Title: Social Media Marketing Trends - Social Intelligence Report 2014
1SOCIAL INTELLIGENCE REPORT DECEMBER 2014
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5SOCIAL MEDIA PLATFORMS
6TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014
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7AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry DECEMBER 2014
9.8
8.2
7.6
7.4
5.5
5.4
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918 PERCENT RISE YEAR ON YEAR
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11INSTEAD OF RELYING ON FACEBOOK
12SOCIAL MEDIA PLATFORM USERS YEAR OVER YEAR
2013 vs. 2014
CHINA
STRONGEST GROWTH OF ANY SOCIAL MEDIA PLATFROM IN
THE EAST OR WEST
Sina Weibo
We Chat
Youku
13ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS
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15The drop earlier this year, from 16 of followers
engaging with a brand page post in 2012, to 6 in
February 2014 for smaller pages and just 2 for
pages with over 500,000 followers.
16Average Organic Reach of content Published on
Brand Facebook Pages
Source http//www.social.ogilvey.com
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18HIGHEST REACH
19Instagram Engagement 18 times better than
Facebook engagement
20COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM
1.5
0.5
Engagement Rate
-0.5
2M
3M
4M
5M
1M
In Millions
21Platform Adoption By Brands Year Over Year
2013 vs. 2014
22Leading Social Media Apps Among 18-34 Years Old
Smartphone Penetration, U.S, June 2014
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
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36www.sbr-technologies.com
www.facebook.com/SBR.Technologies
www.twitter.com/SBRTech
37Source
http//blog.vine.com
http//blog.jelly.com
http//blog.pinterest.com
http//newsroom.fb.com
http//staff.tumblr.com
http//blog.linkdin.com
http//youtube-global.blogspot.ca
http//facebook.com/businessnews
http//business.pinterest.com
http//blog.twitter.com
http//blog.snapchat.com
http//googleblog.blogspot.ca
http//blog.foursquare.com
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
http//www.social.ogilvey.com