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Green tea shampoo

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Title: Green tea shampoo


1
Green tea shampoo
  • EWU Ltd

2
Green tea Shampo
  •  
  • Submitted to
  • Farhana Rizwan
  • Subject title Cosmetology
  • Subject code PHRM 411
  • Section 1
  • Submitted by
  • Sumiya khondoker mitu
    2011-1-70-005
  • Muhammad lutful sajib
    2007-1-70-035
  • Nurul mohammad shayed 2011-1-70-003
  • Md.Sahibul Alam
    2011-1-70-037

3
Green tea shampoo
  • Green tea shampoo is hair cleanser that
    includes green tea leaf extract, also known as
    Camellia sinensis, as one of the ingredients.
    Green tea shampoo often is used to protect and
    condition the scalp and hair, and it also is
    believed to help promote stronger, shiner, and
    more voluminous hair.

4
History and development of green tea shampoo
  • Shampoo created at GHSU draws on green tea

5
History and development of green tea shampoo
  • A powerful antioxidant derived from green
    tea could help strengthen hair and is one of the
    active ingredients in a new shampoo, a researcher
    at Georgia Health Sciences University said. GHSU
    professor Stephen Hsu says Camellix, a company
    housed at the school, will launch its
    "hair-thickening" shampoo next week. The shampoo
    uses an antioxidant derived from green tea. Next
    week, biotech company Camellix LLC will launch
    its hair-thickening shampoo, said company
    founder and GHSU professor Stephen Hsu.

6
History and development of green tea shampoo
  • Camellix, housed in the Life Sciences Business
    Development Center, has already created a
    dandruff shampoo and a gum that fights chronic
    mouth dryness using the same ingredient,
    epigallocatechin gallate. It is also working on a
    drug to treat cold sores using the EGCG. That
    drug, the gum and the dandruff shampoo are in
    clinical trials, Hsu said.
  • He is careful not to call the new shampoo a hair
    loss shampoo because that would be a medical
    claim that might run afoul of federal
    regulations, but there is scientific evidence in
    animal studies that EGCG prevents hair loss, said
    Hsu, a former green tea farmer in China and a
    researcher into EGCG.

7
History and development of green tea shampoo
  • In a study in South Korea last year, researchers
    working with mice were able to reduce hair loss
    from testosterone by topical applications of
    EGCG. They concluded the ingredient was able to
    reduce the effect of testosterone that causes
    cell suicide.
    This is
    the one that is more related to male baldness,
    Hsu said. Thats the model that we are
    following. We use topical application.  The
    problem has been that after water-soluble EGCG is
    added to shampoo, its potency is decreased
    dramatically because of the environment, Hsu
    said. His company has a patented EGCG formula
    that is fat-soluble.
    It is
    much, much more stable, Hsu said.

8
History and development of green tea shampoo
  • Another element to the shampoo should provide
    more hair-strengthening effect. Hsu said he made
    a deal with the maker of a popular hair-loss
    shampoo from South America to study its active
    ingredients. At least part of that formula is
    incorporated in the new shampoo.Part of the
    intrigue around EGCG is the ability to provide
    protection for normal cells such as skin and hair
    while proving toxic to cancer cells in lab and
    animal studies.

9
History and development of green tea shampoo
  • Hsu, who has studied EGCGs effect in several
    organs, believes it can have both an antioxidant
    effect and work against cell death. It works as
    an antioxidant by reducing the number of damaging
    free radical cells. How it can decrease cell
    suicide is not as well understood, but there are
    a number of studies pointing to different paths,
    Hsu said.
    The shampoo
    project began after Hsu made up a concoction for
    his wife, who was complaining about hair loss.
    Word got out among her friends and his
    co-workers, and he was soon making bigger batches.

10
Benefits of green tea shampoo
  • The antioxidants and vitamins that are contained
    in green tea shampoo is beneficial to hair and
    scalp.
  • There may also be protective qualities found in
    green tea shampoo. For example, it is thought to
    protect the hair from external factors, such as
    ultraviolet light rays, air pollution, saline,
    and chlorine.
  • Green tea shampoo works to moisturize their hair.
    They believe that their hair feels silkier,
    shiner, and healthier as a result of using the
    shampoo. They also claim that their scalp is less
    itchy and dry, and that the shampoo helps to
    prevent issues such as dandruff.

