Social Media Marketing Trends - Social Intelligence Report 2014 - PowerPoint PPT Presentation

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Social Media Marketing Trends - Social Intelligence Report 2014

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No one could deny the role of social media to reach out potential consumers. Take a look at the industry report which has been created based on social media marketing trends in 2014. It has been crafted after an in-depth analysis of how different established brands have reinforced their presence in the industry utilizing the social media platforms. It will also offer you a detailed view about the performance of different social networking sites in 2014. Get to know about the social networking site gaining more impetus for brand promotion in recent time. Hope this visually appealing presentation will delight you. We would love to know your feedback about our presentation. You can also share with us your social media campaign experience in 2014. – PowerPoint PPT presentation

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Title: Social Media Marketing Trends - Social Intelligence Report 2014


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SOCIAL INTELLIGENCE REPORT DECEMBER 2014
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SOCIAL MEDIA PLATFORMS
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TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014
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AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry DECEMBER 2014
9.8
8.2
7.6
7.4
5.5
5.4
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18 PERCENT RISE YEAR ON YEAR
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INSTEAD OF RELYING ON FACEBOOK
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SOCIAL MEDIA PLATFORM USERS YEAR OVER YEAR
2013 vs. 2014
CHINA
STRONGEST GROWTH OF ANY SOCIAL MEDIA PLATFROM IN
THE EAST OR WEST
Sina Weibo
We Chat
Youku
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ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS
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The drop earlier this year, from 16 of followers
engaging with a brand page post in 2012, to 6 in
February 2014 for smaller pages and just 2 for
pages with over 500,000 followers.
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Average Organic Reach of content Published on
Brand Facebook Pages
Source http//www.social.ogilvey.com
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HIGHEST REACH
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Instagram Engagement 18 times better than
Facebook engagement
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COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM
1.5
0.5
Engagement Rate
-0.5
2M
3M
4M
5M
1M
In Millions
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Platform Adoption By Brands Year Over Year
2013 vs. 2014
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Leading Social Media Apps Among 18-34 Years Old
Smartphone Penetration, U.S, June 2014
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
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www.sbr-technologies.com
www.facebook.com/SBR.Technologies
www.twitter.com/SBRTech
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Source
http//blog.vine.com
http//blog.jelly.com
http//blog.pinterest.com
http//newsroom.fb.com
http//staff.tumblr.com
http//blog.linkdin.com
http//youtube-global.blogspot.ca
http//facebook.com/businessnews
http//business.pinterest.com
http//blog.twitter.com
http//blog.snapchat.com
http//googleblog.blogspot.ca
http//blog.foursquare.com
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
http//www.social.ogilvey.com
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