Strategies in Western Europe: Growth Drivers and Best Practices

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Quad-Play Strategies in Western Europe Growth
Drivers and Best Practices for Service
Providers www.bigmarketresearch.com
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Report Description
Quad-Play Strategies in Western Europe Growth
Drivers and Best Practices for Service Providers,
a new Insider from Pyramid Research, offers an
overview of the telecom market in Western Europe
and highlights the main success factors that have
driventhe operators to migrate to quadruple-play.
It then looks into detail at three specific
markets and presents the opportunities arising
from migrationto quadplay. Read complete
report here _at_ http//www.bigmarketresearch.com/qu
ad-play-strategies-in-western-europe-growth-driver
s-and-best-practices-for-service-providers-market
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Report Description
Key Findings - Western Europe is characterized
by high fixed and mobile services penetration
rates (79 and 141 respectivelyin 2014), fierce
competition in these sectors and a high
proportion of households having adopted
triple-play services. While both segments are
expected to continue growing, we expect quad
playto take on a larger share of the market to
contribute to service revenue. Pyramid Research
expects quad playto cover up to 60 of households
in some Western European countries by 2019. -
Quadplay in Western Europe has been triggered by
the success of French and Spanish operators that
launched packages as early as 2009 for France and
in 2013 for Spain. The market leaders in these
countries and in the Netherlands are the national
incumbents, with strong know-how and expertise in
both fixed and mobile segments. However, the
competition is also building its converged offers
through mergers and acquisitions like in Spain
(Vodafone/ONO and Orange/Jazztel) and building up
their networks (Free in France). Several
operators have succeeded in this market, such as
Free, SFR-Numericable and Bouygues in France,
Jazztel in Spain, and Virgin in the UK.
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Report Description

• Key Findings
• - Elsewhere, quadplay is still in its infancy
  with good outlook for growth. In the UK, BT is
  looking to develop a mobile base, while Virgin UK
  launched quad play at the beginning of the year.
  In the Netherlands, T-Mobile represents a small
  share of the quad-playmarket, way behind KPN.
• - Successful quad-play operators have capitalised
  on their strong expertise in both fixed and
  mobile sectors, offered a single bill to
  customers, merging their customerservices to
  provide a single point of contact, reduce prices
  for combined servicesand offer value-added
  services (cloud storage, outdoor WiFi,
  multiscreen, etc.).
• These are all strong factors needed to succeed in
  quadplay and that operators interested in this
  market should follow a similar path to reduce
  churn and increase ARPS.
• Get enquire about report here _at_
• http//www.bigmarketresearch.com/report-enquiry/17
  2802

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Table Of Contents

• Introduction Factors driving quadruple-play
  migration in Western Europe
• Enablers for quadruple-play offerings
• Market detail Case studies
• France
• Spain
• Netherlands
• Key findings and recommendations
• Appendix Acronyms and definitions
• Read complete TOC _at_
• http//www.bigmarketresearch.com/quad-play-strateg
  ies-in-western-europe-growth-drivers-and-best-prac
  tices-for-service-providers-market

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Report Description
Synopsis This report provides an
executive-level overview of the quad-play market
in Western Europe today, with detailed
information on major successful operators in the
region. It delivers an analytical overview of the
market in the region as well as deep qualitative
and quantitative insights into three operators
and countries at different stages of quad-play
deployment, analysing key trends and household
penetration, evaluating near-term opportunities
and assessing main challenges, based on
proprietary data from Pyramid Research's database.
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Report Description
The Insider provides in-depth analysis of the
following - Regional context Quad-play market
size and trends, and comparison among main
countries in the region - Rationale behind
bundling Analysis of the reasons operators
bundle their services, in general and in Western
Europe - A review of the main factors enabling
quad-play uptakes in Western Europe, based on
best practices from successful operators -
Market details Three case studies of successful
operators in three countries, including
countrycontext, each operator's strategies
(chosen factors) and new challenges arising for
the operators. - Key findings and
recommendations This section states all factors
that enabled quad-play offerings in Western
Europe and gives a set of recommendations for
interested operators to trigger their uptakes.
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Report Description
Reasons To Buy - This Insider offers a
thorough, forward-looking analysis of Western
Europe's quad-play market, with deep insights at
three main players, analyzing key factors that
enabled their quad-play uptakes and key
opportunities for new comers on the market, in a
concise format, to help executives build their
growth strategies. - Accompanying Pyramid
Research's Forecast products, this insider
examines the assumptions and drivers behind
on-going and upcoming trends in Western Europe's
quad-play market, including the different
approaches of key players. - This Insider is
designed for executive-level audience
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Report Description
Reasons To Buy - The Insider provides an
easily digestible market assessment of quadplay
in Western Europe for decision-makers, built
around in-depth information gathered from local
market players, which enables executives to
quickly get up to speed with main factors that
enabled quad-play offerings in the region and
main challenges currently facing the market. -
The broad perspective of the report coupled with
comprehensive, actionable details will help
operators succeed in the quad-playmarket in
Western Europe.
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