Title: Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
1Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering
credible products
2Summary
Functional Drinks - Reassessing future
potential, determining consumer targets, and
delivering credible products provides a
comprehensive overview of the functional drink
landscape, analyzing the regulatory and consumer
drivers to identify the best opportunities and
strategies. The report identifies the primary
need states that are driving consumption in five
beverage categories - carbonated drinks, fruit
juice, dairy drinks, bottled water, and tea and
coffee - as well as identifying how beverage
needs differ by age and gender. The global
regulatory environment is examined and key hubs
for innovation are highlighted. The report
investigates the opportunities that the
functional drinks market provides for beverage
manufacturers as well as the challenges that
diversification into functional beverages
presents. Finally, the report offers
recommendations on how to position functional
beverages to consumers and the latest hot
ingredients and packaging initiatives to
implement. For Further Details
http//www.bigmarketresearch.com/functional-drinks
-reassessing-future-potential-determining-consumer
-targets-and-delivering-credible-products-market
3Key Findings
- Growth in the global soft drinks market is being
driven by categories with a healthier profile - Mature markets are showing stalling growth in
overall soft drinks consumption - Beverage needs differ by gender, with women
prioritizing products that offer indulgent
tastes, and men seeking to meet their age-needs - The functional drinks market offers beverage
manufacturers an opportunity to overcome
challenges such as stalled market growth in
developed economies, a negative perception of the
long and short term healthiness of some soft
drinks categories, and rising levels of obesity
and heart disease among consumers, which is
driving demand for healthier food and drink
options - Although health and efficacy are vital, the main
concern when functional drinks are being consumed
is their taste, and manufacturers should be sure
not to compromise on this aspect - Manufacturers will need to break functional
drinks' association with fad diets and 'magic
bullet' health solutions - Heart health, weight management, digestive
health, and cognitive development are key areas
of interest for consumers seeking functional
drinks.
4Synopsis
- Functional Drinks - Reassessing future
potential, determining consumer targets, and
delivering credible products provides a roadmap
for identifying future trends in the functional
drinks market. - In particular, this report includes
- Analysis of the consumer need states that are
driving global beverage consumption - An overview of the growth and size of the global
beverage market, spotlighting areas where growth
is accelerating or stalling - A review of the current state of the regulatory
landscape in major markets and the implications
for the functional drinks market - Identification of the opportunities that the
functional drinks market provides for beverage
manufacturers - Evaluation of the challenges that the functional
beverages market presents - Analysis of the benefits of successful
diversification into the functional drinks market - Recommendations of how to position functional
beverages to consumers - Read The Complete Report On http//www.bigmarket
research.com/functional-drinks-reassessing-future-
potential-determining-consumer-targets-and-deliver
ing-credible-products-market
5 Reasons To Buy
- This report identifies the opportunities that the
functional drinks market presents for beverage
manufacturers - It explains how marketers can update their
product and innovation strategies to make the
most of new opportunities in the functional drink
market - Knowledge of the functional drink regulatory and
consumer landscape will allow manufacturers to
successfully position and market their product in
a rapidly changing environment - To Get More Details Enquire _at_ http//www.bigmarket
research.com/report-enquiry/132511
6 Table Of Content
- Executive summary
- Sources and methodology
- Identifying need states within drinks categories
- Overview of the functional drinks market
- The functional drinks market provides
opportunities for beverage manufacturers - Diversification into the functional beverage
market presents a number of challenges - There are a number of benefits for successful
diversification - How to position functional beverages to consumers
- Appendix
- Get The Complete TOC _at_ http//www.bigmarketresearc
h.com/functional-drinks-reassessing-future-potenti
al-determining-consumer-targets-and-delivering-cre
dible-products-market
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