Pakistan's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape (1) - PowerPoint PPT Presentation

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Pakistan's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape (1)

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The economic reforms introduced by the Pakistani government during the review period (2009-2013) had a positive impact on the country’s GDP growth rate. This rate increased from 2.8% in 2009 to 6.1% in 2013; a trend that is expected to continue over the forecast period (2014-2018). The improved economic conditions are expected to positively impact the country’s cards and payments industry. To get details at: – PowerPoint PPT presentation

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Title: Pakistan's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape (1)


1

Main Title
Market Research Report 
Pakistan's Cards and Payments Industry Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
reportscue
2

Synopsis The economic reforms introduced by the
Pakistani government during the review period
(2009-2013) had a positive impact on the
countrys GDP growth rate. This rate increased
from 2.8 in 2009 to 6.1 in 2013 a trend that
is expected to continue over the forecast period
(2014-2018). The improved economic conditions are
expected to positively impact the countrys cards
and payments industry.Pakistani payment cards
(including debit and credit cards) registered a
positive growth during the review period,
recording a compound annual growth rate (CAGR) of
25.93, and increasing from 9.2 million cards in
circulation in 2009 to 23.1 million by the end of
2013. In terms of transaction value, payment
cards valued PKR1.9 trillion (US18.8 billion) in
2013, after registering a review-period CAGR of
24.37. With the development of alternative
delivery channels, the launch of biometric ATMs
and the availability of fund transfer facilities
online and at ATM terminals, banks are able to
reach a large volume of the population.
Furthermore, the improvement in banking
infrastructure, the development of the new
products, government initiatives and stable
economic conditions are all factors which led to
the growth of payment cards.
3

Report OverviewThe report provides top-level
market analysis, information and insights on
Pakistan's cards and payments industry,
including Current and forecast values for
each category of Pakistan's cards and payments
industry, including debit cards, credit cards and
prepaid cards Comprehensive analysis of the
industrys market attractiveness and future
growth areas Analysis of various market
drivers and regulations governing Pakistan's
cards and payments industry Detailed analysis
of the marketing strategies adopted for selling
debit, credit and prepaid cards used by banks and
other institutions in the market Comprehensive
analysis of consumer attitudes and buying
preferences for cards The competitive
landscape of Pakistan's cards and payments
industry
4

Scope This report provides a comprehensive
analysis of Pakistan's cards and payments
industry. It provides current values for
Pakistan's cards and payments industry for 2013,
and forecast figures for 2018. It details the
different economic, infrastructural and business
drivers affecting Pakistan's cards and payments
industry. It outlines the current regulatory
framework in the industry. It details the
marketing strategies used by various banks and
other institutions.  It profiles the major
banks in Pakistan's cards and payments industry.
5

Key Highlights Pakistani payment cards
(including debit and credit cards) registered a
positive growth during the review period,
recording a compound annual growth rate (CAGR) of
25.93, and increasing from 9.2 million cards in
circulation in 2009 to 23.1 million by the end of
2013. In terms of transaction value, payment
cards valued PKR1.9 trillion (US18.8 billion) in
2013, after registering a review-period CAGR of
24.37. The average transaction value (ATV) in
Pakistan was US93.0, which is the ninth-largest
among the other Asia-Pacific countries. China
recorded the highest ATV, with US302.4, followed
by Taiwan (US251.1), Kazakhstan (US199.7), Hong
Kong (US184.6), Singapore (US148.5), Thailand
(US148.2), Malaysia (US140.1) and Australia
(US98.9). Pakistan ranked fifteenth in terms of
the card penetration rate compared to the other
Asia-Pacific countries, with 0.12 cards per
inhabitant. Pakistan ranked sixteenth among
the other Asia-Pacific countries in the frequency
of use of payment cards, with 8.7 transactions
per card. New Zealand recorded the highest
frequency, with 146.1 transactions, followed by
Australia (96.6), South Korea (44.7), Singapore
(36.0), Indonesia (28.8), Hong Kong (26.3),
Thailand (25.0), Malaysia (18.1), India (17.5),
Kazakhstan (14.2), Taiwan (12.4), Cambodia
(11.8), Japan (11.5), Vietnam (10.4) and the
Philippines (9.9).
6

Table of Contents 1 Key Facts and Top Events2
Executive Summary3 Payment Instruments 4 Market
Attractiveness and Future Prospects of Cards and
Payments 5 Analysis of Cards and Payments
Industry Drivers 6  Emerging Consumer Attitudes
and Trends 7 Payment Cards 8 Debit Cards 9 Credit
Cards 10 Commercial Cards 11 Regulations in the
Cards and Payments Industry 12 Card Fraud
Statistics 13 Card Issuers 14 Card Schemes 15
 Prepaid Cards 16 Appendix
7

Reason To Buy Make strategic business
decisions using top-level historic and forecast
market data related to Pakistan's cards and
payments industry and each market within it.
Understand the key market trends and growth
opportunities within Pakistan's cards and
payments industry. Assess the competitive
dynamics in Pakistan's cards and payments
industry. Gain insights in to the marketing
strategies used for selling various card types in
Pakistan. Gain insights into key regulations
governing Pakistan's cards and payments
industry. To Get Details http//www.reportscue
.com/pakistans-cards-and-payments-industry-emergin
g-opportunities-trends-size-drivers-strategies-pro
ducts-and-competitive-landscape-market
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