Snacking - understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market - PowerPoint PPT Presentation

Loading...

PPT – Snacking - understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market PowerPoint presentation | free to download - id: 6e2fbb-Y2QwZ



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Snacking - understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market

Description:

Snacking – understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market is a detailed insight report highlighting the most important trends and untapped opportunities in snacking markets. For Further Details: – PowerPoint PPT presentation

Number of Views:19

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Snacking - understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market


1
Snacking - understanding existing trends,
capitalizing on new trends and looking to
counteract inhibitors in the market
2
Summary
The Snacking market is growing substantially
faster than the Meals and Meal Components
markets. Fragmented meal times are leaving
consumers more dependent on snacks for their
nutritional intake, creating an opportunity for
healthy snacks and meals blurring. Time
scarcity, whether real or perceived, is rife
amongst consumers who are seeking out convenient
snacking items that can be consumed whilst
on-the-go and in place of traditional meal time
items. While manufacturers need to appreciate
the growing health consciousness of consumers
they must remember that taste and indulgence will
always remain key motivators for the consumption
of snacking items. Snack consumption varies by
time of day with consumers being inherently
healthier in the morning and seeking indulgent
snacks that aid escapism by the afternoon.
Retailers should be aware of the increasing
popularity of saver menus from quick serve
restaurants as these pose strong competition for
the future of the snacking market. For Further
Details http//www.bigmarketresearch.com/snackin
g-understanding-existing-trends-capitalizing-on-ne
w-trends-and-looking-to-counteract-inhibitors-in-t
he-market
3
Synopsis
  • Snacking understanding existing trends,
    capitalizing on new trends and looking to
    counteract inhibitors in the market is a detailed
    insight report highlighting the most important
    trends and untapped opportunities in snacking
    markets.
  • The increase of fragmented meal times and the
    need for on-the-go products in both developed and
    emerging economies are directly influencing
    consumer product choices, fundamentally changing
    the way that people snack.
  • The change in consumer lifestyles including
    skipping meals and increased snacking on-the-go
    means that retailers and manufacturers need to
    keep up to date with salient issues that are
    affecting consumers eating habits.
  • The report identifies the key consumer groups to
    target and provides recommendations to capitalize
    on growing trends that are driving consumption.

4
Scope
  • It identifies and dispels myths sorrounding
    health seeking and time scarcity in snacking and
    outlines how to effectively position
    differentiated products to target these needs.
  • Important consumption motivations and changes in
    consumer behavior are analyzed and
    recommendations for manufacturers and retailers
    are drawn from this, identifying profitable
    markets and areas for innovation.
  • Snacking understanding existing trends,
    capitalizing on new trends and looking to
    counteract inhibitors in the market highlights
    key consumer groups that offer both new and
    ongoing opportunities for development.
  • Read The Complete Report On http//www.bigmarket
    research.com/snacking-understanding-existing-trend
    s-capitalizing-on-new-trends-and-looking-to-counte
    ract-inhibitors-in-the-market

5
Get access to
Key consumer demographic groups driving the
consumption of Snacks based on demographic
profiles Developed Economies (France, Germany,
Italy, Spain, the UK and the US) and Emerging
Economies (Brazil, Russia, India and China). The
figures showcase how frequently consumers snack
and pinpoint exactly which regions are
growing. Which demographic groups over
consume, for instance groups of consumers that
eat a larger share of snacks when compared to
their share of the population. Analysis of
emerging consumer trends including meal time
fragmentation and exactly how this is affecting
the snacking market in addition the report
outlines products that have successfully
capitalized on existing trends and the trends
that are available for manufacturers to target
with innovation in the future. Unique insights
into market data and the implications of this to
manufactures and retailers operating in the
snacking market for instance how the influence
of the new health conscious wave of consumers is
driving growth in the yogurt market.
6
Reasons To Buy
Consumer analysis and case studies provide
insight into the snacking market and clear
opportunities for new product development are
explored. Canadeans unique consumer data,
developed from extensive consumption surveys and
consumer group tracking, quantifies the influence
of 20 consumption motivations across 5 snacking
categories, hence granting a thorough
understanding of consumer behavior. The
recommended actions and analysis throughout the
report will allow manufacturers to align their
research and development and marketing strategy
with the stand out trends influencing consumer
behavior. To Get More Details Enquire _at_
http//www.bigmarketresearch.com/report-enquiry/88
489
7
Table Of Content
  • Introduction and methodology
  • Market value and volume of the global Snacking
    market
  • Demographic analysis of Snacking occasions
  • Analysis of the key drivers of Snacking occasions
    across the globe
  • Changing meal-time habits are a key driver of
    Snacking occasions
  • Time scarcity and stress are key drivers of
    Snacking
  • Motivational drivers of Snacking tend to change
    throughout the day
  • Consumers are trying to alleviate the guilt with
    Snacking and incorporate it with a healthy diet
  • Self-entitlement is the key driver of Snacking
    occasions

8
Table Of Content
  • Identifying how to capitalize on new
    opportunities in the global Snacking market
  • People primarily purchase ethical products
    because it implies better quality and indulgence
  • Sharing products are more related to moments of
    escapism than the desire to genuinely connect
    with each other
  • Sensory fusion can be used to push the boundaries
    of premium within the Snacking market
  • Understanding the main barriers in the global
    Snacking market
  • Health concerns will continue to be a major
    inhibitor to Snacking
  • The value for money of Snacks will increasingly
    be questioned
  • Recommendations
  • Appendix
  • Read The Complete TOC _at_ http//www.bigmarketresear
    ch.com/snacking-understanding-existing-trends-capi
    talizing-on-new-trends-and-looking-to-counteract-i
    nhibitors-in-the-market

9
Contact Us
Deep Joshi 5933 NE Win Sivers Drive, 205,
Portland, OR 97220 United States Direct 1
(617) 674-4143 Toll Free 1 (855) 711-1555 Fax
1 (855) 550-5975 Emailsales_at_bigmarketresearch
.com Web http//www.bigmarketresearch.com
About PowerShow.com