Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products - PowerPoint PPT Presentation

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Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

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This report identifies the opportunities that the functional drinks market presents for beverage manufacturers For Further Details : – PowerPoint PPT presentation

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Title: Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products


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Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering
credible products
2
Summary
Functional Drinks - Reassessing future
potential, determining consumer targets, and
delivering credible products provides a
comprehensive overview of the functional drink
landscape, analyzing the regulatory and consumer
drivers to identify the best opportunities and
strategies. The report identifies the primary
need states that are driving consumption in five
beverage categories - carbonated drinks, fruit
juice, dairy drinks, bottled water, and tea and
coffee - as well as identifying how beverage
needs differ by age and gender. The global
regulatory environment is examined and key hubs
for innovation are highlighted. The report
investigates the opportunities that the
functional drinks market provides for beverage
manufacturers as well as the challenges that
diversification into functional beverages
presents. Finally, the report offers
recommendations on how to position functional
beverages to consumers and the latest hot
ingredients and packaging initiatives to
implement. For Further Details
http//www.bigmarketresearch.com/functional-drinks
-reassessing-future-potential-determining-consumer
-targets-and-delivering-credible-products-market
3
Key Findings
  • Growth in the global soft drinks market is being
    driven by categories with a healthier profile
  • Mature markets are showing stalling growth in
    overall soft drinks consumption
  • Beverage needs differ by gender, with women
    prioritizing products that offer indulgent
    tastes, and men seeking to meet their age-needs
  • The functional drinks market offers beverage
    manufacturers an opportunity to overcome
    challenges such as stalled market growth in
    developed economies, a negative perception of the
    long and short term healthiness of some soft
    drinks categories, and rising levels of obesity
    and heart disease among consumers, which is
    driving demand for healthier food and drink
    options
  • Although health and efficacy are vital, the main
    concern when functional drinks are being consumed
    is their taste, and manufacturers should be sure
    not to compromise on this aspect
  • Manufacturers will need to break functional
    drinks' association with fad diets and 'magic
    bullet' health solutions
  • Heart health, weight management, digestive
    health, and cognitive development are key areas
    of interest for consumers seeking functional
    drinks.

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Synopsis
  • Functional Drinks - Reassessing future
    potential, determining consumer targets, and
    delivering credible products provides a roadmap
    for identifying future trends in the functional
    drinks market.
  • In particular, this report includes
  • Analysis of the consumer need states that are
    driving global beverage consumption
  • An overview of the growth and size of the global
    beverage market, spotlighting areas where growth
    is accelerating or stalling
  • A review of the current state of the regulatory
    landscape in major markets and the implications
    for the functional drinks market
  • Identification of the opportunities that the
    functional drinks market provides for beverage
    manufacturers
  • Evaluation of the challenges that the functional
    beverages market presents
  • Analysis of the benefits of successful
    diversification into the functional drinks market
  • Recommendations of how to position functional
    beverages to consumers
  • Read The Complete Report On http//www.bigmarket
    research.com/functional-drinks-reassessing-future-
    potential-determining-consumer-targets-and-deliver
    ing-credible-products-market

5
Reasons To Buy
  • This report identifies the opportunities that the
    functional drinks market presents for beverage
    manufacturers
  • It explains how marketers can update their
    product and innovation strategies to make the
    most of new opportunities in the functional drink
    market
  • Knowledge of the functional drink regulatory and
    consumer landscape will allow manufacturers to
    successfully position and market their product in
    a rapidly changing environment
  • To Get More Details Enquire _at_ http//www.bigmarket
    research.com/report-enquiry/132511

6
Table Of Content
  • Executive summary
  • Sources and methodology
  • Identifying need states within drinks categories
  • Overview of the functional drinks market
  • The functional drinks market provides
    opportunities for beverage manufacturers
  • Diversification into the functional beverage
    market presents a number of challenges
  • There are a number of benefits for successful
    diversification
  • How to position functional beverages to consumers
  • Appendix
  • Get The Complete TOC _at_ http//www.bigmarketresearc
    h.com/functional-drinks-reassessing-future-potenti
    al-determining-consumer-targets-and-delivering-cre
    dible-products-market

7
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1 (855) 550-5975 Emailsales_at_bigmarketresearch
.com Web http//www.bigmarketresearch.com
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