11
Formulation of green tea shampoo
Ingredient Amount in percentage Justification or uses
Lauryl Glucoside (From Coconut / Beet Sugar) 28 surfactant and foaming agent
Alcohol Denat. (38B, Lavender) 3 Powerful antiseptic
Sodium Lauroyl Lactylate 13 sodium salt of lactic acid, a food-grade emulsifier and mild surfactant
Aloe Barbadensis Leaf Juice (Oil) 0.5 healing agent for wounds and abrasions.
Water 28 deionized water, purified water that has had ions removed.
Camellia Sinensis(Matcha Green Tea) Leaf Powder 6-8 powerful antioxidant, anti-inflammatory and anti-irritant agent
Citrus Grandis Extract (Grapefruit Extract) 0.5 antifungal, antimicrobial and antiviral, preservative.
12
Formulation of green tea shampoo
Ingredient Amount in percentage Justification or uses
Sodium Phytate 0.5 A natural chelating agent, bind to minerals and impurities in the hair
Glycerin 12 humectant, emollient and lubricant
Sweet Almond Protein 0.5 Excellent for Hair conditioning
Urtica Dioica 0.5 Excellent tonic and astringent, nourishing agent rich in phosphates and trace minerals. Promotes circulation to the skin and scalp and is said to stimulate hair growth
Xanthan Gum 2 natural stabilizer
13
Formulation of green tea shampoo
Ingredient Amount in percentage Justification
Ascorbic Acid 0.5 Vitamin c, antioxidant, nutrient
Tocopherol 0.5 Vitamin E
Avena Sativa Straw Extract 3 Anti-irritant and softening agent, rich in silica
Lemon Peel Oil 1 antioxidant and antibacterial properties, cooling effect, pleasant fragrance.
Na methyl paraben 0.05 preservative
Total 100
14
Manufacturing Process of green tea Shampoo
Fig Shampoo manufacturing
15
Manufacturing Process of green tea Shampoo
  • a.Equipments

Fig Shampoo Production
Fig Shampoo Plant
16
Manufacturing Process of green tea Shampoo
  • b . Flow chart
  • Surfactant


    water preservative
  • Heating in a jacketed tank

    Heating in a
    jacketed tank

Mixing
Cooling
Perfume
Preservative
Mixing
Shampoo
Keep shmpoo in a bottle
17
Making of green tea Shampoo Procedure
  • 1.Gather ingredients
  • Shampoo for dry hair has ingredients
    that provide extra moisture and prevent the hair
    from getting too frizzy. Dry hair is also
    susceptible to getting damaged and broken, so
    this shampoo is made to strengthen the hair
    shaft. Pick up these ingredients from a health
    food store
  • Green tea extract
  • Aloe vera
  • Sodium Lauroyl Lactylate
  • Alcohol Denatured (38B, Lavender)
  • Deionized water
  • Camellia
  • Citrus Grandis
  • Sodium Phytate
  • Glycerin
  • Sweet Almond Protein
  • Urtica Dioica
  • Xanthan Gum
  • Ascorbic Acid
  • Tocopherol
  • Avena Sativa Straw Extract
  • Lemon Peel Oil
  • Na methyl paraben

18
Making of green tea Shampoo Procedure
  • 2. Make tea
  • Take 5 gm green tea extract in 27 ml deonized
    boiling water for 10 minutes. Strain the tea and
    set it aside to cool.

19
Making of green tea Shampoo Procedure
  • 3. Mixing all of the ingredients
  • It should be taken Lauryl Glucoside
    Adding Xanthan Gum Mixing them
    with stirring rod in such a way that no foam
    cant form and heat them Adding
    Sodium Lauroyl Lactylate Adding
    Avena Sativa Straw Extract Adding
    Aloe vera Adding Sodium Phytate
    Adding Sweet Almond Protein
    Adding Citrus Grandis Extract
    Adding Urtica Dioica Adding
    Lemon Peel Oil Adding Camellia
    Sinensis Finally it should be
    added Ascorbic Acid , Tocopherol , Na methyl
    paraben , Glycerin Now heat all of
    these mixture












20
Making of green tea Shampoo Procedure
  • 4. Mixing ingredients to green tea
  • Adding the mixture of ingredients to green
    tea. If bubbles form, spray the surface of the
    soap with rubbing alcohol.

21
Making of green tea Shampoo Procedure
  • 5. Cool Settle Shampo
  • Pour it slowly to avoid creating bubbles.
    Set the shampoo aside to cool.

22
Quality Control of green tea Shampoo
  • Quality Control means the control of the
    excellence of green tea Shampoo . Selection of
    raw materials to the assessment of green tea
    Shampoo . Unless a job is thoroughly and
    continuously checked for quality, it is never
    possible to always get a good quality green tea
    Shampoo . Quality control increases output and
    reduces breakdown . It seeks to ensure that the
    green tea Shampoo confirm specified standards of
    performance, utility and reliability.

23
Quality Control of green tea Shampoo
  • a.Quality control before manufacturing

24
Quality Control of green tea Shampoo
  • b.In process quality control

25
Quality Control of green tea Shampoo
  • c. Finished product quality control

26
Packaging of green tea Shampoo
  • Packaging is the technology of enclosing
    or protecting green tea Shampoo for distribution,
    storage, sale, and use. Packaging also refers to
    the process of design, evaluation, and production
    of packages.Packaging can be described as a
    coordinated system of preparing green tea Shampoo
    for transport, warehousing, logistics, sale, and
    end use. Packaging contains, protects, preserves,
    transports, informs, and sells.
  • 1.Primary packaging or sales packaging of
    green tea
  • This is any packaging that is conceived so
    as to constitute , for the end-user or the
    consumer.It is a complete integral package . It
    concerns,for example a type of packaging that
    directly encloses the product , such as a small
    bottle or a small plastic packet.

    example Bottle , Mini pack shampoo

27
Packaging of green tea Shampoo
1.Primary packaging
Fig Green tea Shampoo bottle
Fig Mini pack green tea
Shampoo
28
Packaging of green tea Shampoo
  • 2. Secondary packaging or grouped packaging of
    green tea
  • This is any packaging that is conceived so
    as to a number of sellable units (primary
    packaging). It may be removed from the product
    without affecting its characteristics.
  • example cartoon box.

