The Future of Functional Food & Drinks - successful product positioning and claims

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The Future of Functional Food Drinks -
successful product positioning and claims
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Summary
As a result of stringent regulation, Europe has
become the global hub for functional food and
drinks clinical trials, while Japan remains by
far and away the centre of functional innovation.
But the largest number of functional food and
drink consumers is in the US especially as a
market for lifestyle health products As the
quality of clinical data supporting health claims
improves, we expect to see deeper segmentation of
target audiences for functional products. We also
expect an ongoing tension in whether products are
marketed as being more natural, or more
scientific or a hybrid We have identified
four key trends in the evolving functional food
and drink market the future of probiotics and
assessment of the clinical evidence in
probiotics, the mainstreaming of glucose control,
performance muscle and prevention muscle, and
cognitive performance in adults Health is
often not a prime consideration when consumers
come to select what food and drink to consume
other motivations are more pressing, meaning
consumers are likely to select an unhealthy
product if it better meets their needs.
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Synopsis
The Future of Functional Food Drinks -
successful product positioning and claims
provides a comprehensive overview of the
functional food and drink landscape, analyzing
the regulatory and consumer drivers to identify
the best opportunities and strategies.
Innovation hubs are identified Europe for
regulation, Japan for product development, the US
for consumer demand, and Brazil, India, and China
for emerging markets. In addition, the report
segments the functional food and drinks market by
health claim and consumer age groups, and studies
the future of four key trends in the market
probiotics, glucose control, performance muscle
and prevention muscle, and cognitive performance
in adults. Key ingredients are identified in
each of these areas. Finally, the future of the
functional food and drinks market is
considered. For Further Details
http//www.bigmarketresearch.com/the-future-of-fun
ctional-food-and-drinks-successful-product-positio
ning-and-claims-market
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Scope
The Future of Functional Food Drinks -
successful product positioning and claims
provides a roadmap for identifying future trends
in the functional food and drinks market. In
particular, this report includes A review of
the current state of the regulatory landscape in
major markets and the implications for the
functional food and drinks market Analysis of
how the functional food and drinks market can be
segmented. It looks at functional food and drinks
in terms of the relationship of claims to
performance, prevention and treatment, and how
these performance, prevention and treatment
claims map onto consumer age groups and
site-specific benefits Read The Complete Report
On http//www.bigmarketresearch.com/the-future-o
f-functional-food-and-drinks-successful-product-po
sitioning-and-claims-market
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Scope
Analysis of four key trends in functional food
and drinks the future of probiotics and
assessment of the clinical evidence in
probiotics, mainstreaming of glucose control,
performance muscle and prevention muscle, and
cognitive performance in adults
Identification of the key consumer groups for
health claims, how much consumers trust food and
drinks manufacturers (on health claims), and what
claims resonate with consumers Evaluation of
the future of the functional food and drink
market, including the clinical trials bell curve,
the clear establishment of senior nutraceutical
products, the question mark over innovative
ingredients, and the continued role for lifestyle
products. To Get More Details Enquire _at_
http//www.bigmarketresearch.com/report-enquiry/88
147
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Reasons To Buy

• This report allows marketers to update their
  product and innovation strategies to make the
  most of new opportunities in the functional food
  and drink market
• The conceptual frameworks and consumer data used
  throughout the report allow manufacturers to
  quickly identify what health needs and consumer
  groups should be targeted, and with what
  ingredients
• Knowledge of the functional food and drink
  regulatory and consumer landscape will allow
  manufacturers to successfully position and market
  their product in a rapidly changing environment.
• Even where there is clear clinical evidence that
  a product or ingredient can improve health
  outcomes, the functional benefit may be better
  positioned as a solution for busy lives or
  changing lifestyles, or even just as expression
  of individualism.

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Table Of Content

• Introduction
• The Regulatory Landscape
• Segmenting The Functional Food and Drinks Market
• Trends in Functional Food and Drinks
• The Consumer Landscape
• The Future of Functional Food and Drinks
• Appendix
• Read The Complete TOC _at_ http//www.bigmarketresear
  ch.com/the-future-of-functional-food-and-drinks-su
  ccessful-product-positioning-and-claims-market

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