No. 1 Global Ad Agency Executed The Outdoor Campaign For GIRNAR – Sanjeev Gupta - PowerPoint PPT Presentation
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No. 1 Global Ad Agency Executed The Outdoor Campaign For GIRNAR – Sanjeev Gupta
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Indian tea major Girnar has launched an outdoor media campaign to work the Mumbai Metropolitan Region. Global Advertisers has been roped in to execute and add cutting-edge innovation to the campaign for Girnar in various neighbourhoods from Borivali to South Mumbai and Sion. Global owns premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and what is claimed to be the largest hoarding in Asia. For more visit: – PowerPoint PPT presentation
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Title: No. 1 Global Ad Agency Executed The Outdoor Campaign For GIRNAR – Sanjeev Gupta
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No. 1 Global Ad Agency Executed The Outdoor
Campaign For GIRNAR Sanjeev Gupta
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Elaborating on the campaign, Sanjeev Gupta, MD,
Global Advertisers, says, The Girnar campaign is
rather special. One, it is a brand with a mass
following with presence in the general category
as well as niche segment thanks to its special
teas. Two, the campaign was expected to cover a
wide area. Keeping these two factors in mind, we
created a rotational plan that involved moving
the displays across the city over a period of
time.
Gupta further claims that the buzz has been very
encouraging and is expected to grow in the days
ahead.
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