The 6P’s of Real Estate Marketing by Alpine Housing

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The 6Ps of Real Estate Marketing

• Proven Real Estate Marketing Success Strategies

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Real Estate Marketing Suggestions..

• We strongly suggest applying the 6Ps to all
  real estate agents in any market. Marketing in a
  way that is different from your competitors is
  the main factor in obtaining sales. We cant tell
  you how many real estate agents lose a sale to
  another salesperson that does exactly the same
  marketing as they do. If you keep doing the same
  real estate marketing techniques over and over
  again youre going to get the same results. So
  what are the 6Ps of Real Estate Marketing?

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Positive Attitude

• Make sure the sellers know how enthused you are
  about selling their home. Enthusiasm is
  contagious and they will be more inclined to
  accept your recommendations if you have positive
  attitude. It is important to remember that almost
  every person is attracted to people who emanate
  confidence, optimism, and sincerity. This will
  play a major part in attracting new business
  relationships

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Promotion

• There are various ways to promote listings and
  increase real estate sales. Most likely marketing
  is done between those people who come under
  sphere of influence (SOI). Sphere of influence
  includes, but is not limited to, current and past
  clients, organizations, other agents, brokers,
  and network groups, the MLS, etc. Another
  effective promotional tool is using a Pre-Listing
  Package.

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Perfection

• As a real estate professional, you should do
  hard for perfection in all aspects of the home
  buying and selling process. We know that nothing
  is perfect but we should do our best to make sure
  that the client receives quality and unparalleled
  service. Holding yourself to high standards and
  possessing integrity can make a difference

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Preparation

• Provide all your sellers with information on how
  to prepare their home, common seller mistakes,
  and the home selling process. By doing so you are
  being pro-active while saving time on the many
  questions your client will ask in regard the
  processes.

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Pricing

• Explain to the client where your listing price
  sits in comparison to other similar properties.
  You want to give all sellers a comparative market
  analysis so that they will have the facts as to
  why you came up with the figure you have. If you
  are not providing clients with one you need to do
  so. The Comparative Market Analysis(CMA) compares
  a property to other similar homes in the
  neighborhood that are currently on the market or
  sold in the last six months. This will allow you
  to determine the best listing price for the best
  listing price for their home.

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Pre-Listing Package

• Pre- Listing Package does all the selling for
  you and literally compels the client to choose
  you over other agents. The Pre- Listing Package
  is a great real estate marketing tool used to get
  clients excited about you and your company before
  the first appointment. You will not only
  differentiate yourself, but you will obtain more
  listings, sales and referrals. Approach all of
  your real estate endeavors with 6Ps of Real
  Estate Marketing and watch your business grow
  exponentially.

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Why Pre-Listing Package

• Boost your sales and listings
• List 90 of all appointments
• Cut listing presentation time in half.
• Establish credibility and rapport with a client
  before you ever meet.
• Show potential clients that you are competent and
  professional.
• Eliminate listing presentation anxiety and
  nervousness.

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