How does the outdoor advertising industry work - PowerPoint PPT Presentation

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How does the outdoor advertising industry work

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Title: How does the outdoor advertising industry work


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How does the outdoor advertising industry work?
  • Distinctly, the popularity of posters is growing
    as people are out and about more, especially
    younger, more affluent groups who might be hard
    to reach through TV because they are rarely at
    home. They offer constant repetitive exposure
    because most people make repeat journeys so you
    should get frequent exposures to your advert.
    Unlike any other medium, you dont have to buy,
    turn on, tune in or dial up posters they are
    free to consumers. Interestingly, the industry is
    only 40 years old. A bus shelter advert was the
    first poster of its kind to appear and the
    essence of outdoor media has not changed much
    conceptually since. Its about capturing
    attention through a mix of location, orientation,
    size, traffic flow and, crucially, creativity.
    The industry is getting better organised.

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