Is Omnichannel marketing with print catalogs essential for - PowerPoint PPT Presentation

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Is Omnichannel marketing with print catalogs essential for

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Manage rich product information and create product catalogs, sales collateral, and custom eCommerce web catalogs to market across multiple channels available. – PowerPoint PPT presentation

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Title: Is Omnichannel marketing with print catalogs essential for


1
Is Omnichannel marketing with print catalogs
essential for enterprise?
2
Omnichannel marketing is marketing via multiple
channels with an aim to provide a seamless
approach to customer experience through all the
channels. Print catalogs are crucial for
marketing via any of the options be it website,
mobile devices, brick and mortar stores, direct
mails or emails. Questudios Catalog Creation
Software can help create and publish catalogs
according to ones business requirement.
Automated PDF publishing services by Questudio
ensures that the organizations catalog is ready
in no time. Print catalogs for omnichannel
marketing are necessary for the following
reasons. Drive business  Many leading surveys
have revealed that most of the customers have
been driven to the company website because of the
catalog in hand. It is noted that most of the
customers have bought an item after first seeing
it in a catalog. Many customers browse the
catalogs to learn about a companys product
offering. Questudios online catalog software
CatalogStudio is a powerful system that has
several modules to create, manage and maintain
product information in a central repository for
catalog publishing.
3
  Brand ambassadors   A companys catalog can
make or break a customers impression of the
business. Along with the products, the customer
is also taking in cues on the company messages
and values. The print catalog gives a chance to
imprint the brand on the customer through
striking design layout and appearance. The
catalog becomes the shop window where in one can
impress the customers in their own homes before
they are directed to the website or the brick and
mortar store for completing the purchase. A
catalog gives rise to customers who purchase more
than once opposed to a buyer who purchases only
once.   Accessible  Print catalogs can reach a
wide set of people in the household itself by
being in plain sight. An email directed at an
individual limits the scope of the product
catalog. However, a print catalog has the
possibility of reaching out to people without
internet connectivity. It can be shared easily
with friends and family members thus making
customer prospecting easy. It also gives a better
product overview and makes it easy to look at.
4
Increased Spending and Repeat Purchase   The
lifetime value of a catalog buyer is found to be
more compared to other channels. This is because
a web shopper will look at purchasing an item
only where there is a need and complete the
purchase by buying it at the most optimum price.
But an order via a catalog inclines the customer
to make repeat purchases. He is known to spend
more money and return much more often compared to
a web shopper. Tangible Despite the internet
proliferation, people like to hold reading
material in print. Dealing with print catalogs is
almost passive where one need not sit in front of
a system, type or search matter. It stays in the
house for weeks, is portable and can be easily
handled and picked up for a later day. Print
helps in targeted distribution of the catalogs.
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