How To Improve Your Search Presence With Google Webmaster Tool - PowerPoint PPT Presentation

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How To Improve Your Search Presence With Google Webmaster Tool

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Are you dealing with online business? Looking for more conversion and sales? Do you want to improve your website presence in Google? Then you must have to look after Google Webmaster Tool. This tool will help you to improvise site visibility by suggesting HTML Meta Tag Suggestion, Links to your site suggestion, indexing suggestion and lot more. At TechnoInfonet.com, we have expertise over this tool. We will help you to gain more visibility and higher ranking. If your online business is new or quite old, we can help you for sure. For more detail, please visit our website www.technoinfonet.com or call on us +91 79 40307527 – PowerPoint PPT presentation

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Title: How To Improve Your Search Presence With Google Webmaster Tool


1
How To Improve Your Search Presence With Google
Webmaster Tool
2
Google webmaster tools is perhaps one of the most
useful tools today for SEO. It is free, its
Google and it can give you a lot of information
about your website. If you are a website owner
and you are not using this tool, you are
certainly missing out a lot of features that can
make your SEO job easier and most
effective. Lets examine which of the features
of Google webmaster tools are important for SEO
purposes and how to use them.
3
1 Ask Google to notify you if there is a
problem with your website
Google developed webmaster tools so that they can
communicate more efficiently with webmasters.
Since one-to-one communication is impossible due
to the volume of webmasters, webmaster tools is
the medium to get information from Google about
your website. In case there is a problem with
your website (server is down, hacked, affected
with malware), Google can notify you via email.
In order to receive these emails you have to
enable email notifications by selecting SETTINGS
(that the top right gear style icon) and then
WEBMASTER TOOLS PREFERENCES.
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2 Let Google know about your target audience
Suppose that you have a .com or .net domain but
your target audience is people searching Google
from the UK. You can use the SITE SETTINGS (its
under SETTINGS) in Webmaster tools to tell Google
about your target users by selecting TARGET USERS
IN and choosing United Kingdom as the
destination. The effect of such a setting is
that your website will perform better in
Google.co.uk than Google.com (of course a lot of
other factors play a role but the general idea is
that Google will give more preference to what you
have set here).
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3 Set your preferred domain
In the SITE SETTINGS screen you also configure
whether Google should use the www or the non-www
version of your domain (see screenshoot above).
In order to do that you need to have both domains
verified with your account. What this means is
that if you set the preferred domain as the
www.yourdomain.com, Google will treat any links
pointing to http//yourdomain.com the same way as
it treats www.yourdomain.com links. The setting
you have here should be the same in your website
as well. If you are using WordPress this is under
SETTINGS gt GENERAL gt WORDPRESS ADDRESS (URL)
8
4 Identify which keywords bring Google traffic
to your website
Perhaps one of the most commonly used features of
webmaster tools, especially after Google removed
the keywords data from Google Analytics, is the
search Queries (you can find it under SEARCH
TRAFFIC on the left menu).
9
5 Keep track of incoming links
  • Knowing the number of links pointing to your
    website (homepage or internal pages) is necessary
    for many reasons
  • You know which websites link to you
  • You know which terms they use to link to you
  • You know which pages from your website have
    more links
  • In case there is sudden problem with incoming
    links you can use the DOWNLOAD LATEST
    LINKS to see which links may have
    caused the problem
  • You can use the data to identify if you have
    any bad links that need to be removed

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6 Check if your website is under a manual
penalty
Google can impose two types of penalties to
websites. First is the manual penalty which means
that the Google quality team reviewed a website
and decided to impose a penalty. In such a cases
in order to get the penalty removed you need to
file a reconsideration request and someone from
Google will review the website again and decide
if the penalty is to be removed or not. The
second type of penalty is the algorithmic penalty
(think Panda or Penguin). In this case it means
that your website violates one or more rules of
the ranking algorithm. In order to recover from
the penalty you need to find out the possible
causes, take corrective actions and wait for the
next Google update to see if you have recovered
(at least partly) or not.
12
7 Check if the Google crawler can access your
website correctly
If Google cannot access or read your website
properly then this also minimizes your chances of
achieving good rankings. Under the CRAWL section
there are 2 really useful features to help you
ensure that there are no problems with crawling
Crawl Errors Use this report to find if you
have any broken links within your website or if
there are any links pointing to pages on your
website that do not exist. Correct these errors
by fixing the broken links or doing 301
redirections.
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8 Submit and check your sitemap status
An xml sitemap is a list of urls that you want
Google to take into account when crawling your
website. If you dont have a sitemap, Google can
still find out about the website and pages but a
sitemap among other things, makes their life
easier. Under the SITEMAPS option you can check
your sitemap status and see any potential
problems. You can test and submit new sitemaps
and also see how many pages from your website are
included in the Google index.
15
9 Is your website affected by malware
If your website is not secured enough, it can be
hacked and injected malware code. What this means
is that while you navigate the website without
noticing any difference, your visitors from other
places will see popups advertising all sorts of
things or page redirections to viagra related
websites or links to casino or gambling
sites. This is a very bad experience for the
webmaster and Google can inform you if they
detect anything weird happening on your website.
This is why it is very important to have email
notifications activated (as discussed on point 1
above).
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TECHNO INFONET
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India.
91 79 40307527
http//www.technoinfonet.com
sales_at_technoinfonet.com
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