Five Important Digital Marketing Elements To Consider - PowerPoint PPT Presentation

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Title: Five Important Digital Marketing Elements To Consider


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Five Important Digital Marketing Elements To
Consider
  • For a business to succeed in todays world, it is
    important to have a strong digital footprint
    within the internet.

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  • For a business to succeed in todays world, it is
    important to have a strong digital footprint
    within the internet. Therefore, when a business
    is defining its marketing plan, it must
    incorporate a solid digital strategy. Without a
    digital marketing strategy in place, new client
    acquisitions, brand visibility, and impactful
    revenue generating opportunities will likely be
    damaged.

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  • The five most important elements of a digital
    campaign consist of mobile considerations,
    organic search, social media marketing, content
    marketing and lead nurturing. Which are the main
    responsibilities of affordable SEO services
    company. All of these elements combined make up a
    cohesive digital marketing strategy. How you
    define these elements have a direct correlation
    on a successful campaign.

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Mobile Considerations
ORGANIC SEARCH
CONTENT MARKETING
Social Media Marketing
Nurturing Website Visitors Email Marketing
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Mobile Considerations
  • 90 of consumer transactions are started on one
    device and finished on another. (Neil Mohan,
    Google) Further, in 2014, smartphone and tablet
    sales grossly outnumber pc sales. Learning what
    is possible with mobile and marketing to those
    users are crucial in todays digital world. Every
    aspect of your digital marketing campaign should
    reflect mobile considerations.

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Organic Search
  • Consumers get wanted information online through a
    variety of methods, the most prominent being
    search engine results. The first part of getting
    your website in front of potential customers and
    clients is to correctly optimize your website.
    Optimizing your website correctly will help the
    search engines identify what your site is all
    about, and how it relates to what the user is
    looking for. Implementing a solid organic search
    strategy will increase your websites visibility
    within the search engines and help drive more
    traffic to your website, increasing your
    potential for a variety of positive
    opportunities.

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Content Marketing
Content Marketing
  • Content is a major driving factor in a digital
    marketing strategy. Utilizing a blog on a site is
    a great way to help provide visitors with fresh
    and relevant content. This will help lead to an
    increase in site visitors, user engagement, which
    both work to drive conversions. Creating new and
    impactful content for your website also creates
    business authority. Through proper content
    marketing strategies, you can establish
    recognition as a leader within your business
    vertical.

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Social Media Marketing
  • Social media marketing is a great medium for a
    business to build and increase brand presence
    throughout the Internet. It also provides a very
    powerful tool to share information and distribute
    content about products and services. Utilizing a
    variety of social media platforms creates new
    opportunities to interact and connect with
    potential customers and clients.

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Nurturing Website Visitors Youtube Marketing
  • Statistics say that only 1-3 of website visitors
    make a buying decisions the first time they come
    to a website. When your digital marketing
    campaign is driving qualified traffic to your
    website, what do you do with the remaining 97 of
    visitors who did not buy from your site the first
    time around? This is where a strategic email
    marketing campaign helps to provide an ROI to
    your company. Marketing research shows that over
    65 of consumers are inclined to make a purchase
    in association with a well planned email
    campaign. Remember, the majority of emails opened
    today are opened via mobile device so be sure
    that all email-marketing efforts are mobile-ready.

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