Outdoor Media India- Global Advertisers

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• 'Innovation, customization and flexibility'
•  
• Sanjeev Gupta, MD, Global Advertisers, says
  outdoor media players need to embrace new
  approaches to beat conservative market
  projections      
•  
• After a slow year, there is reason to cheer
  for the OOH Industry. The Pitch Madison Media
  Advertising Outlook 2014 report expects OOH to
  attract ad spends of above Rs. 2 crore (approx)
  in the year ahead. Sanjeev Gupta, MD, Global
  Advertisers, says the future could be brighter
  than projected. " We remained optimistic despite
  grim predictions made last year by creating
  customised packages, suggesting solutions and
  being flexible enough to accommodate clients
  demands like accepting barter, easy payment terms
  and offering free services like PR and online
  support. I believe we can do it this year too. We
  can trump all predictions."  
• The Pitch Madison Media Advertising Outlook
  2014 that was made public on February 19 at the
  ITC Grand Maratha, Mumbai, also foresees a growth
  in the advertising market by 16.8 percent thanks
  to the Lok Sabha and State assembly elections.
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•   Sam Balsara of Madison World said that 2013
  was not bad at all considering that the ad
  industry grew by 10 percent after three rather
  bleak years. The industry which stood at Rs.
  28,694 crore in 2012 grew to Rs. 31,877 crore in
  2013. 
• The report expects the outdoor advertising
  medium to grow by 8.2 per cent to gather revenues
  of about Rs. 2,138 crore. 
• Since the Outdoor medium has evolved in
  malls and multiplexes, experts suggest that it
  still holds out a good deal of hope and
  potential. Brands want to engage with the
  consumers more than ever before. 
• Traditional Outdoor Media like hoardings,
  gantries and pole kiosks etc is expected to grow
  at 7.3 percent and bring in Rs. 1,463 crore in
  the year ahead.

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