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New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

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New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. For Further Details : – PowerPoint PPT presentation

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Title: New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions


1
New Strategies for offering Convenience in Food -
targeting new occasions, best practice and new
solutions
2
Summary
New Strategies for offering Convenience in Food -
targeting new occasions, best practice, and new
solutions is a detailed insight report
highlighting numerous profitable opportunities
that are available in the convenience market. A
vast number of consumers feel increasingly
time-scarce while an aging population seeking
lifestyle enablers is leading to huge demands for
convenience food that need to be met. The change
in consumer lifestyles, including skipping meals
and increased eating on the go, means that
retailers and manufacturers need to keep up to
date with salient issues that are affecting
consumer eating habits. The report identifies the
key drivers of convenience food as well as
available opportunities and solutions for meeting
consumer demands. For Further Details
http//www.bigmarketresearch.com/new-strategies-fo
r-offering-convenience-in-food-targeting-new-occas
ions-best-practice-and-new-solutions-market
3
Key Findings
  • Consumers are feeling increasingly time-scarce,
    and whether this feeling is real or perceived, it
    is driving the need for convenient products.
  • The convenience market is widespread with
    elements appealing to all age groups children
    have full schedules with many activities to fit
    in one day working consumers are faced with
    longer hours and shorter breaks, hence their need
    for time-saving products and retired consumers
    seek convenient, easy-to-use products in order to
    enable their independence.
  • Many factors contribute to how convenient a
    product actually is, manufacturers must ensure
    that they consider where their product will
    retail, how their packaging aids storage,
    consumption and shelf-appeal, the preparation
    required prior to consumption, and any additional
    functional benefits to the consumer.
  • The drivers to convenience are market wide. One
    example is increased stress levels causing
    consumers to seek out time-saving products and
    those that allow them escapism.

4
Synopsis
  • New Strategies for offering Convenience in Food -
    targeting new occasions, best practice, and new
    solutions highlights key consumer groups that
    offer both new and ongoing opportunities for
    development.
  • It identifies and dispels myths surrounding time
    scarcity and which consumers demand convenience
    whilst outlining how to effectively position
    differentiated products to target consumer needs.
  • Important consumption motivations and changes in
    consumer behavior are analyzed and
    recommendations for manufacturers and retailers
    are drawn from this, identifying profitable
    markets and areas for innovation.
  • Read The Complete Report On http//www.bigmarket
    research.com/new-strategies-for-offering-convenien
    ce-in-food-targeting-new-occasions-best-practice-a
    nd-new-solutions-market

5
Get access to
  • Analysis of how the convenience trend is changing
    the behavior of four key age groups the youth
    population (0-15), young professionals (16-34),
    mature professionals (35-54), and older consumers
    (55 and over).
  • Analysis of emerging consumer trends including
    meal time fragmentation and rising stress levels
    and exactly how these are affecting the
    convenience market in addition the report
    outlines products that have successfully
    capitalized on existing trends and the trends
    that are available for manufacturers to target
    with innovation in the future.
  • Unique insights into market data and the
    implications of this to manufacturers and
    retailers operating in the convenience market
    for instance how the number of consumers delaying
    responsibilities, such as marriage and children,
    until later in life affects the required
    positioning of many convenience products.

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Reasons To Buy
  • Consumer analysis and case studies provide
    insight into the convenience market and clear
    opportunities for new product developments are
    explored.
  • Canadean's unique consumer data, developed from
    extensive consumption surveys and consumer group
    tracking, quantifies the influence of 20
    consumption motivations across the market and
    focuses in on those specific to consumers' need
    for convenience, hence granting a thorough
    understanding of consumer behavior.
  • The recommended actions and analysis throughout
    the report will allow manufacturers to align
    their research and development and marketing
    strategy with the stand out trends influencing
    consumer behavior.
  • To Get More Details Enquire _at_ http//www.bigmarket
    research.com/report-enquiry/88770

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Table Of Content
  • Introduction and Methodology
  • The Convenience Trend Explained
  • Elements of the trend
  • Age and life stage shape the convenience needs of
    consumers
  • For whom and where is the Convenience trend
    shaping consumption behaviors
  • Convenience continues to be a growing market
    globally
  • Consumption of convenient products is more
    heavily influenced by consumer life stages
  • Key drivers of the convenience trend
  • Numerous market trends and developments in the
    workplace mean that the demand for convenience is
    driven by the need for time-saving, de-stressing
    and enabling products
  • Prime opportunities for targeting
  • Recommended actions
  • Appendix
  • Read The Complete TOC _at_ http//www.bigmarketresear
    ch.com/new-strategies-for-offering-convenience-in-
    food-targeting-new-occasions-best-practice-and-new
    -solutions-market

8
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