Explain the utility of outdoor media as an advertising medium

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Explain the utility of outdoor media as an
advertising medium?

• Outdoor media are a form of mass media, which
  comprises billboards, signs, placards placed
  inside and outside of commercial
  buildings/objects like shops/buses, flying
  billboards (signs in tow of airplanes), blimps,
  and skywriting. Many commercial advertisers use
  this kind of mass media when advertising in
  sports arenas. Tobacco and alcohol manufacturers
  used billboards and other outdoor media
  extensively. In that respect are various
  advantages of outdoor advertising media
  including. It is available 24 hours a day, 7 days
  a week, and 365 days a year, which results in
  more exposure to your potential customers.  It is
  ideal for reaching mass audiences and good for
  targeting specific groups and ages. Recent
  technological advancements have made outdoor
  advertising more advanced and exceedingly
  efficient. Likened to other alternatives, this
  medium in not only cost effective, but more
  effective as well.

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