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Top PR Agencies in India are adapting modern approaches

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Businesses which are failed to impress target audiences should review their Marketing and Public Relations(PR) activities. – PowerPoint PPT presentation

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Title: Top PR Agencies in India are adapting modern approaches


1
Top PR Agencies In India Are Adapting Modern
Approaches
2
Public Relations(PR)
  • Businesses which are failed to impress target
    audiences should review their Marketing and
    Public Relations(PR) activities. The only thing
    is constant in this world, which is 'Change' and
    PR too is changing with the changes in world's
    marketing and business scenario, with the
    revolution in communications and advancement in
    digital technology. PR in 2014 and beyond will be
    bit different, that is why top PR Agencies in
    India, like The Yellow Coin Communication(TYCC)
    are revamping and reengineering their policies.
  • Content is known as the future of marketing.
    Effective, efficient and engaging content for
    websites, social media, press releases, articles
    and circulars is the need of the time. creative
    content rules the world and gone are the days
    when people were not annoyed by the clichés and
    uncreative jargons. Right from the birth of a
    brand to its growth and maturity, the content
    creator should be creative enough to weave the
    story of a brand. Story attract people and boring
    details distract the mind of target customers. It
    is the responsibility of PR agencies to create a
    buzz of the brand using all types of
    communication media and great content in all the
    formats.

3
  • "Integrity depicts strength, coordination and
    solidarity in purpose. PR in 2014 and beyond is
    heading towards the integrity of print,
    electronic and digital media. there should a
    strong connection in all types of PR activities,
    whether it is promotion on social media or
    participation of a brand in an exhibition,
    coverage and promotional content must be coherent
    in meaning and essence. On the other hand there
    should be significant contribution of different
    departments of the organisation in fuelling a PR
    campaign. In this era, recognition is more
    important than name and image is more powerful
    than identity, those who know the art of using
    different media may benefit from fruits of PR in
    2014 and beyond." - Geeta Singh, PR Head-TYCC.

4
  • World is evolving at the speed of light, but
    there are many organisations still stuck in the
    traditional PR format for branding and image
    building. Yes, it is absolutely true that media
    relations play a vital role in effective PR
    propositions, but it is not the be all and end
    all of PR in the modern contest. Those who are
    recognising changes are benefitting from the
    revolutionised PR models in the digital age.
  • Gone are the days when PR was solely dependent on
    media relations and press releases were the only
    image building tools of PR. The new model of PR
    is armed with right weapons of social media and
    mobile applications such as blogs, online forums,
    discussions, online gaming, video releases and
    many. The modern PR model has superseded the
    traditional approach and at last, only the
    fittest will survive.


5
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