Fig Cartoon box of green tea Shampoo
29
Packaging of green tea Shampoo
  • 3.Tertiary or transit packaging green tea
  • Tertiary packaging is the boxes, wooden
    pallets, boards and plastic wrapping used to
    deliver large loads. example Wooden crate

Fig Wooden crate of green tea Shampoo
30
Labelling of Green tea shampoo
SG tea Shampoo


Green tea Shampoo


Ingredients


Green tea extract , Aloe vera , Sodium
Lauroyl Lactylate , Alcohol Denatured (38B,
Lavender) , Deionized water , Camellia , Citrus
Grandis , Sodium Phytate , Sweet Almond Protein ,
Glycerin , Urtica Dioica , Xanthan Gum , Ascorbic
Acid , Tocopherol , Avena Sativa Straw Extract ,
Lemon Peel Oil , Na methyl paraben ,lauryl
glycoside

Use
used as anti-dandruff,conditioner and help to
hair grow
Caution Stay away from
children and avoid contact with eyes

Storage It should be stored in a colorfull or
black bottle .
Batch no
123-04-89


License no QLB045

MFG
date 15 November 2014

EXP
date 15 November 2014


Price 200 BDT


EWU Pharmaceutical Ltd
31
Marketing of green tea shampoo
  • SWOT analysis

32
Marketing of green tea shampoo
  • SWOT analysis
  • S- Strength
  • W- Weakness
  • O- Opportunities
  • T- Threats
  • 1.Strength of the product
  • It is better than any chemical shampoo.Side
    effect and drug interaction is very less of these
    Shampoo.This shampoo can be used for growing new
    hair and increasing strength of hair.It is cheap.
  • 2.Weakness of the product
  • For being naturual pproduct it can be degraded
  • 3.Opportunities of the product
  • It is a new type of shampoo. So there is a huge
    chance of profit.
  • 4.Threats of the product
  • Other company can launch this type of shampoo
    which is threat for our company.
  • Analyses of these factors are very important part
    of marketing.

33
Marketing of green tea shampoo
  • Future of green tea shampoo
  • Growing demand in herbal products worldwide day
    by day.

34
Marketing of green tea shampoo
  • Priorities in the product
  • There should be some unique properties,
    which will attracts customer to choose this
    product over other products available in market.
    These properties have to be highlighted during
    marketing. As for example
  • Eco friendly
  • Broader spectrum of activity
  • Technologically advanced
  • Natural ingredients
  • Health safety
  • Extended duration of action
  • Cost effective
  • Magical recovery

35
Marketing of green tea shampoo
  • Target population
  • The common target population of the Green tea
    shampoo will be specially the men and women of
    above 4o years old. But there are lots of 25-30
    above population who facing hair fall problems
    and people concerned about their hair condition.
    People of all ages can use this shampoo so there
    will be plenty of target people on whom we can
    concentrate our product . This matter should be
    considered during target population.
  • Market survey
  • Before going to bulk manufacturing it is
    essential to estimate how much amount has to be
    produced. Wrong estimation may lead market
    failure. For perfect estimation several steps may
    be taken
  • Production of test/ pilot batch
  • Consumer feedback
  • Evaluation of the feedback

36
Marketing of green tea shampoo
  • Advertisement
  • Advertisement is a form of marketing communi
    cation used to encourage, persuade, or manipulate
    an audience (viewers, readers or listeners
    sometimes a specific group) to take or continue
    to take some action. Most commonly, the desired
    result is to drive consumer behavior with respect
    to a commercial offering. It is best way to
    introduce the product.

37
Marketing of green tea shampoo
  • Promotional Offer
  • Sales promotion includes several communications
    activities that attempt to
  • provide added value or incentives to consumers to
    stimulate immediate sales.
  • These efforts can attempt to stimulate product
    interest, trial, or purchase.
  • Most commonly, the desired result is to drive
    consumer behavior with
  • respect to a promotional offering.

38
Marketing of green tea shampoo
  • Survey Questions
  • Personal Question
  • Name Age
    Gender
  • Product related Question
  • How often do you use shampoo?
  • Which kind of shampoo do you prefer?
  • Describe the way you tend to buy shampoos?
  • As a new product in the market would you like to
    use it regularly?
  • Did you find the container convenient?
  • Did you notice any beneficial effect upon using
    the new formula?

39
Marketing of green tea shampoo
  • Product related Question
  • What sort of beneficial effect?
  • After using the shampoo have you faced any
    allergic reaction?
  • Do you like the color of the product?
  • Do you like the smell?
  • Is the consistency or texture suitable for your
    handling?
  • Will you like to repeat purchase of the product?
  • Will you recommend the product to your friends
    and family?
  • Any suggestion regarding our product (describe)

40
Do you have any Question
41
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