Major trends in Digital Marketing-Webifly

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Major trends in Digital Marketing
Webifly.com December 2014
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Digital Marketing

• Introduction

• Digital marketing?
• Digital marketing is the process of promotion
  product or brands through internet activities to
  reach and connect with their customers. In the
  past few years, The Digital Marketing has seen
  enormous for a new generation to explore
  opportunities.

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Major trends in Digital Marketing
Content creation tools
Content Recommendation, Personalization
Content distribution services
API service integration and Hubs
User Engagement and value optimization
Actionable Analytics and intelligent analytics
Digital Channel Sales Optimization
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Content creation tools
Content Marketing has used for sharing of
information to users and customers through any
media and especially Digital Media. A small and
visual content generates more views and increases
engagement, and tools to manage the creation and
publication from different sources become
essential.
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Content Recommendation, Personalization,
Retargeting and Effectiveness Review Tools
Content Recommendation, Personalization,
Retargeting and content Effectiveness they are
most vital part in creating outstanding content
for your users or readers and reach your target
audience, therere many tools which provide
content recommendation, help you personalize your
website and tools to review your customized
website.
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Content distribution services
Content distribution is another part which, if
handled carelessly otherwise it affects your
business. Referring to organic and paid sharing
via social networks, it could be enhanced by
using effective tools.
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API service integration and Hubs
APIs (Application Programming Interface) are
combination of different platforms. They are of
significance in any type of tool you purchase.
CRM services are specifically strong at this.
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User Engagement and value optimization
Most businesses use a web analytics services to
trace visitors to their site. The number of
users, their source and traffic through the site
could be easily tracked through these. However, a
major drawback is that most data is shown
collectively for different segments.
Understanding individual user behavior, repeat
behavior by groups of customers is not focused.
There are tools with huge potential analyzing
customer insights that really matters, making it
easy for the marketers to understand the correct
target audience for their brand.
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Actionable Analytics and intelligent analytics
Many renowned web analytic services have another
limitation. Marketers require a good deal of
experience in understanding how to apply the data
generated by the analytics. Tools which present
data more clearly to beginners, professionals and
management users and integrate action can help
here. Users of the analytics still need to know
the right questions to ask, how to customize the
available tools for their business. Only skilled
analysts can extract actionable insights.
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Digital Channel Sales Optimization
Ecommerce management platforms focus on the
serious business of getting merchandising right
across home, category and product pages. There
are new tools that present commercial insights to
retailers and brands for optimizing their
merchandize.
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